Selection Of Franchise Brand Methods To Achieve New Business

Chain joining is a double-edged sword for most investors. If they choose the best ones, they will go downwind and get rich money. If they choose the wrong ones, they will only admit their bad luck and lose their profits.

In the survey of some franchised franchisees, we found that the joins from the UK's Joyce accessories were relatively satisfied with their headquarters, and the franchisees generally thought that joining the brand was a very wise choice.

Here we take Joyce jewelry chain as an example to find out how to choose franchise brand, which will help franchisees get more success in business.

After many understanding, we found that apart from the strong appeal of the brand itself, the most touching and satisfied with the Joyce jewelry franchisee is a series of services and support from headquarters to franchisees from beginning to end.

First of all, when the franchisees who are interested or willing to join the company understand the situation of the headquarters of Joyce jewelry, the staff at headquarters will be very patient to answer the franchisee's problems.

What's more, unlike many headquarters that are eager to expand and join the shop, the headquarters of Joyce jewelry always warmly invite the franchisees to conduct field visits at headquarters, hoping that the franchisees will make a decision after fully understanding the relevant circumstances.

The so-called hearing is false, seeing is believing. Joyce decorations like this, first of all, will draw a clear line between them and those who join in the headquarters.

During the inspection process, the staff of Joyce decorations not only let the franchisee know the enterprise in an all-round way, but also make a comprehensive assessment of the franchisee's own situation, so as to provide an optimal franchisee scheme for the franchisee.

This also lets the franchisee fully feel that the headquarters is pragmatic and considerate and humane.

The so-called "remote" knows horsepower and sees people's hearts for a long time. Many franchisees reflect that the headquarters of their affiliate have no news after receiving the franchise fee, or they are so indifferent that they are very cold.

And Joyce's decorations on this point have convinced its franchisees that they are indeed aboard an international giant boat.

For Joyce jewelry, after signing a contract, it is the beginning of their responsibility as a strong arm of the franchisee, and it is by no means an end.

Li Jiacheng once said that the three most important factors in real estate pactions are lots, lots and lots.

For jewelry shops, the choice of location is also very important. A good shop site is the premise of successful operation, so that the efforts of investors can get twice the result with half the effort.

But for a franchisee without much experience, though he knows the importance of the lot, he can not decide where to open the shop.

At this point, Joyce jewelry provides strong support for its franchisees.

Joyce jewelry believes that the most basic points of site selection are: the storefront is best selected in the local busy section, the entrance of the commercial street or the pedestrian street, and the vicinity of the school is also a good choice. We must avoid choosing the shop location in the "three no" zones with no floating population, no consumption ability and no commercial atmosphere; the shop front must be wide enough to avoid using narrow and deep storefront; the first floor is generally better than the two floor; the shop doorway must not be staircase, preferably with the street level.

After these basic catch points are told to franchisees, franchisees can determine some candidate stores according to their own judgment, and Joyce jewelry will also provide some candidate shops.

Then, Joyce jewelry will gather these stores, together with franchisees, and make a more detailed analysis of these shops, and pick out the best plan to ensure that everything is safe.

For the listed customers, the Department of location selection of Joyce jewelry will join the franchisees to accurately assess the status of the passenger site, including the flow of people, the structure of people, and the direction of walking, because adequate human traffic is the guarantee of successful operation.

Because Joyce jewelry offers high end low-end multiple product lines, there are different requirements for the choice of store locations.

If Joyce's jewellery store is the theme of Joyce's youthful girl product series, the main choice is the business circle around the school, while the Joyce store with the theme of white-collar Beauty series should be located in the comprehensive commercial area as far as possible.

If you enter the "high-tech product Street", "office supplies Street", "Chinese patent medicine wholesale market" and other market positioning completely different areas, will be rejected by Joyce jewelry.

Because of the same location at different times, different seasons and different weather conditions, there will be a great drop in the volume of traffic.

Joyce jewelry headquarters will join together with franchisees to comprehensively assess the current situation of the candidate sites in different periods, seasons and weather conditions.

Through field trips or inquiries with local businessmen, we can understand the changes of people's flow caused by time, season and weather, so as to make a comprehensive and comprehensive assessment in site selection.

