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Beware Of Western &Nbsp; Xuan Mianyang, A Coastal Businessman

2012/3/21 10:42:00 48

A cotton shirt is less than 50 yuan, a pair of cold leather shoes is less than 100 yuan, and the cashmere sweater for off-season is 138 yuan.

At present, the brand clothing and Silk Fair is being sold at the South River sports center. Many commodities have sold a jump price. Some people sigh "cheaper than the garden market".

Direct shipment by coastal manufacturers

Zhao Xiuyun, the head of the organizing committee, told reporters that many products from this exhibition were from Jiangsu, Zhejiang and southeast coastal areas. Many of the goods were shipped directly from the manufacturers, which saved a lot of intermediate links.

She also said that these enterprises had done before.

foreign trade

Affected by the financial crisis, it began to export hard to domestic market, and gradually expanded to the western market. Mianyang is also becoming an important position for some businessmen to enter the western region.

On the afternoon of 19, at 3 o'clock, the reporter saw in the exhibition of the Nanhe sports center that many people were attracted here.

A large indoor exhibition hall was built inside the sports center. There were nearly 300 shops in it. There was no beauty DJ, no celebrities were pressed, and there was no luxury decoration. There were few gimmicks that could be seen in exhibitions.

After listening carefully, there are occasional non-standard Putonghua in the shop's call. There are many businessmen coming from the coastal areas of Jiangsu and Zhejiang.

There is also no lack of cloth family, such a branch.

Clothing brand

。

Before a bedding booth, exhibitors enthusiastically showed the relevant qualification certificates of enterprises. "In such exhibitions, we are worried about being regarded as products with unknown origin."

Thinking pformation of export oriented enterprises

Zhao Xiuyun said that although the size of the private enterprises that came to participate in the exhibition was not necessarily large, many of them had their own brands, which were relatively common in the southeast coastal areas and belonged to hard work.

One to do

cotton spinning

The boss embroidered the woman with a price tag of 140 yuan.

sweater

Told reporters that four years ago, their products were exported to Southeast Asia, Russia and other places, the wholesale price of more than 100 yuan, but affected by the financial crisis and trade environment, clothing products have been greatly affected.

"Over the past year or so, although some enterprises in Zhejiang's old home have kept the foreign trade orders and restored some energy, many bosses began to choose two legs to walk, and they aim at the domestic market."

He said.

"In the process of export to domestic sales, these private enterprises can not be as lofty and passionate as the star enterprises. They are more willing to move forward together, such as exhibiting through a unified sales agency, promoting both the brand and the sale of goods."

Zhao Xiuyun said, "this time in Sichuan's two tier cities participating, we first log in to Mianyang, merchants are also more active."

According to a person in charge of the organizing committee, there are businesses that sell over 10000 yuan per day, and some products do not even open all morning.

Although there are quite a few people on the scene, there is still a gap between them. "In the clothing industry, although we all know that the aroma of wine is also afraid of the deep lane, it is also a question of how to expand the influence and build brand effect when the capital is not thick."

A businessman in Jiaxing, Zhejiang said, "apart from the price, how can we attract people? This may be a common problem that many Chinese foreign trade enterprises are facing in their domestic sales."