The Arrival Of The Era Of Beauty Nicknames: Please Call Me By Nickname.

The most intuitive nicknames are often taken from the similarity of shapes, which is like the fact that when a child likes to call a stocky little partner a "little fat man".

All kinds of make-up products have always been fond of playing tricks on their appearance, and captivated women's eyes. This is a good idea, so long as the nicknames are enough to make a good impression, don't bother to use them properly.

Take benefit, a brand loved by girls, always like to use sugar coated bullets to please girls.

The most famous flawless foundation cream has the reputation of "gramophone" because it resembles the old-fashioned record machine. Once it was sold instantly, it caused a sensation and sold well enough to surpass the top selling product. This exquisite retro card is beautifully played, which is in line with the benefit's nostalgia and retro style, and has a humorous interest.

And another star product of the brand, sofas Pore Refining Cream, is also called "pig ointment" by the ladies, because the texture is like a very thick lard.

It sounds greasy. Actually, because of its rich vitamin C and E, it has super strong oil control ability. It can be concealed by using a thin layer of pores before using the foundation, and the skin will be fine and smooth. It can be seen that the nickname of "pig ointment" is similar to shape.

CLINIQUE today's hottest lip makeup product, "water moisturizing lipstick pen", has 8 branches, each looks like crayon Q edition fun modeling. With varied colors, it won the pictorial nickname of "crayon little fat" quickly among girls, and also hit it off with the original intention of the brand's intention to create "jumping off bondage and personality distinctive" image.

In addition, MAYBELLINE's mascara is "yellow fat" and "MAKE UP FOR EVER", which is known as "fat brush". It has no doubt that the shape makes consumers memorable and memorable.

If make-up is based on Modeling and attracting eyeballs, then skin care products are another way to "serve others with morality".

The most typical example is the highlight of "technology light" and the nickname for selling professionally.

So, simply follow the bottle's color -- "small X bottle" is everywhere.

The essence of LANCOME, which was held in a small black bottle, used the name of "little black bottle".

As the world's first gene maintenance skin care product, it has truly become the best seller in Asia that no one can achieve. The EsteeLauder instant repair essence, which has just passed its 30 birthday, does not know when it started to be called "little brown bottle".

Do not belittle it. It contains two prizes: the clock gene and DNA alkylation injury. It can not only repair the damaged cells immediately, but also repair the past skin damage, and prevent the damage of the skin cells in the future. After that, the new DNA muscle Revitalizing Essence of HR has also become a household "small green bottle". Its luxurious laboratory extracts 100% active marine plant stem cell energy, generates a series of better molecules through a large number of unique activation and antioxidant elements, directly activates the skin cells, and gives the skin natural green protection. The effect has not been seen in 5 days.

It can be seen that although the nickname of "little X bottle" is not very fancy, it has been true in scientific research.

It is precisely because of this, simple nicknames can better reflect the essence of real gold and silver.

In addition, there is another facet of beauty nicknames: the stunning use of products makes the users label the products with "magic".

"Immortal water" is one of its leaders. The world's most nourishing seaweed alga is used as a raw material. The LA MER cream, which is similar to the top fermentation grape wine, is qualified to be called "magic cream". It is also not a generic person. Sisley plant soft foundation liquid has the reputation of "magic foundation" because of its exquisite, long acting makeup and skin moisturizing and breathability.

There are also some nicknames that evolved directly from product components.

Take the red pomegranate essence of Estee Lauder as an example, after being listed, it is known as "pomegranate water", which makes women have a strong understanding of the antioxidant and detoxification effects of fresh pomegranate.

And KANEBO's BLANCHIR deep snow skin make-up water is called "Pyracantha water". The red, bright and exquisite Pyracantha fruit contains high vitamin C content, which is equivalent to a large apple.

The secret of red beauty was launched in 1993 after being published in Japanese newspapers. The mysterious Pyracantha can inhibit the secretion of histamine and block the release of melanocytes. This is the fundamental reason why the three words of Pyracantha water can be simple and powerful.

The world's top and most luxurious cream, La Prairie, is also known as "fish Caviar Cream" because of its unique living cell essence, fish essence, seaweed protein and wheat protein.

If you want to go on and on, KIEHL 'S cucumber plant essence toner is "cucumber water", ORIGINS ginseng vitality brighten eye cream is called "coffee eye cream" (350), no matter it is a classic case of nickname suggestion ingredient.

Finally, there is not a small number of nicknames that throw out efficacy and composition directly.

Elizabeth Arden effective compound skin cream is called "21 day cream" because the fine lines and dryness of the face can be significantly improved when used for 14 to 21 days. The Shu Uemura pure whitening and Brightening Essence pen is the legendary "56 strokes". The reason is that after 28 days of continuous use, the stratum corneum melanin will be reduced by 56%, and the skin will be even brighter and brighter. There is also YvesRocher vitality and essence of the top three girls in Paris girls' shopping list. Its nickname "seven objects bottle" is not because the number "7" symbolizes luck in western culture, but because it is made from seven kinds of selected active plants.

It can be seen that an alias for the product has become an interesting thing for ladies to enjoy.

While introducing their products, brand names are more willing to use nicknames rather than official full names of products, pointing to clearer, clearer and more intimate feelings.

The era of beauty nicknames is a challenge to the market names, and it is also the best way to identify the effective cosmetic products.

And the consumers of the flower heart bear in mind that they will not only be the nickname of the product, but also the essence and characteristics of the product itself.