China'S Most Competitive Clothing News Survey Casual Wear Brand

The theme of this special issue of the CHIC Expo is: "Competitiveness - increasing momentum and reducing potential", and jointly launched the first "China's most competitive brand news survey". It mainly investigated eight fields: Men's wear, women's wear, casual wear, designer's brand, children's wear, underwear, cashmere wool and professional market.

Seven wolves: old brand leisure force

Brand review: the seven wolf brand was founded in 1990. Up to now, the total number of seven wolves has reached more than 3000 terminals, and has set up 3 logistics and information centers in Fujian, Beijing and Shanghai, and more than 20 provincial logistics and information divisions.

It is the mission of the brand to abide by the seven wolves "using the fashion to inherit the classics and let the brand inspire the life". At the same time, it combines the western popular fashion elements to themselves at the same time, based on the active excavation of the Chinese traditional culture of the brand.

"Men are more than one side" is the brand slogan of the seven wolves.

The development direction of the seven wolves in 2012 is "intensive farming, retail and detail winning", which aims to consolidate the market position and constantly optimize the core competitiveness of products and terminals.

Since 2007, seven wolves have opened many large flagship stores and living centers throughout the country, creating a one-stop shopping place for fashion life and family, and building the connotation of the brand with terminal channel construction.

In a sense, the seven wolves' exploration of directivity is of great significance to the whole Chinese leisure wear industry.

JEANSWEST: the most charismatic classic leisure brand

Brand review: in 1993, JEANSWEST entered the Chinese mainland market and opened the first JEANSWEST (JEANSWEST) store in Shanghai.

Over the years, JEANSWEST has been famous for its popularity and its value for money.

JEANSWEST clothing is designed for the majority of young people, the latest trend of the season elements into the clothing, easy to wear easy to match the style to attract customers.

JEANSWEST is a young, healthy and upwardly dressed brand, advocating a sincere and optimistic attitude towards life, creating the most authentic attitude towards young people who are eager to be recognized and recognized.

To be true to me, to return to me, to share with me.

In 2012, JEANSWEST entered the mainland market for 20 years.

In this commemorative time node, JEANSWEST launched the commemorative book, "absolute brand", which shared the successful experience and management experience of the brand with the vast number of readers.

JEANSWEST has always been popular with young people and has become a fashionable necessity of the younger generation.

More importantly, the JEANSWEST Cup China casual wear design competition has more and more influence. This competition on originality design is also a nationwide marketing exhibition.

Lining: top student of professional sports brand

Brand review: Li Ning Co was founded in 1990. After 22 years of exploration, it has gradually become the representative of China's sports brand.

Since its listing in Hongkong in June 2004, Lining's performance has maintained a high growth for 6 consecutive years, reaching 8 billion 387 million yuan in 2009.

At present, Lining's sales network is spread all over China, and its stores are distributed in more than 1800 cities in China, and have many outlets in Southeast Asia, Central Asia and Europe.

At the beginning of Lining's establishment, he attached great importance to original design.

In 1988, China established the first clothing and footwear product design and development center in China to take the lead in becoming an independent sports goods brand in China.

In August 2004, the Hongkong design and Research Center was set up to focus on the design of Lining brand clothing products.

In January 2008, the Lining Group American design center was put into operation in Portland, Oregon, focusing on high-end technology development, ergonomic research and professional sports shoes design, development and testing.

The Lining brand takes "everything is possible" as the brand slogan, to become the world's leading sporting goods Brand Company as the development goal, truly represents China's professional sports brand, and is also a symbol of the development of China's sporting goods industry into a new stage.

Recently, the controversy about the status of Lining and Anta has occurred frequently, but there are some core strengths in the comprehensive evaluation of Lining's brand competitiveness, which Anta can hardly surpass at present.

Max Woods: young vibrant brand spokesperson

Brand review: the first store in Wenzhou was opened in 1995, and in 1995, the Museum of dress and beauty of the United States was founded in 2005. It is the largest museum of clothing in China.

At present, there are more than 4500 stores in China, with annual sales of over 10 billion yuan, ranking first in the local leisure wear brands in the Chinese market.

Its international design

It is committed to creating a young and vigorous leading brand, fashionable products and popular prices. Aiming at the young people aged 16 and ~25 who are active and fashionable, they advocate the brand image of youthful vigor and personality and fashion, and bring the lively and fashionable clothes to the consumers. The essence of their brand is not to take the unusual road.

At present, the opinions of mus and bang are endless, the electricity supplier is unfavourable, the inventory pressure and so on, but the United States has insisted on "making clothes", which is a strong support for its vision of life experience for the global consumers.

Anta: promotion to the first army

Brand review: in 1994, the first sign of Anta was put on the doorway of a shoe factory in Jinjiang, Fujian. After more than a decade of development, Anta Sports Products Limited has become one of the largest Brand Company for comprehensive sporting goods in China, and was successfully listed on 2007 in Hongkong, China.

Since its inception, Anta has always adhered to the business principle of "setting up a business at ease, being a solid person and creating a hundred year brand". After years of development, sales performance has ranked the highest in the country.

Its product range covers clothing, shoes and accessories, and launched a series of children's sporting goods and fashion shoes products in 2008.

Anta has extensive marketing network in China, covering 31 provinces, municipalities and autonomous regions, including 1234 line cities. Currently, there are more than 8000 Anta brand franchise retail outlets.

Overseas, Anta products have entered 20 countries and regions in Eastern Europe, such as Serbia, Hungary, Singapore and Philippines in Southeast Asia, Kuwait in the Middle East, Paraguay and Peru in South America.

