China's Most Competitive Clothing News Survey Of Men's Clothing Brand

The theme of this special issue of the CHIC Expo is: "Competitiveness - increasing momentum and reducing potential", and jointly launched the first "China's most competitive brand news survey". It mainly investigated eight fields: Men's clothing, women's wear, casual wear, designer brand, children's clothing, underwear, cashmere wool, professional market and so on. We found that these important areas of Chinese clothing industry and the achievements of important leading brands combined into the existing pattern of the industry, and how their competitiveness will determine the future of the whole industry.

Yalge: the king of the whole industry chain

Brand review: YOUNGOR group was founded in 1979. At present, YOUNGOR has more than 100 branches in the whole country, more than 400 self operated stores, and a total of more than 2000 commercial outlets. In 2010, the group achieved sales revenue of 33 billion 480 million yuan and total profit of 4 billion 899 million yuan, achieving a tax revenue of 2 billion 231 million yuan, with a total assets of 58 billion 100 million yuan and a net asset of 18 billion 200 million yuan.

YOUNGOR has been making intensive efforts in optimizing the industrial chain, building a brand phalanx, accelerating the gradient transfer of the production base, transforming the brand operation mode, and promoting the development of the hemp industry facing the future. The brand clothing plate of its layout has also made a breakthrough development, so that YOUNGOR can truly become the strong leader of the whole industry chain.

Wedding bird: the representative of high-end men's clothing

Brand review: good news Bird Group Limited was founded in 1996, is a clothing oriented industry, involved in real estate and investment in the field of integrated modern enterprise groups. A group of apparel listed companies, two real estate development companies and two venture capital companies have 6 original clothing brands, 3 international agency brands, 3 garment production bases and more than 2000 sales outlets.

In the field of Chinese men's wear, the wedding bird is not the highest market share. brand But it has become the most powerful contender of China's high-end men's clothing brand. Its marketing strategy in the art field also confirms this point. As a high-end Chinese menswear brand, the wedding bird has a great attitude and determination.

Hinur: China menswear marketing leader brand

Brand comment: Limited by Share Ltd is a high-end product. Man's suit The design, production and sale of shirts and clothing products are integrated into one enterprise. He has the largest production base for men's clothing in China, and has built a marketing network covering the north of the Yangtze River and the whole country with the six provinces of Shandong, Hebei, Henan, Shanxi, Jiangsu and Shaanxi as the core.

He has opened up a precedent for after-sales service of free dry cleaning of domestic suits, and has formed a unique after-sales service style in the industry. To be a marketing leader of Chinese clothing brand, it must be a brand with high comprehensive quality. Sometimes, the innovation of a marketing mode is more profitable than the innovation of one style. He did it.

Shan Shan: the founder of multi brand business empire

Brand review: Shanshan Group was founded in 1989 and has undergone 20 years of development. It has formed a cross regional, inter industry 102 furniture affiliated enterprise with independent legal personality. Shanshan Group's sales volume reached 14 billion 200 million yuan in 2010 and its total assets exceeded 16 billion 900 million yuan. The industry involved six sectors, namely, fashion industry, new energy and new materials, investment, park development, international trade and cultural industry.

Between specialization and diversification, Zheng Yonggang found a fulcrum - "Chinese style business community". With the release of the new logo of Shanshan Group, a new commercial empire of Shanshan came to the surface with a comprehensive business strategy.

Red bean: practitioner of cultural value of Chinese men's clothing

Brand review: the red bean group was founded in 1957. Currently, its products cover four major fields, including clothing, rubber tires, biological medicine and real estate. There are 10 subsidiaries. One of them is a listed company. It has two overseas branches of New York and Losangeles, and its products export to more than 20 countries and regions.

Red bean is a late brand in the field of Chinese men's wear, but now it has become China. Men's wear The backbone of the field. Their strength enables them to become the leading brands of Chinese men's wear, but also contributes to the whole industry's vital cultural value. Practice has proved that over the years, red bean has been ranked the top 100 in China's apparel industry with excellent sales performance.

