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Improvement Of Exhibition Knowledge And Marketing Level

2012/3/9 13:34:00 14

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at present

Exhibition knowledge

With the flourishing development in China, the knowledge of the overall exhibition is still in its infancy, so it is necessary to learn from the exhibition knowledge and experience of developed countries to improve the overall level of knowledge marketing in China.

It is gratifying to note that the concept of "exhibition knowledge marketing is only an enterprise" is changing.

At present, domestic government departments and Exhibition circles have reached a consensus that exhibition knowledge should also be operated and promoted as a product.

It is obvious that if a city strengthens its ties with ICCA (International Congress and conference Association) and other exhibition and exhibition organizations, it will be able to win more exhibitions and exhibitions.

Looking at the history of the world's exhibition industry, Germany, the United States, France, Singapore and so on.

Exhibition economy

Many developed countries have been actively supporting the knowledge of international professional exhibitions. Some countries themselves have global knowledge of exhibitions. The recognition and support of relevant authoritative organizations is crucial, especially for global exhibitions such as World Expo.

Successful practices in many developed countries have proved that smooth exhibition knowledge industry management system is the basic condition for the healthy development of the MICE industry and the overall promotion.

Exhibition knowledge in developed countries in Europe and the United States, the government does not directly participate in the exhibition or exhibition of knowledge management, but to provide necessary support for the development of the exhibition industry. In addition to providing preferential policies for exhibition knowledge, investing in venues (independently operated by companies), and assisting enterprises to participate in exhibitions, it also assists and promotes the exhibition promotion of exhibition companies or exhibitions.

Foreign knowledge in exhibitions, especially global conferences.

World's Fair

In the overall sales promotion, the mice and tourism sectors can cooperate with each other, while the domestic exhibition industry (Industry Association / exhibition company) has done very little in this respect.

In the coming period, the domestic exhibition and tourism circles may wish to make bold attempts to promote the exhibition knowledge in the joint promotion, because there are many commonalities in exhibition knowledge, exhibition activities and tourism activities, which determines that the exhibition department can cooperate with the tourism department when promoting the overall promotion of the destination.

Even if the exhibition knowledge is to promote marketing activities, the conference and exhibition should be combined with the tourist attractions and tourist reception facilities around the city.