LUCK&Nbsp; &&Nbsp; JOURNEY:2012CHIC, Here We Are.

Meet the ancient capital of Beijing, gathering fashion feast.

Annual

LUCK & JOURNEY (Lu Kedjeni) clothing is Yueda textile, making full use of the resource advantages of Yueda group and Jiangsu Yueda Textile Group Co., Ltd., according to "science and technology, ecology, quality,"

The development of lofty spirit is being carried out.

In September 2011, an outdoor leisure wear design and a new buyer's Grand Prix of the "LUCK&JOURNEY Cup" Jiangsu clothing college jointly hosted by Jiangsu International Fashion Festival Organizing Committee, