Hankou North Production And Marketing Linkage To Revitalize Han Style Clothing

Hanzheng Street is experiencing the painful nirvana of rebirth.

Today, it has been more than a year since the start of the overall relocation from Hanzheng Street.

According to the latest statistics, in the total of 20041 merchants in Hanzheng Street, Hankou north market has undertaken about 55% of them, a total of 11116 merchants, mostly concentrated in shoes, leather goods, small commodities, hotel supplies and other industries.

In March 28th, the industry will once again focus on the north of Hankou. The Hankou north international commodity trading center brand clothing city starts business, about 3000 Chinese clothing, boutique women's clothing, men's wear and children's clothing brand operators, will carry more than 2 brands.

The market will promote Wuhan's garment market to a new level with superior hardware and software support and a new market of origin mode, and refresh the new height of Wuhan's wholesale industry.

Market environment restricts the status of Wuhan's clothing market.

Clothing is the core of Hanzheng Street's main category, Hanzheng Street.

Zheng Bin, President of the Hanzheng Street clothing trade association, said that one of the important reasons is that the logistics environment that Hanzheng Street has become a traffic knot restricts the expansion of Hanzheng Street's industrial clusters.

The rise of Wuhan's clothing wholesale industry urgently needs a brand new platform to upgrade.

Wuhan, known as "the thoroughfare of nine provinces", has a unique location.

In view of the domestic market, Yiwu's market infrastructure construction has gone through 5 generations in the past 20 years, from the road market to the indoor market, from the safe and smooth shopping mall to the star class Expo Center with gardens and perfect services.

Hanzheng Street's lack of good market hardware platform is not surprising.

At the same time, with the continuous development of China's economy and the continuous improvement of people's lives, many clothing wholesalers crowded in Hanzheng Street are still facing the needs of the rural market.

Clothing wholesalers lack of excellent hardware environment support, difficult to carry out brand and management upgrade, long limited to low grade, low value-added products, large number of enterprises but small scale, which has become an important obstacle to the development of Wuhan clothing wholesale market and wholesale industry.

Since last August last year's comprehensive "ban on goods" in Hanzheng Street, Hanzheng Street

Overall relocation and steady promotion of Hankou North clothing wholesale market

In March 28th, the largest single garment market in the country, the North brand clothing city of Hankou, was put into trial operation on the first 300 thousand square meters. About 3000 Han style clothing, boutique women's wear, men's wear and men's clothing, children's clothing brand operators will be dressed up.

Before that, many businessmen in Hanzheng Street proved their choices by action.

By the end of 2010, one night before the opening of Hankou North brand clothing city, more than 200 businessmen came to queue up.

And opening 3 days, more than 60% shops sold, the same level of domestic leading projects.

Garment city more than 60% customers from Hanzheng Street, become the largest place to undertake business relocation.

Recently, the reporter saw that the number 2 big city atrium in the garment city area is 5000 square meters, and it can be used for fashion show and product release.

There are up to 18 flatbed elevators in the market, and the density is the highest level in the national wholesale market.

The clothing city hard decoration level surpasses the city shopping center, with the large area baking varnish glass, the gold foil wallpaper, the rose golden gate and so on element highlights the quality feeling, creates the thick, magnificent "palace class" commercial space.

In the brand clothing city, 6 or 8 shops are connected with businesses.

Shop shop expansion, category expansion, display and upgrading, not only to drive operators to raise market positioning, but also to promote brand upgrading, warehousing, display, trading functions and other links to further improve, promote e-commerce and other formats change, many wholesale operators will bid farewell to the simple goods pfer mode, enhance the overall efficiency, and greatly enhance the market competitiveness.

5 years ago, Hanzheng Street decided to strip garment production, warehousing, logistics and other functions.

From forced relocation to active pfer, Hanzheng Street's 500 year old footsteps have become more leisurely.

Many wholesalers say that Wuhan's distribution function can not be cloned in any other city. Hankou north, as a new professional market, continues and promotes the wholesale function of Hanzheng Street. It will polish Wuhan as the gold medal signboard of the largest wholesale clothing market in Central China.

