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Successful Pformation Of Garment Industry Depends On Talents.

2012/3/23 12:50:00 15

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In the clothing industry, the brand is still bruising.

Clothing brand

For Chinese enterprises, it is a long dream. Although a large number of excellent clothing brands have sprung up in China, few can go to the international market.

The first reason is the cause of the product. Fashion is the main trend of fashion. Most of the fashion trends are just released by the big brands in the international market. Therefore, based on this, domestic clothing has little advantage in fashion guidance. Basically, the famous brand first releases new models, and then all kinds of brands or no brand enterprises begin to imitate in large numbers. In the end, the whole clothing market is chaotic, and innovation is not in the least.

Followed by the constraints of the domestic market environment, brand stores and large shopping malls are the two most common circulation modes of clothing brands. Because of the constraints of independent stores, more brands choose to enter shopping malls. However, a strange phenomenon is that large domestic stores have to pay high entry fees for domestic brands, while international brands offer preferential treatment.

Thirdly, marketing means, the international clothing brand basically launches the conference, the creative project as the carrier, and points out an idea to publicize its brand culture; while the domestic brand is mostly based on the virtual advertisement, or the "Korean version" and the "European version", only to talk about a current style, not mentioning its brand culture and its own advantages.

When it comes to silk, people may think of China. When it comes to cheongsam people will think of China, but when it comes to silk clothing and silk scarves, most people may think of Hermes. Indeed, the lack of understanding of their own advantages is one of the main reasons for China's lack of clothing brand names.

Brand style and brand characteristics are the important embodiment of clothing value.

Transformation and upgrading of textile industry, talent is the key.

In the present situation,

China's textile and garment industry

High skilled talents are urgently needed.

As a traditional productive enterprise, the textile industry is often defined as an industry dominated by "manual labor", which does not seem to need too many highly skilled talents. This is obviously wrong.

Transformation and upgrading of the textile industry, whether in the new product development of enterprises, or management mode of thinking, are inseparable from the joining of skilled and knowledge-based talents, but the textile industry is just in short supply of such talents.

The newly graduated university students have no industrial experience and are unwilling to learn from the production enterprises in the first tier, while the old ones know little about the popular Internet market, which leads to talent disconnection.

For this reason, Wu Haiyan, a famous fashion designer and member of the CPPCC National Committee, suggested that industries and enterprises should work together to train vocational skills and professional outlook for college students, so as to train skilled talents for the industry.

The key to cultivating talents is to respect talents.

For this reason, Jin Jianhua, general manager of the National Committee of CPPCC and Shanghai Luo Meng Western clothing company, suggests that training professionals is crucial to the pformation and upgrading of the industry, hoping to improve the economic status and social status of skilled workers.

The government should encourage more senior technicians and professionals to be respected.

Tongguan irrigation industry is a must for skilled talents. As far as garment industry is concerned, talents who are able to get a thorough understanding from design to plate making and process cutting are the most valuable.

Since the beginning of the new year, the price trend of raw materials in the domestic textile market has been analyzed before and after the two sessions.

After the lunar new year in 2012, relatively speaking, the textile market began to appear in different directions.

First of all, the types of agricultural products, cotton spinning and cocoon and silk industries. These two industries are affected by crop productivity. After a year, they are showing signs of rising. Especially in the cocoon and silk industry, due to the influence of rainy weather, mulberry planting has been restricted. At the same time, the market circulation products are decreasing gradually. Therefore, the cocoon silk market has increased substantially. The average price of raw silk has risen more than 15 thousand yuan / ton since the new city.

In addition, cotton market has also seen a slight rebound. Stock reduction and new year's storage are the main factors.

In addition, the industrial raw materials and chemical fiber industry continues to shake, which is mainly restricted by the downstream investment.

Textile market

Although there are signs of improvement, as a sector of manufacturing, the market seems to be full of ups and downs. This is not difficult to see from the recent February BCI index released by the business community. It is reported that the supply and demand index of commodities in February is BCI, which is 0.16. This data indicates that the manufacturing economy continued to expand in February, but the expansion level weakened.

Until the textile industry, the trend is almost the same as the bulk market. From this data comparison, we can see that the domestic textile industry is still going to be strong.

During the several sessions of the two sessions, the overall performance of the textile market has been good. Although it has been slowly rising in the twists and turns, the advantages of the policy guide have gradually emerged. Although the pressure still exists in the short term, the textile market will gradually develop towards a stable direction in the latter half of the year.

Throughout the two sessions, it is worth rejoicing that this year, the textile people put forward more suggestions to solve the problem of industrial practice in the two meetings, although it is only a suggestion, but it has played a positive role in guiding the whole industry.

Generally speaking, although the textile industry will still bear pressure in the first half of this year, it may not necessarily be a driving force for the development of new ideas and new developments in the industry. Whether the domestic textile industry can develop vigorously or not, the peripheral economic environment is on the one hand, and the pformation and innovation of the industry itself is more important.

In the two sessions, more than one textile industry representative pointed out that China can go out of the clothing brands are numbered, bleak and depressed.

But what led to the current situation, in addition to the product itself, the domestic market environment and brand marketing means are the main reasons.