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Rich Men'S Noble Life: Men Wear Themselves, Live A New Style.

2012/3/22 17:48:00 102

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Shanxi Rich Birds Rich Birds Men'S Wear Rich Bird Brand

Bird shop

Bird of wealth

Group company is China's largest garment industry base - Shishi, one of the most influential large enterprises.

At the beginning of the group's pioneering work, we always adhere to the business objective of "innovation for development, quality for survival, and management and efficiency". We are committed to making great efforts to build up a business, and now we have developed into a large group of leather shoes, leather goods and clothing.

Bird of fortune

In 2011, Li Fu, the general agent of Shanxi, general manager of the rich bird's Menswear, started the operation of the men's wear brand. So far, the prefecture level cities in the province have been basically laid out, and the focus of the next work will be on the investment promotion in the county level.

Li hoped that he could actively carry out the investment promotion action with first-class brand, first-class service and first-class investment preferential policies. He sincerely welcome those ambitious people with common ideals and entrepreneurial passion to join in and jointly develop the garment industry.

In order to have a better understanding of the rich man's men's clothing, our world clothing shoe and hat net has interviewed Shanxi's general agent, Fu Fu bird's men's clothing.

Shanxi chief agent Li Fu and the world clothing and shoe net reporter

Reporter: what kind of chances are you entering the garment industry? What difficulties have you encountered in the course of your career development?

Shanxi general agent Li general: we have been doing this garment for more than twenty years. We feel that the threshold for making clothes is low.

After that, through the gradual accumulation, the business of clothing business is getting bigger and bigger.

Of course, due to the influence of the law of value, the clothing market is also surging and changeable.

When we expand our scale, we will inevitably encounter many problems: how to finance, how to find partners, how to open up the market and so on. Of course, they are all coming through now.

In our view, life is growing in the process of solving old problems and ushering in new problems.

At first, there was a difficulty that could lead to the disruption of our clothing business. Now it is so plain to speak out as if it happened on someone else.

Bird of fortune

Reporter: can you talk about your brand concept? What factors do you think about when you are looking for partners or investment?

Shanxi

General manager Li Zong: "gentlemen, rich and noble, rich and noble, poor and humble, poor and poor, poor and happy, rich and good manners" is our taste and concept.

If we are looking for partners or investment promotion, we will also consider some objective factors.

Of course, the most important thing is to consider the human factor and consider whether the partners will have a mature team and consider whether the development idea will be the same as ours.

At first, we saw the rich man's men's clothing because of its efficient operation team.

Only those who cooperate with each other will be able to work together to overcome one difficulty after another.

This also explains the meaning of the gentleman from the perspective of business. Since ancient times, our cultural people regard self-cultivation as the core of gentleman culture, and this value is also an important manifestation of a person's success.

Although I do not read much, I hope to see myself through the continuous improvement of myself, from a higher management level, and sincerely hope that our fortune men's men's business in Shanxi can make a qualitative leap.

Bird of fortune

Reporter: now, can you briefly tell us about the development of fortune bird group?

Shanxi general agent Li general: the rich bird bird group company was founded in 90s of last century, is China's largest garment industry base - Shishi, one of the most influential large enterprises.

At the beginning of group entrepreneurship, we always adhere to "

innovate

"Development, quality, survival, management and efficiency" is our business objective. We are committed to striving to make a successful start. We have developed into a large group of leather shoes, leather goods and clothing.

It has nearly 10000 employees, 425 thousand square meters of modern standard factory buildings, nearly 2 billion yuan of fixed assets, and a brand value of more than 6 billion 280 million yuan.

In 2001, in order to expand the brand effect, the group joined hands with Italy FGN clothing (International) Development Co., Ltd. to set up a bird Fashion Development Co., Ltd.

Clothing companies to "improve internal management, increase product development, build strong."

brand

"For the purpose, has developed into a product development, production management, logistics and distribution, marketing as one of the integrated clothing enterprises.

The marketing network covers more than 20 provinces (municipalities and autonomous regions) and more than 2000 brand stores.

In 2005, Mr. Chen Zhonghe, the head coach of the Chinese national team's women's volleyball team, was hired as the ambassador of Fu's bird's menswear brand.

The product style of "simple fashion, elegant atmosphere" and the brand concept of "pride China, wealth and upstart" are perfectly compatible with the characteristics of the Chinese women's volleyball coach, who are both flexible and flexible.

In 2009, in order to comply with the direction of internationalization, youth and fashion of rich birds, the company hired Lu Yi, a popular movie star, to represent the second generation of the brand.

Lu Yi's sunshine healthy image and wise and enterprising attitude enables consumers to have a good association with the rich bird's brand image. At the same time, it conveys the brand proposition of noble birds advocating noble life, and sets up the brand image of noble birds and noble birds.

In 2011, we started to operate the brand of "lucky bird" as the general agent of Shanxi. So far, we have basically completed the layout of the prefecture level cities in the province. Next, our focus will be on the investment promotion work of the county level agents. We hope that we can actively carry out the investment promotion action with first-class brand, first-class service and first-class investment preferential policies. We welcome those who have common ideals and entrepreneurial passion to develop the clothing business together with us.

Reporter: Thank you for accepting our interview.

General manager of Shanxi Li: you're welcome. I wish you all the success of the world's clothing and shoe net users and members.