All Customers Reflect On Their Strategy: Inventory And Profit Are Big Problems.

One customer postponed the departure of IPO, CFO and the chief financial officer, so that all customers again stood on the cusp of public opinion.

Recently, there was news that vancl It is expected to lose 1 billion yuan from last July to June this year. Therefore, the IPO plan for this year will be abolished and its chief financial officer has left. In addition, the chief financial officer (CFO) is one of the most important roles in the IPO process. Due to the delay of IPO, this post is meaningless, so CFO has left.

At present, no official official on the matter. The founder and CEO Chen commented on the news on micro-blog: "Chuan, because I heard it too." This is an indirect denial.

A visitor close to the van said yesterday that anyone had recruited last summer. CFO The finalists are Zhu Jiwen from the traditional Wangwang food group, but he left office only half a year ago.

Yesterday, Zhu Jiwen has confirmed that he actually joined all customers in the second half of last year and left early this year. However, he denied that the resignation was due to the obstruction of the listing of customers, but because of family factors, which had nothing to do with the company.

The announcement of Wangwang food group also showed that Zhu Jiwen resigned from the finance director of Wangwang group in mid July last year, and Zhu returned to Wangwang as chief financial officer in early March this year.

Since last year, van customer has launched an attack on the US capital market, but it was postponed in November due to the downturn of capital environment and valuation. Prior to this, many senior executives including assistant president Xu Xiaohui, former vice president Zhang Xiaojun, Wu Sheng and so on have left all customers.

Yesterday, dispatch network analyst Li Chengdong told reporters: "all customers did cancel the IPO at the end of the year, but no one ever said" when ". list "

Last November, Chen visited George Soros, a global financial predator. During the dinner, Chen asked him about the current world economic situation and the trend of the US capital market. Soros's advice to him is that the capital market in 2012 continues to be bad. It is best to wait until the market is better before listing. This also laid the foreshadowing for everyone to suspend IPO.

Behind this may reflect the overall environment of the entire electricity supplier. Starting from the second half of 2011, the two tier domestic and foreign markets continued to slump. As the mainstream IPO channel of the Internet industry, the US stock market also avoided Chinese enterprises. Under this influence, the investment speed of e-commerce and even the entire Internet industry began to decline, and the investment of electronic commerce entered the "cold winter". According to the interview results of ChinaVenture group, "wait-and-see" is the prevailing attitude of investors to electricity providers, especially the continuing high price of investment, the saturation of B2C investment in group buying and vertical subdivision, which has hindered the pace of investors.

Yesterday, Dangdang CEO Li Guoqing made this statement, since anyone dares to cancel the listing, it shows that it has reduced losses and financing Be confident.

At present, all customers have gone through six rounds of financing. Under the help of capital, with celebrity endorsements such as Han Han and online and offline advertising promotion, brand awareness and sales have increased rapidly. In January of this year, Chen said in a speech at the annual meeting of the company that, compared with the previous year, the overall income of the guests had increased by more than 150%, the highest order of the day exceeded 500 thousand, and the amount received was up to 70 million.

But inventory and profitability remain a big problem for everyone.

Last year, customers started a comprehensive category expansion into bags, underwear, department stores and cosmetics. Chen believes that there are some mistakes in the expansion of products, such as mops and rice cookers, which are two products that should not be entered. And because of the expansion of large-scale SKU (inventory quantity), it has caused excessive inventory errors. He thinks this is the price of "trial and error".

A total of 1 billion 445 million yuan has been sold to all customers as of last September 30th, according to a recent exposure of listed materials. Insiders estimate that for the current customers, cleaning up high-pressure inventory is more important than IPO.

Lu Zhenwang, an e-commerce observer, believes that from the perspective of supply chain management, no one in the world can manage more than 30 thousand SKU of clothing, and neither UNIQLO nor ZARA can do so. Fan's practice is to weaken the brand, resulting in low premium, and the two is the imbalance of supply chain, which can not predict the sales model at all, and the backlog of inventory can only be intensified. Moreover, the design and quality of tens of thousands of categories of customers will not always be well controlled.

There are also different points of view. Li Chengdong believes that if last year's end of the three quarter inventory of about 1 billion 500 million, the fourth quarter of the peak season accounted for about 40% to 50% of the annual sales, which means that inventory is not enough to digest the fourth quarter. The abolition of IPO at this time indicates that it is not bad money. It can also make good use of this time to improve the internal strength. When the financial data is more beautiful, the machine will be listed on the market.

But he also said that all customers run their own brand, V+ platform two formats, capital tightening background, survival competition is more brutal.