Explore The Development Trend Of Shoe Enterprises In Wenzhou

March 21st, according to a survey conducted by China's Industry Association, China

Development trend 1: Wenzhou shoes should take the brand line.

The traditional development of Wenzhou shoes is based on the order production mode. The biggest bottleneck of this development mode is that the size of an enterprise depends on the number of orders received. Once the order is not available, the development of the enterprise will stagnate or even retrogress.

Obviously, under the background of the international financial crisis, this model is completely unsuitable for the development of Wenzhou shoe enterprises. Therefore, Wenzhou shoes can only go on the branding Road, on the one hand, it can enhance the popularity of shoe enterprises themselves, and on the other hand, it can open the market for enterprises' shoes.

So that Wenzhou's shoes are recognized by people all over the world.

Development trend two: Wenzhou shoes need to go on

E-commerce market is becoming bigger and bigger nowadays. Some people even claim that e-commerce will eventually replace traditional marketing and become the only way to buy.

Indeed, the e-commerce market is developing quite rapidly. According to the survey data of Tencent, 98% of Internet users have conducted consumer behavior on the Internet, of which 35% of users say that online consumption has become the main way of consumption.

In such a situation, the traditional enterprises have become the things that must be done to the electronic commerce.

Wenzhou boss, as one of the most sophisticated bosses in the country, will certainly not let go of the e-commerce market.

Development trend three: Wenzhou shoes must adhere to the "quality first".

Wenzhou shoes can occupy seventy percent of the market share of the whole country because of its excellent quality.

If Wenzhou shoes want to continue to maintain their market share, they must adhere to the "quality first".

Nowadays, China's footwear industry has shifted from coastal to inland. Wenzhou shoes must rely on excellent quality if they want to win the next competition.

Wenzhou shoes have been developing for many years. They believe that they are not short of technical personnel, nor are they short of design talents. As long as they can maintain high quality as always, they will continue to occupy a high market share.

Development trend four: take the road of internationalization

Now the world is getting smaller and smaller. After China's accession to the WTO, a large number of foreign enterprises set up factories in China to seize the huge market in China.

In contrast, China has few products that can be firmly established and widely praised in the world market.

Many shoe companies in Wenzhou are exporting, but they do not have their own brands, so they have not really embarked on the road of internationalization.

So, next, after Wenzhou shoe enterprises embark on the branding Road, they must go to the international market and take advantage of their advantages to seize the foreign market.