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The 2012 Autumn And Winter New Products Conference Will Be Held Soon.

2012/3/22 17:05:00 38

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From "county-level hegemony heroes" to "county-level hegemony is inevitable".

Bird of wealth

Men's clothing successfully dominates the county-level market. In 2012, the lucky bird's men's clothing returned to fame, and it will also open the new journey of "the first brand of Chinese Wedding Suit".

Towards "the first brand of Chinese wedding suits"

In 2012, after laying a solid foundation in the county-level market, the rich birds wore a new height of development.

Cut into the market, create fist products, seize the minds of consumers, is the way of brand development.

At this time, the bird of fortune looked at the wedding peak in the 1980s.

As a huge social group, "80 generation" entered the age of marriage, which injected strong vitality into the industry.

What's more, the rich man bird has rich experience in the product development and production technology of the wedding suit for many years, and has a very good supplier partner with many years.

In anticipation of the market, combined with its own advantages, Fu Fu bird men's clothing will be defined as the "first brand of Chinese wedding suits" in the future.

In order to better promote the "bird of fortune" to "China"

Wedding Suit

The first brand, rich bird bird, has invested heavily in Sina, a network powerful media, and has conducted deep cooperation with its marriage channel.

In addition, Fu Fu bird men's clothing is also promoted through the promotion of online community promotion, Taobao mall promotion, terminal promotion activities, media public relations and other new media.

The upcoming 2012 autumn and winter new products, in the product mix, in order to better highlight the characteristics of rich birds wedding dress, rich birds men's clothing for their original product style four series of planning, combing as "business leisure", "fashion leisure", "life and leisure" three series.

At the same time, the rich bird's men's clothing has also increased the research and development input to the wedding suits. The new wedding style suits have changed more, and pay more attention to the detail design of collar, cuffs, hem and door.

"We apply the variety of process design techniques such as width and splicing of the collar, so as to create a distinctive wedding dress."

Hong Huihuang, President of rich bird's men's clothing, said that the newly built rich bird wedding dress will surely "inherit wealth and honor and witness hundred years".

In the spring of March in Xiamen, the creative venue, gorgeous stage and exquisite new clothes will be refreshing.

Lu Yi, the spokesperson for the rich man's men's clothing, will be there to help with the launching of the first brand of Chinese wedding suits.

Cultivation for three years to dominate the county-level market

2010, birds of fortune

Men's wear

Aiming at the county level market with huge consumption potential in China, the three year marketing strategy of "county level hegemony hundred regiment war" was formulated.

In the three years, in order to gain a dominant position in the county level market, the rich birds wear men's clothing as the goal of "county supremacy" and "hundred regiments war" as the strategy to strengthen the construction of the head office and branch offices, and also launched a series of supportive counselling policies for agents and dealers.

Through three years of hard work, Fu Fu bird's men's clothing has been advancing rapidly, and through market segmentation and channel expansion, it has gathered advantages in the terminal and jumped to the forefront of men's clothing brand in the county level market.

From the "county-level hegemony heroes" to "the county supremacy is at stake", 2012 will be the third year of the implementation of the strategy of "county supremacy and hundred regiments".

"This year, we will sort out the internal management process, build a terminal oriented management mode, improve product research and development capabilities, improve product quality management and after-sales service system, and strengthen personnel training and delivery, especially to strengthen the terminal retail management team training and pmission."

Wan Jinquan, vice president of rich bird clothing business department, said.

In 2012, this will be the year when the rich men wear the men's clothing to dominate the county-level market. It will also be the year when the rich men wear up the county level market and move towards the central city.

In the past three years, the rich men's wear has made great achievements not only in the market development, but also in its brand value.

In 2011, the world famous brand laboratory released the "China's 500 most valuable brand list" list of textile and apparel industry brands, the rich bird group ranked fifth (the total 138 places), the brand value reached 9 billion 82 million yuan; and on the Fifth China brand Festival, the rich bird bird men's clothing not only named the "2011 brand China (clothing and clothing) Summit Forum", but also included the "2011 brand China Gold spectrum Award" clothing industry ten strong "and" brand China's "best credit award" double award.