3000 mu industry supporting Hankou north to deduce new mode of production and marketing linkage

For strong brand merchants, choosing to move out is also an inevitable way to seek development.

Some clothing merchants reflect that, with the diffusion of many processing parks to the surrounding cities, Hanzheng Street's clothing market is gradually separated from each other, the market is becoming increasingly dispersed, and the cost of logistics is also increasing.

These businessmen also believe that the wholesale clothing market.

In view of this, Hankou North brand clothing city this new modern market platform, will guide the clothing business as the main force of Hanzheng Street active pformation and upgrading.

Brand clothing city will create a market model for producing areas, and boost the strong upgrading of Wuhan's garment industry cluster.

According to the introduction, the brand clothing city will build a typical market model for producing areas. The garment processing park covering 3000 mu is just one step away from the north of Hankou.

Together with 300 thousand square meters of Hankou North Light Textile City, the three main bodies of manufacturing, raw materials and distribution platforms will support each other, forming a modern garment industry cluster, forming a production and marketing linkage, forming a competitive advantage of reducing overall cost through collective efficiency, and building Hankou north as a regional fashion brand leader.

The strong clothing industry cluster will support Hankou North brand clothing city as one of the most influential clothing trading centers in China.

"Sales and production will be completed in the north of Hankou."

The head of the Hankou North business logistics hub said that there was also a warehousing and logistics park with a total construction area of 1 million at the same time as the North brand clothing city of Hankou. "A large area of professional, modern processing parks and storage centers can quickly meet the ordering tasks of the wholesale market stores, and attract many companies to move the production lines to northern Hankou. After the gathering of such industrial clusters, the resurgence of the garment industry in Wuhan will be greatly accelerated."

Rely on emerging wholesale markets

Han style clothing brand usher in a revival opportunity

In the view of some professionals, the local garment manufacturers and wholesale markets have been relocated and reorganized and organized in the periphery of Wuhan.

The once silent brand of Han style clothing also ushered in a new hope of re emergence.

Han style clothing is the first regional garment industry after China's reform and opening up.

At the height of its prosperity, there were more than 2000 garment enterprises in Wuhan, with about 200000 employees and four major factions of China's clothing industry, including Shanghai, Guangdong and Beijing.

However, in the late 90s, Han style clothing gradually declined.

Market share has also declined all along because of scattered production, lack of collaboration and innovation.

In 2004, the Wuhan municipal government put forward the revitalization plan of Wuhan garment industry, and made efforts to pform the Han style clothing from a small, scattered and low-level business pattern to clothing brand. The annual output value and sales volume of the more than 10 Han garment enterprises were over 100 million yuan.

Today, Han style clothing is still on the road of revival.

Many Han style brands grew up in Hanzheng Street.

But after their plump wings, they left their wholesale markets for their survival and development.

Hanzheng Street's messy, narrow, dilapidated environment and congested traffic have greatly handicapped brand promotion.

However, the wholesale market is actually the fertile soil for cultivating the brand. The wholesale market facilitates buyers to concentrate on the forefront information of the industry, and we learn from each other and learn from each other and take the road of brand pformation.

To move north of Hankou, Han style clothing will rely on the upgraded version of the wholesale market to usher in a new opportunity for revival.

Tu Guoxi, general manager of Hankou North group, Zhuoer holding company, besides 3000 mu Industrial Park, Hankou North has also built Hankou north passenger pport center, freight center, food street and other facilities. The traffic is very convenient, the cost is very low, and life is very convenient.

In the future, manufacturers, excipients market and wholesalers gather here to form the advantages of the whole industrial chain, reduce costs and enhance quality, and will create the core advantages of Han style clothing.

Tu Guoxi said that Hankou North brand clothing city as an upgraded wholesale market, the shopping center of its business environment provides a stage for the clothing brand to enhance its image and display its culture, which is not the same as Hanzheng Street in the past.

A large number of customer resources are gathered here, which is also an indispensable competitive arena for clothing brands.

The wholesalers of Han style clothing will go through the process of "no card OEM brand creation brand" in North Hankou, and strive to build brand clusters.

Hankou North Group will also formulate a series of preferential policies to help build the mainstream clothing brand headquarters cluster in northern Hankou.