Li Ping, The Foundry Queen Of Hubei: Reinventing The United States Island

Li Ping, general manager of Hubei Mei Dao Fashion Co. Ltd.

In 2007, the US island was producing.

She came alone that year.

From childhood, Li Ping liked to thread his needle, sew clothes, chose clothing major after reading, and naturally entered the clothing industry after graduation.

She loves clothes, so long as she sees fashionable styles, she pondered over and over again.

In 1991, Li Ping was appointed director of the island.

Act as

Many contacts and good reputation have gained the trust of Japanese businessmen, and orders in the Japanese market are coming.

In the 90s of last century, about 70% of Japanese famous brand women's clothes were processed by American island.

Ten years later, she took thousands of people away.

Li Ping believes that in addition to the OEM, the US island should also have more room for development.

But as a subsidiary, she did not have sufficient autonomy.

Li Ping thought of restructuring.

That year was 1999, and she applied boldly to the group.

Just when she was about to give up, the local government and the Japanese joint venture's Island dress found her to support the restructuring of the island.

In 2001, after a long period of thinking and weighing, Li Ping signed the agreement on restructuring, recognized some of the debts that the group required to bear, and spent nearly 100 million yuan to win the US island.

During the formalities of the Inland Revenue Department, a cadre called her stupid and bold and said she was "bold."

The staff appreciated her courage and praised her for coming alone 10 years ago and taking 1000 people in 10 years' time.

After the restructuring, the US island became a company with a debt ratio of over 200% from profit making enterprises.

At that time, Li Ping often dreamed that many workers were surrounded by her for wages.

Fortunately, none of this has happened.

5 years later, the US Island debt ratio dropped to a safe level.

Hubei's foundry queen

In 2002, Li Ping went out with 3 boxes of clothes.

In 2005, China abolished the quota of clothing and liberalized the export market. The US Island obtained the order of 1 million US dollars in the European and American markets; in 2006, the order increased to US $6 million; in 2011, the order reached US $18 million.

Now, in the shopping mall of the United States, New York Seventh Avenue, Germany, Russia, Japan, Tokyo, Nagoya and other large shopping malls, we can see the products produced by the island.

Ready to move overseas

After consolidating the women's clothing business, Li Ping began to develop the independent clothing brand of the US island.

She has registered the "beauty island" trademark in Asia, Europe and the United States, the Middle East and South Asia. She has positioned women's clothing as a knowledge-based woman, such as civil servants, teachers, doctors, and so on, integrating international advanced technology, technology and management with China's national conditions.

Li Ping admits that although the island has remained the first in the field of foundry in the past 11 years, it has not done enough in domestic market development and brand marketing, and now it is only "regional brand".

She believes that the development of the garment industry will take the road of Japan, and she is also ready to shift the factory to a country with abundant human resources, and domestic brand development and trade.

She visited Vietnam, Kampuchea, Korea and other countries to set up factories there.

At the same time, a number of technical managers have been reserved so that they can be pferred to other important positions at any time, so that the US island can pform from labor-intensive manufacturing enterprises to knowledge-based R & D enterprises.