The clever and careful display of Joyce's decorations on the site made her franchisee particularly touched.

The whole store output is another highlight of Joyce's jewelry franchise chain process. After the confirmation of the shop site, Joyce jewelry began to work hard for the store decoration.

For a small shop specializing in fashion goods, the style inside and outside the shop is very important, and it will become the first element to attract customers.

While paying attention to style, standardization, conspicuous, strengthening brand's emotion and times, we must make store design and signboard become its own free advertisement.

Joyce's decorating principle for franchisees is first of all to embody fashion and fashion, attractive and impressive.

At the same time, the shopping environment is comfortable. Only in this way can we attract and highlight, fashion, and professional, while allowing each jewelry store to have its own personality and unique highlights.

In some details, Joyce jewelry also provides detailed guidance for franchisees.

For example, how to make use of the lamplight of the shop to make the accessories look more exquisite and fashionable, which ornaments are suitable to put together and how to put them into a more prominent product feature.

The supply process is also a very important part of Joyce jewelry chain franchise system.

After the general franchises have been opened successfully, how to purchase them has become a big problem for many franchisees.

Because the purchase must be based on the local culture and customs and habits, so Joyce jewelry will join the franchisee to carry out a detailed market analysis.

First of all, the local consumption structure will be carefully investigated.

In the view of Joyce accessories, accurately grasping the local consumption structure is the key to the success of product positioning.

Because the cultural environment in different regions will cultivate different consumption habits.

For example, the average income of many large cities in the mainland is much lower than that of the coastal areas, but people's desire and purchasing power do not lose the latter.

Secondly, the fashion concept of local consumers is analyzed.

Do they like implicit or avant-garde, like retro, or cute?

These, Joyce jewelry will join the franchisee to analyze together to determine the optimal purchase plan.

The perfect management training system is also a magic weapon for Joyce jewelry chain winning market.

In the view of Joyce's franchisee, apart from the above mentioned, there is also a support which has always been beneficial to them, that is, Joyce jewelry training.

The franchisees said that with headquarters cooperation with Joyce jewelry, the headquarters would make detailed training plans for them from the first day.

Even if their original experience value is zero, there is no need to worry. As long as they follow the training plan, they will become a qualified and professional manager of jewelry store.

The training of Joyce jewelry is very extensive. It is a good learning opportunity for franchisees.

The main task of training is, of course, to impart advanced management experience to franchisees, so that franchisees will gradually learn how to manage a store and manage a team.

For example, how to mobilize the enthusiasm of the staff, how to make the team more cohesive and how to manage the customer information, Qiao Yisi jewelry will give many years of experience to the franchisees without exception.

Of course, it is the greatest wish of investors to join a franchise, so how to increase sales is a key issue.

In the training of Joyce accessories, franchisees can understand a lot of marketing knowledge, such as how to master the basic purchasing psychology of customers, how to use promotional tools, how to do after-sale services and so on.

As a franchisee franchisee, it is also a fashion companion. There is no fashion idea.

These Joyce accessories are considered for franchisees. Therefore, interpreting fashion trends and grasping industry dynamics is also in the training project of Joyce accessories.

For the joins of Joyce accessories, the rich training content made them grow very fast.

In their minds, Joyce jewelry is a jewelry University, not only at the beginning of the shop to provide them with a learning opportunity, but also through training throughout the whole process of cooperation, a continuous supply of nutrients for franchisees.

So long as it flows, it truly embodies its uniqueness as a famous brand.

Big brands have a big mind, which is not bad.

Joyce jewelry has a wealth of experience and dedication to help and support franchisees. At the same time, it also gives franchisees free space to play. This is probably difficult for many brands to do.

Whether in site selection, decoration, purchase or follow-up management support, Joyce jewelry is fully communicating with the franchisees, and actively adopts the good suggestions from franchisees to truly complement each other and make the most effective use of resources.

For a joining headquarters, it is still easier to accomplish any of the above points, but it is not easy to be like Qiao Yisi ornaments.

Franchisees give it a very high rating, it is logical.