Only through unremitting creativity and innovation can the brand enter the road of sustainable development. Anta, as its name, generally develops the domestic and foreign markets at a steady pace.

Because of Anta, the dispute between Chinese sports and leisure kings has entered a stage of real strength.

Semir: IN model of Kazakhstan

Brand review: the Semir brand was founded in 1996. Since its foundation, it has adopted the virtual operation mode boldly, and has adopted the virtual production strategy of "borrowing chicken and laying eggs" skillfully. In the Pearl River Delta, the Yangtze River Delta two regions and Shandong, Hubei and other places, more than 160 professional manufacturers with strong production capacity, strong technical force and excellent product quality have been integrated, and the combination of strong and strong orders has been implemented. Through the vertical integration of the apparel industry chain, a rapid reaction supply chain system has been established to form the development pattern of "big logistics and big management".

Semir founded and developed the management thought of "the river is full of water and the river". It insists that terminal is the best brand communication channel, and has launched a series of win-win and win-win market development policies, which has greatly encouraged the enthusiasm of franchisees and the sales market has expanded rapidly.

At present, Semir has sold more than 5000 outlets all over the country.

Semir clothing has two main lines of vitality and fashion, nearly 1000 styles.

Always stand on the cutting edge of young people, and focus on creating young, dynamic and fashionable brands.

In 2009, Semir recombed its brand positioning and encouraged slogans to encourage young people to express themselves and give play to their individuality, so that young people and brands could "tide" together.

GXG: tide brand new force

Brand review: GXG Brand Company was founded in 2007 and is responsible for the promotion and operation of GXG's brand in the mainland of China.

GXG currently owns two men's clothing brands "GXG" and "GXG jeans".

The design style of "GXG" is a mixture of urban street holiday leisure style and urban business travel style. The product embodies freedom, innovation and casual fashion style combined with classic, eternal and mainstream style.

"GXG jeans" advocates a natural and refreshing and casual sense of elegance, but it is not naive. It highlights the healthy, easy and free life philosophy of modern urban youth.

GXG is committed to promoting the brand culture of fashion, popularity, elegance and fashion. It is committed to creating a new generation of fashion culture for the whole Chinese and Asian gentlemen.

In China, GXG expects to become "the first wave of Chinese men's clothing".

By the end of 2011, GXG entities had more than 1000 franchises, all over China's major cities.

In 2011, the total sales amounted to 1 billion 278 million yuan, and brand terminal sales (including agents part) exceeded 2 billion 600 million yuan.

GXG focuses on providing a more elegant, fashionable and fashionable clothing for the public, and is committed to providing better shopping environment and shopping experience for Chao men.

AI Deng Bao: new leisure classic

Brand review: the company is a member of the Hongkong international investment group.

The goal of establishing the chain Monopoly carrier is to develop the mainland market with advanced franchising and marketing methods.

After more than ten years of hard work and hard work, we have set up 4 product design and development centers and dozens of production plants equipped with world-class equipment in Hongkong, Shanghai, Beijing and Fujian.

As early as 1991, AI Dun Bao entered the mainland market with the concept of "men's simple good" dress and became unique in the mainland market.

With the international popular franchise marketing concept, aenenbow has established more than 20 provincial-level marketing centers in the mainland market and more than 1000 franchised stores and shopping malls in major cities across the country with a high level of shop flow and modern logistics distribution system.

As a British fashion lifestyle culture oriented brand, the fashion lifestyle is passed on to consumers, allowing consumers to listen to the connotation of modern life, thus leading to a new classic trend of leisure.

YISHION: young representative of urban style

Brand review: YISHION was founded in 1997. It integrates design, purchase, production and sales to provide customers with high quality clothing.

Today, YISHION employs more than 20000 employees and has more than 3000 stores in China and around the world.

YISHION has 5 product lines to meet the needs of all kinds of customers in different market areas. It is divided into leisure wear series, sports series, S series, children's wear series and business series.

In addition to basic clothing, all the series also provide the latest fashion trend. Customers can match their costumes and personal styles according to their temperament.

In 2011, in order to rebrand the brand image and keep closer to young consumers, YISHION launched the traditional industry's "fashion sharing" integrated marketing tackling key with the latest AR online fitting technology as the springboard. YISHION invested in the AR clothing fitting equipment in 21 brand shops in 14 cities nationwide, and also built a small online fitting website, combining offline and online, creating a new mode of user interaction with users.

YISHION's brand style is closely related to fashion, competition, simplicity and atmosphere. It gradually integrates fashion, vitality and freedom into design, and gradually becomes the younger representative of Chinese fashion city style.

Kama: the new generation of high street brand

Brand review: Kama dress was founded in 2002, and now has more than 400 shops, which are the key cities in China.

Since its inception, Kama has been committed to integrating unique product design, brand positioning, terminal image and quality service to create a first-class shopping experience.

The product and image were established at the beginning of the age of 18 year old young people aged ~35.

Its free, simple and casual style of products is unique in the increasingly serious fashion casual clothing market. The product selects cotton, linen and other natural fabrics, absorbs the basic colors of natural world, combines simple style design and natural water mill technology, hoping to leave a higher degree of recognition for consumers.

After years of precipitation and brand building, Kama launched its first brand advertisement early this year, putting forward the brand core value which is highly differentiated from other clothing brands - "self determination".

In recent years, because of the "fast fashion" of ZARA and H&M's high street brand in China, which makes consumers crazy, let Chinese entrepreneurs think that this field should be their best.

So we see Kama, it is no longer a simple concept of fast fashion, but a new taste of the representative.