China'S Most Competitive Clothing News Survey Children'S Clothing Brand

The theme of this special issue of the CHIC Expo is: "Competitiveness - increasing momentum and reducing potential", and jointly launched the first "China's most competitive brand news survey". It mainly investigated eight fields: Men's wear, women's wear, casual wear, designer's brand, children's wear, underwear, cashmere wool and professional market. brand The achievements of the industry will be combined into the existing structure, and how their competitiveness will determine the future of the industry as a whole.

Parker Lane: sustainable competitiveness myth

Brand review: Beijing parkland limited liability company is a professional children's clothing and supplies company integrating design, research and development, production and sales. It was founded in 1994 in China's children's clothing industry. It has witnessed the development of children's clothing brand in China from scratch to strength. Parker Lan Di pursues the true self expression of personality, interprets the vitality and self-confidence of the city in an international style, and creates the beauty of simplicity, harmony and elegance with the details of the master's heart, creating a fashionable casual children's clothing that can match the characteristics of the times and can be combined freely.

From the beginning of its creation, the company has continued and unconventional practices every year. speed Growth has been the first to keep the market share of similar products for many years, and is known as the myth of children's clothing industry.

Red, yellow and blue: blend of Chinese and Western cultures

Brand review: red and Blue Group Co., Ltd. was founded in 1997. It is a professional children's clothing enterprise group integrating design, production, sales and brand operation. It has two brands: red, yellow and blue. The red, yellow and blue group, taking the regional advantages of the neighboring "Keqiao" National Light Textile City, actively integrated into the Yangtze River Delta economic circle, and realized the fast, specialized, large and high business mode, actively participated in the higher level of international trade competition, and realized the internationalization of brand operation.

Olive, red, yellow, blue, heavy production, light R & D and marketing are changing to the dumbbell enterprises that are heavy in R & D and marketing. The red, yellow and blue have once again confirmed the growth and development of the independent brand of Chinese children's clothing.

Doctor Frog: new fashion for children's clothing consumption

Brand review: Boshiwa International Holding Limited was founded in 1997 as a leading and fast-growing consumer goods developer and retailer in China. It provides over 2000 new designs for children's clothing every year. After more than 10 years of development, Dr. frog has formed a nationwide sales network and a diversified sales platform.

According to different consumption levels and habits in different regions of China, its utilization Department store Brand counters, street shops, PhD frog 365 life hall, main store and website sales channel combination, to effectively establish regional advantages and expand the market.

Dr frog's emphasis on the dissemination of terminal image and brand concept is the fundamental driving force for his standing.

Barbara: fame rises into fast lane

Brand review: Barbara is one of the representative brands of Chinese children's clothing industry. In the domestic children's wear industry, it pioneered the operation mode of "virtual operation and brand chain", becoming the pioneer of the virtual operation mode of China's children's wear industry.

Although the polarization of children's clothing is increasing day by day, there is a sharp contrast between the purchase of affordable children's wear and children's clothing. But it is no exaggeration to say that the balbala brand, which relies on the strong backing of Semir group, is a representative of the popular children's clothing brand with parity and quality.

Children's clothing expert

Brand review: the sales network of the tickda dadida children's wear brand in Fujian Green group spreads over more than 200 large and medium-sized cities such as Beijing and Shanghai. It has more than 2000 outlets in the whole country, and is loved by consumers like its popularity, popularity and fashion.

The tick has always advocated the profound connotation of "having love and having the future". With the concept of "story telling children's clothing", the image of "children's wear expert" has been first introduced, and it has built a high quality lifestyle for children.

Water boy: the leader of national internationalization

Brand review: water boy's children's clothing is one of the outstanding children's clothing brands of Beijing's Carmen Clothing Co. Ltd., founded in Beijing in 1995. At the beginning of the brand establishment, the water boy was featured by Chinese style, adopting environmental protection fabric, and won the recognition and love of the vast number of consumers with exquisite workmanship and moderate price.

For 20 years, the water boy insisted on traditional fashion and national internationalization, and achieved remarkable results in the industry. In recent years, the water boy has promoted and updated the brand image through the brand culture construction, and has promoted the banner of Chinese traditional culture in the battlefield of children's clothing.

Today's child king: the value of cultural marketing extension

Brand review: Shanghai today's children's Clothing Co., Ltd., with 16 years' professional ability of children's wear, long-term stable dealer team, perfect brand sales channel, and mature professional designer team, has led the brand's maturing development, and has been awarded the title of "China's ten largest children's clothing brand" by the Chinese clothing association two times.

The animation drama launched by today's children Wang can almost be regarded as the dream of all children's clothing brands, but some brands have chosen to introduce internationally successful brands, such as Mickey and Garfield. But King Tong himself built animation culture.

T100: parent child dress winning

Brand review: T100 children's clothing is the main brand of Guangzhou 100 million children's products Co., Ltd., founded in 2003, is a major clothing company specializing in T100 brand children's clothing and accessories, parent child clothing series.

T100 has developed from a single children's wear brand to a fashionable parent child dress brand with the development of children's clothing as the core. It has captured the terminal market of the airport and attracted the attention of the high-end consumption crowd. The unique way is the magic weapon of T100 children's clothing.

Fruiting: the vendor model is spoiled

Brand review: the brand of children's wear was founded in 1990. After more than 20 years' efforts, it has developed into a large-scale modern children's clothing enterprise integrating R & D, production and sales.

The accumulation of 20 years led to the development of Guangzhou Li Guo dress as the ten largest brand of children's clothing in China. Its annual development of children's clothing new products 2000 surplus, production and sales of up to nearly 50 million (sets). The top three brands of children's wear are exported to Japan, Korea, Russia, Saudi Arabia, Germany and the United Kingdom.

Employing stars to design children's clothing has strengthened the creative design features of Li Guo's brand, and has launched a new strategic happy shopping mode to keep it vibrant and further occupy the global fashion children's wear market.

Royal race: differentiated competition icebreaker

Brand review: Zhejiang Huzhou Spring Bud Knitted Garment Co., Ltd. is a professional children's clothing manufacturer specializing in producing children's down garments. Founded in 1992, it has won the market and customers by unique design, selected fabrics, novel style, exquisite workmanship and honest reputation.

The Chinese children, who are located in the middle and high-end families that are growing up in the integration of Chinese and Western cultures, meet the modern lifestyle and fashion taste pursued by Chinese children, and strive to create the leader of China's children's down garment industry with the qualities of refinement, simplicity, fashion and individuality.

From the early days of its founding, it has been trying to convey to the world the healthy, comfortable, real and fashionable brand of the children's down jacket. We focus on children's down clothing and let them break the ice in differentiated competition.

China's clothing competitiveness reduction potential children's wear brand nomination

JAD: entering the platform of brand development

Brand review: Shanghai adoro Garments Co., Ltd. was founded in 1996. The slogan of "Ya do children's clothing and the king of jackets" was put forward by JAD's children's clothing. In 2011, the slogan of "Ya Du: better childhood" was put forward for further explanation.

The new concept of Jindo children's wear makes her childhood better. However, in recent years, ya do gradually fade out of the top 10 of children's clothing, and its activity has also weakened. Ya do children's wear was once a leading position in the field of Chinese children's clothing from 2002 to 2006, but in recent years, it has entered the stage of brand development, and many brands with high activity have gone beyond the brand. Ya do try to regain the glory of the past, such as the creation of Yador to launch a plan to enter the high-end children's clothing market in China, but in the capital and all kinds of children's clothing market that is more and more popular, ya do also needs some strategic guidance.