Vicodo: a low-key legend of Beijing Style Men's wear

Brand review: VICUTU's advanced custom inherits the Italy process, up to 380 processes, making 2~3 times the time for making ordinary garments. It has introduced the world's top clothing production equipment such as "Du Kepu", "Mai Bi" in Italy, "Stowe" in Japan, and "CAD" in the United States. ERMENEGILDO ZEGNA, THOMAS, ERRUTI 1881, REDA, CERRUTI 1881 and other world-renowned fabric suppliers are an important source of VICUTU material.

Wei Ke Du is the representative of Beijing Style Men's clothing. Its brand has been low-key for many years and can stand out in many male capital clothing brands with strong capital strength. This is a legend, and the essence of this legend lies in its relentless pursuit of quality. Wei Ke can be guided by customers, live with target consumers, and always pursue product quality, talent quality, service quality, and enterprise management quality.

Rich gentleman: the classic brand of South Style Men's wear

Brand review: Fu Shen group was founded in 1990. It has diversified industries such as multi category clothing manufacturing, real estate development, property management and so on. It is one of the star enterprises in China and one of the private high-tech enterprises in Guangdong province. Gentry is committed to the R & D, production and sales of high-end men's clothing, and ranks the top ten in China's clothing with the concept of "exquisite quality and rich gentry".

Gentry men's wear is one of the few representative brands of men's formal wear in Guangzhou. Its years of standing and stable market performance have become the coordinates of the South Style Men's formal dress and shoulder the key to the three pillars of China's men's suit.

Chinese Western-style clothes: the leader of "new formal dress"

Brand review: the headquarters of the Chinese Western-style clothes company is located in the Linyi Economic Development Zone of China. Its location is superior and traffic is very convenient. It is known as the leader of China's "new formal dress", and owns more than 500 stores in the country. It is mainly distributed in Shandong, Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia Gansu, Yunnan, and three large and medium-sized cities in the three provinces.

In recent years, Shandong regional brands have shown signs of strength in the men's clothing industry. Many brands have experienced considerable accumulation in the media and market. Chinese Western-style clothing has a strong growth potential, and its strategic positioning of "prominent features differentiation" has also achieved its contrarian growth. Deep cultural deposits have ensured the huge growth potential of the brand in the future.

Tai Zi Long: the label of "dragon culture" for men's wear

Brand review: Zhejiang Tai Zi Long Dress Limited by Share Ltd, born in Zhuji, Zhejiang, in 1995. It is the first modern international brand operation organization based on cultural creativity as the basis, with the fashion industry as the main axis, and the comprehensive business covering brand clothing research and development, modern logistics, cultural dissemination, investment home purchase, import and export trade and other diversified industries.

The promotion of "dragon culture" in China's men's wear area has its inherent advantages. For 16 years, Tai Zi long, with its enterprise value concept of "no self realization", "brand centric" business mode, based on the real perception of the target consumer market demand, the accurate grasp of product practicality, the effective insight into the creative value, and the continuous creation of human culture, grasped the yardstick of brand operation in the changing tide of business revolution, and established the leading position of the prince in the Chinese men's clothing market.

Luo Meng: the successor of "red gang"

Brand evaluation: the Luo Meng group was founded in 1984. It is a large modern joint-stock enterprise group which is mainly designed, produced and sold in high-end suits and series garments, and is supported by real estate development and international trade. Through more than 20 years of development and inheritance and innovation, it has created fifteen first in China's clothing industry, with 5 billion yuan in fixed assets and 4 billion yuan in sales in 2010.

"Red gang", a name that has been celebrated for hundreds of years. She symbolizes a kind of spirit, a red gang spirit that spreads all rivers and streams. Luo Meng, the successor of the red gang, inherited the exquisite skills of his forefathers, combined with modern technology, and interpreted the new generation of red gang culture in the blending of eastern and Western cultures. As an important successor to the red gang culture, Luo Meng, with its profound cultural connotation and exquisite technology, has always been praised and liked by the high-end people for its eastern implication and elegance, and the Western rigour and classics.