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Wenzhou South Gate Longquan Lane Pedestrian Street Becomes Menswear Street

2012/3/22 16:23:00 108

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In recent years, with the rapid development of men's wear in the Korean version, there are several men's wear streets dominated by Korean men's clothing around the people's road around Wenzhou city. However, only the golden section of Da Nan men has never formed a men's street with a certain climate.

However, recently, reporters visited Da Nan men Longquan Lane pedestrian street and learned that, from the second half of last year, the Qingfeng apartment and the hi hop section of the pedestrian street have opened some men's clothing shops and related shops, and gradually become the trend of men's wear street.

Women's clothes shop can't go on.

According to the reporter, Longquan Lane pedestrian street shops are the most concentrated between Longquan apartment and Chengda building. The road is basically based on the Korean men's wear shop and the international top men's boutique. After a few years, it has a group of fixed customer groups, mainly from 20 to 40 years old.

This pedestrian street lacks unified planning and does not form a scale, so the consumption of this age group is very strong.

Reporters also learned from some men's clothing stores in the street that the Qingfeng apartment section had sporadically opened some women's clothing stores last year, but these women's clothing stores have been closed since the second half of last year.

"This street is not for wandering, plus the front section is basically a men's wear shop. Women rarely come in.

Women's wear

It's hard for the shop to drive down this street. "

The owner of a Menswear Shop said.

Men's clothing stores opened one after another.

At present, the distribution of men's wear shops on the Pedestrian Street started from Qingfeng apartment is still not large. However, compared to other blocks, the Korean version and the big men's clothing are mainly monotonous. Besides the above two, there are some new menswear shops which are rare in Wenzhou.

Located in Qingfeng apartment, "SAGE+" is an integrated store that only sells Hongkong men's clothing brand. Not only that, it also accepts custom made suits and shirts.

Mr. Wang has been in charge of this store for more than two years.

Next door "design space" is a designer men's clothing store, focusing on some foreign designers' menswear works.

Apart from some distinctive men's wear shops, the hi hop mansion also opened a "Fan Shaqi handmade shoe store" to customize high-end men's wear.

leather shoes

Mainly.

The opposite is the icafe cafe, which is very popular.

The environment is good, the rent can be accepted.

Mr. Wang and miss Yip all said that the street car would not come in, and the shopping environment would be good for why we chose to open a men's wear shop in such a street that is not yet large enough.

Secondly, the men's clothing store in the first half of the street is small and has basically set the tone for men's clothing for this street.

Wenzhou

People always have a herd mentality when they open their stores.

Since the second half of last year, many Korean men's clothing stores have opened new stores here, which is a good proof.

Finally, though not the street store, the street is still in the southern business district, but the commercial potential is yet to be developed. What's more, the rent is much cheaper than the high rent on the street store.

The reporter understands that the shop rent of this pedestrian street is 220 to 280 yuan per square meter, and the area of these shops is basically 60 to 90 square meters, which is more acceptable than the first half of the street.

Lack of popularity still needs planning.

Although this pedestrian street is beginning to show the weather of becoming a man's wear street, there should be more men's clothing stores open next. But many businessmen also say that although the future of this street is good, it is still lacking in popularity and people can't get in. Even many people still don't know that there are so many men's wear shops on this street.

Most shops still rely on fixed customers such as old customers, followed by residents from nearby residential buildings. Despite the strong consumption intention, the most missing ones are those who are shopping. This requires unified planning and external publicity, which not only attracts consumers, but also attracts more types of men's clothing shops to make them into a real men's wear street.