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"North Reform" Promotes Chengdu'S Garment Industry Upgrading

2012/2/24 16:45:00 48

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Clothing North To Lotus Pond Business District

In the near future, a "

North reform

The new term appeared in the front page of the major media of Chengdu City, and the North changed its high-profile appearance. The total investment was 330 billion, with a total area of about 195 square kilometers.

Directly related to the living environment of about 1000000 northern residents and the quality of life of about 10000000 Chengdu residents.

And Lotus Pond business circle is always the topic of "North reform". It is understood that Lotus Pond merchants can be said to have mixed feelings about the North pformation and are at the crossroads of choice.

The upgrading of Lotus Pond into the "North reform" industry is imminent.

Lotus Pond

For many foreigners, it was regarded as a Chengdu card with Chunxi Road.

However, with the passage of time, heavy traffic and bad environment make many people in Chengdu shake their heads when they mention Lotus Pond.

For the city's business card, Lotus Pond created a myth through 40 years of development and precipitation, and also faced with the embarrassment of urban development.

"Now the bottleneck encountered in the development of Lotus Pond is clear to everyone. The upgrading and pformation of the garment industry is also a national policy requirement.

Chengdu North reform will speed up the pformation of garment enterprises. As our long-term clothing companies in Lotus Pond are mostly low-end products, the profit space is extremely compressed, so we must think about the way out.

Mr. Zhao, a businessman in Lotus Pond, told reporters.

Hua Maoxin's "play" costume enters the era of bow and arrow

Professor Li Yu, director of Sichuan University, believes that in the long run, large garment factories will continue to exist, but at the same time, there will be a large number of small clothing workshops.

clothing

Brand Company, the latter's task is to let clothing change from quantitative to qualitative, and take the road of branding, differentiation and refinement.

Economist Lang Xianping thinks: R & D and terminal are located at the two ends of the smile curve, which is the most profitable link. Production and processing are among the most difficult and risk sharing in the middle of the chain.

Enterprises that earn money in every industry are enterprises that have both ends of curves.

By extending the smile curve, we find that there is still a core condensation point in the smile curve mode. With this point, we can control both ends of the curve, but this point is not a production plant. In the end, we found this control point and created the bow and arrow pattern of future clothing business.

Huamao mode should not only control the two ends of the smiling curve, but also create a new pattern suitable for the development of the garment industry.

Cui pan, Chengdu Huamao International Garment Industrial Park, told the doctor: "R & D and terminal are still the two most profitable points. Only by catching these two points, the profits will be higher.

However, only this upward force is not enough, the arrow can not be fired, and the bow and arrow need another support point, which is the supporting factory and industry.

Such a complete mode constitutes the clothing headquarters base, controls the R & D and sales network, takes the factory as the support, takes the marketing operation headquarters as the rear force, and takes the brand as the weapon of market development, invincible.

It is foreseeable that the game will change in the future. Now the garment factories have been divided into two institutions, namely, the headquarters base and the foundries. The factory led era has evolved into an era dominated by the headquarters base.

Huamao mode will completely change the pattern of the garment industry and inject new sources of power into the development of the service industry.

Clothing enterprises choose Huamao to become the ultimate destination

Today's choice determines the fate of tomorrow. Combined with the current industrial planning, development form, market environment and other issues, the reporter also consulted experts and scholars in the clothing industry, and provided the following options for the bosses of the clothing industry:

Pick one: quit the garment industry and feel bad about it.

The wholesale market in Chengdu is becoming more and more depressed. It is not only the impact of monopoly chain and online shopping, but also because the wholesale market has become a synonym for "low-grade" products. The brand that will be developed in the future will inevitably fight for the trade between the offices. This is a new mode of gathering exhibition hall, image and office expansion.

Therefore, many of the low-end products are mostly owners who are reluctant to invest, or invest in other projects, or pfer assets to buy property. The clothing industry seems to be a place of hatred.

However, it is an indisputable fact that the retail price of an ordinary garment can exceed the price of an electric appliance. Many of the owners who quit after they come back to their old businesses eventually are going to have to go back to their old businesses, because the threshold of the clothing industry is low, making money is relatively easy, and other industries are far less profitable than the clothing industry.

Option two: repeated relocation enterprises exacerbate pains

"If I can't stay in the city, I will go to the outside of the circle, where I can move to where I live. I will be a day." this is the idea of the vast majority of bosses. The situation in the future is no longer a move out of Shahe ten years ago. This way of thinking is constrained by various factors.

Rents will skyrocket and scattered, irregular practices will be halted.

Once the large-scale relocation started, there was not much private room to rent.

Option three: first, look at 5 conditions for entering the park.

The best upgrading route for garment enterprises is to enter the clothing Park, but the park is also quite particular. Choosing the park not only considers the price, but also needs to consider the future.

There are five main considerations in choosing the park:

One is the price, the price is not a single price, but the occupation rate of capital.

For business owners, doing business is to make capital flow. If most funds or even liquid capital is pferred to repair the plant, it is very dangerous behavior, so many enterprises appear to be bankrupt after the completion of the workshop.

The second is the image. Many employers feel that the factory is the place to produce clothing. The cheaper the better, the image is the second.

In fact, the dependence of the future garment trade on the wholesale market will gradually decrease, and the enterprise must have an image.

The third is value-added, and the plant is also an investment and value-added. If the choice of environment and hardware is normal, the value added space and rental price will naturally be low.

The fourth is the future. After the development of the park, there will be a place of origin or a headquarters base. Will the park have enough capacity to form momentum and form a center to form a regional brand?

The fifth is developers. In terms of the current clothing parks in Chengdu, individuals, enterprises and governments are developing, and the nature of each park is quite different.

Choice four: choose Hua Mao from left to right.

Who can be responsible for the future of garment enterprises? Undoubtedly, the Huamao International Garment Industrial Park in Pengzhou has become the final ownership of the upgrading and pformation of garment enterprises.

The factory buildings here can be used not only as workshops, but also as headquarter bases for enterprises. There are government support, perfect industrial chain, more market and huge consumer groups.

Huamao is not the developer, but the operator and service provider of the garment industry. It will make efforts to create the ten service platforms, such as business, information and incubation, which will help the enterprises in the park to become bigger and stronger.