Dangdang'S Dual Role Of Self Created Clothing Brand Was Questioned.
March 22nd, shoes and clothing business platform
Excellent purchase network
CEO Zhang Xuejun said in an interview, "
Electronic business platform
There are two completely different concepts from clothing brand dealers.
At the same time, he said that although the platform will continue to open, it will not develop in the direction of brand players.
Industry analysts say that Dangdang is committed to its own clothing brand once again, and may be looking at "beautiful" but "very cold" under the background of the current "clothing industry" falling into the "winter".
Data show that in the next few years, the scale of clothing B2C pactions will continue to grow rapidly. It is estimated that by 2012, the volume of pactions will exceed 18 billion yuan.
although
Clothing B2C
The pattern of industry is rapidly forming, but it is still in a situation of separation of powers.
In addition, domestic garment enterprises are not deeply involved in the field of e-commerce, and have not placed them in an important position.
According to Dangdang CEO Li Guoqing's statement before, Dangdang will develop clothing brands, home textiles and household brand products this year. Clothing will involve different kinds of underwear, shirts, T-shirts and so on.
It is reported that Beijing copper cattle are
Dangdang
One of the suppliers of garments is also a foundry factory of fan Ke Cheng.
At present, Beijing copper cattle have undertaken the design and production of Dangdang's own brand clothing.
Li Guoqing also revealed that Dangdang clothing brand will take the route of GAP and UNIQLO.
Once the brand is created, it means that it will face fierce competition from many vertical clothing suppliers.
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