Cao Shengkui: Attending Exhibitions Is Like Taking Part In Sports Meetings.

Cao Shengkui: Chairman of Beijing Carmen Fashion Co., Ltd. souhait " Since 2007, "water boy" has become a member of the CHIC brand army. Its brand awareness is increasing, and it also benefits from the spread and promotion of CHIC. ]

In fact, before "water boy" did not take part in CHIC, Cao Shengkui was already a loyal fan of CHIC. At that time, he looked at some of the latest developments in the industry as an audience.

In 2007, "water boy" also became CHIC Exhibitors, "at that time, the most important purpose of joining CHIC is to inviting and developing channels. I remember that the agents we had recruited were completely beyond the plan, and many of them had been stable partners."

It is with this successful opening up that "water boy" has tasted the sweetness and has been participating in CHIC so far. But there are some changes and adjustments in the purpose of participation. Cao Shengkui explained: "if the channel is relatively fixed and the agents are relatively stable, then the CHIC will mainly display the image of the brand, and investment is not the top priority."

On CHIC, it shows that it is very different from traditional advertising. Participating in exhibitions can be more vivid and comprehensive so that customers can understand themselves. Therefore, as the purpose of exhibition is different, brands will be more and more likely to participate in the exhibition, and they will also pay more attention to the design of the booth. "Water boy" also never relaxes, based on the design of the booth, to reflect the brand culture that the brand has always respected.

In the design of the booth, the "water boy" is mainly based on the transparent blue and white tone, and the curve is used more. The most impressive impression of Sheng Kui is the booth design in 2008.

"At the reception desk, there is a huge whirlpool shape. There are even dark stripes on the whirlpool. The waves are rippled, and the booth is full of children's fun. The atmosphere, lovely and succinct design has attracted many people to visit, even take photos, to attract others' eyes and let others remember that they should be the greatest success in participating in the exhibition.

On many occasions, Cao Shengkui said he had always been concerned about three things: first, to establish a team that constantly promoted cohesion; the two is to provide quality products that constantly adapt to market demand; three, to occupy a growing market share.

In order to do well these three things, he always pays attention to three questions: brand and product, brand and market, brand and culture. Participating in exhibitions is undoubtedly one of the ways to solve these problems, but "water boy" has never said that the exhibition must not achieve a kind of effect, or say what kind of achievements.

Cao Shengkui said that participating in the exhibition is just like participating in the sports meet. If you can't win the championship, but your performance is better than before, it is also an improvement.

In fact, every step of the "water boy" is still steady and steady. In a big exhibition such as CHIC, "water boy" has a strong product quality and a positive, healthy and comfortable brand concept. Agent And in the minds of store managers, and pass them on to every consumer's mind.