Us 3M New Shirley Brand Develops "Three Steps" In China

As the world's top 500 companies, the US 3M company has developed and produced a series of thermal insulation materials. The new 3M Thinsulate Sherlock produced in 1978 has long been recognized by the global textile enterprises for its excellent performance and brand influence. In the autumn and winter of the past 2011/2012 years, 3M (Xin Xueli) brand has maintained long-term and stable cooperation with many garment home textile enterprises. For China with huge development space and relying on 3M diversified innovation technology platform, this year, the new sherry will improve in stability and provide better products and better services for more brand enterprises.

　　 Preemption of superior market performance as striker

Speaking of 3M new sherry high efficiency products, many textile enterprises have affirmed their leading position in the field of thermal filler. In the eyes of textile manufacturers, the new sherry is very thin and warm, but it is very warm. It ensures both the warmth retention function of winter textiles and the fashion. This is because the new Shirley thermal materials use unique high quality. Material Science As well as process control, the product forms a space structure with extremely high adsorption air performance. The unit volume contains a large number of air units, effectively preventing human body heat from convection and dissipation through the air. At the same time, many new ultra thin fibers can effectively reflect most of the human body radiant heat and protect the human body as little heat as possible.

At the same time, compared with other natural materials, the new Shirley also has a significant advantage.

Made of natural cotton Cotton Although very warm, but very heavy, especially after water absorption, not only is more heavy, not easy to dry, and thermal insulation will be greatly reduced, and cotton made of cotton clothes are generally relatively bloated; down to overcome the cotton is dull, but it is easy to cause skin allergy, so infants and young children can not use down products as stuffing. In addition, down and natural cotton are not easy to handle. Washing can cause clothing deformation and reduce thermal insulation.

The new Shirley high efficiency warm pile is used as the winter jacket of the inner container, which overcomes the defects of natural cotton and keeps the warmth of natural cotton. It is light, light and natural; its different types and weight fits. fashion The fabric and design can fully reflect the personality of the wearer; it is not sensitive and can be used for infant clothing. In addition, unlike natural materials such as down and wool, the new sherry high-efficiency warm velvet material has less water absorption than 1% of its self weight, and it is very easy to dry. Therefore, it can retain its original warmth even in a humid and cold snowy environment.

　 Product safety is the foundation of sustainable development.

In addition to its excellent performance, the advantages of the new Shirley high efficiency warm down products also come from the importance 3M has always attached to product safety. As the chemical and ecological safety of textiles has attracted more and more attention from consumers, the new sherry high effective warm fleece is strictly controlled in raw material selection and production process to ensure the health of users.

The reporter has learned that the new sherry high efficiency velvet series has reached the category GB requirements of the "basic safety technical specification for national textile products" in the testing of the authoritative inspection institutions in China, and the highest level of GB/T 18885 "eco textile technical requirements" - the requirements for infant products.

At the same time, the experiment showed that the new sherry warm warp could keep its good warmth retention after repeated washing. Using this material clothing It can also be washed or dry cleaned in cold water by gentle washing. It can be dried at low speed or can be ironed at low temperature. It breaks the conventional situation that the general insulation materials will significantly affect their performance due to dry cleaning and machine washing.

In the 30 years since its appearance, 3M has been developing new products for clothing. shoes New, high-efficiency warm velvet of different markets such as accessories and accessories. New Shirley high efficiency velvet has also been a sponsor of the Winter Olympic Games. The American and Canadian alpine skiing teams use warm products. In addition, 3M has introduced a variety of functional new sherry warm warp in recent years, such as Type FR fire retardant, Type AS antistatic, Type XT-S anti-bacterial and so on, in order to meet the individual needs of different customers and expand wider market areas.

　　 Stabilize and enhance brand promotion

At present, 3M new Shirley high efficiency warm pile is used in men's and women's wear, children's wear, sportswear and bedding. Partners include Giordano, CABBEEN, Mertes Bonwe, brother, happy bird, Heng Yuan Xiang, OZARK, Lining, Anta and so on. The garments products have already had a certain market share in China.

"Although the demand of Chinese consumers for brand and quality of garment filling materials is not very high, they still remain in pursuit of fabrics and styles. But as a brand new textile filler, new Shirley will continue to invest in the Chinese market, and we will have a long way to go in the future." Speaking of the 2012 product promotion plan, 3M company official said, in 2012, 3M new sherry brand will continue to target customers in men's clothing, Women's wear Children's clothing, outdoor sports, leisure, footwear, bed products and gloves, hats and other clothing products, while constantly improving, while strengthening promotion.

On the CHIC of Beijing in March, the new sherry brand will cooperate with the clothing customer BENBO (Bin Bao) to display the sample products together, so that more clothing brands can get a close understanding of the advantages of the products, and feel the comfort experience of 3M new sherry warm warp at the scene. In addition, at the Intertextile fabric exhibition held in Beijing in March, 3M new sherry efficient and warm Beijing agent will also participate in the exhibition. With the support of 3M's technical services and products, we will promote this high efficiency, warm and excellent high-end textile products to more enterprises.

3M's new Shirley high efficiency warp partners include Giordano, VCG, mite, and so on. Its apparel products already have a certain market share in China.