Salesperson Phone Skills: Seven Steps To Achieve The Law
Facing a new business region Or a new or difficult dealer in the old district, inexperienced salesmen are often at a loss what to do. Some experienced salesmen may be in a bad way or Roundabout warfare But it is difficult to play a substantive role. Here I come up with one. Seven steps to achieve success That is to accomplish a client's substantive progress through these seven contacts.
The salesperson usually visits the new customers directly, but the effect is not very good. So I (seven steps become a method) finish a customer through the first four calls and the three visits.
Step one: telephone (warm)
In the past, salesmen may have talked about cooperation when they first talked to customers on the phone. This is very unsafe. When customers have just received a strange phone call, especially a call from a salesperson of a strange company, what is the first reaction? Of course, they refuse, do not give you the chance to meet, let alone cooperation, so the most important thing is to hold back seven.
The customer's attitude is indifferent, so if we get warm, the first time we call a customer is to create an impression, not to establish a relationship at once.
(boss Wang: Hello, I am a salesman of XX company in Shenzhen. My name is Tang called ~ ~, when I first came to this market, I would like to call you first. I heard that you are quite experienced in this field.
No more than one minute for the first call. Don't ask for it. This will not give customers the feeling of boredom.
The second step: telephone (again warm)
Second calls, three days after the first call, the contents of the phone, (Wang boss, Hello, I am a salesman of Shenzhen XX company, Tang XX! Please call two days! What are you busy with? The contents of the second call should be communicated with the other party for nearly two days. You can appropriately reveal the two days (customer's order or cash return). Of course, second times, we must not invite, the time can be more than a minute, but not more than two minutes.
The third step (phone three is warm)
The third throw is the telephone warmth, time interval, content, and talk time similar to the second step.
The fourth step (telephone solicitation)
After the first three calls, warm and indifferent customers began to have some good feelings for us. In fact, some of the acute customers have begun to be confused and anxious for not having invited him to meet. Therefore, the success rate of the invitation will be greater at this time, and you can do this on the two day after the third call.
(Wang boss, what are you doing? I'm don XX, XX of Shenzhen.) Yes, I want to talk to you. Tomorrow I'm going to a customer's office. It's not far from you. If you are at home, I'll go over in the past. You see? I've talked to you so many times, and I haven't come to visit you.
Usually, you will invite success. Of course, if you happen to be away, you can go downhill, too. Well, I'm very careful about the time. I'm going to ask you the day after tomorrow.
The fifth step (to talk about the relationship, not to talk about your company in the product).
The first time you see this customer's face, don't rush to sell our products, or eager to start looking for cooperation. This step is to let him establish a comprehensive and intuitive understanding of you, and at the same time have a basic understanding of her situation. For the first time, you can talk about the reasons for your busy business within forty minutes.
The sixth step: talk about the cooperation of our product department.
More about your understanding of her dealership before, during the second visit, you can talk about our products only from an academic point of view, but the products you are talking about must be the weakest in his current product line, that is, the product that we can easily cut into. At this point, even if the other side puts forward cooperation, you can not say how the terms of cooperation are on the spot.
The seventh step (cooperation in the basic market)
Before we discuss the cooperation with our customers, we need to think of a whole market plan that we cooperate with him, not our contract terms. Only when our clients see the cooperation with our company, can he accept my cooperation conditions with pleasure, so that we can win the most likely results.
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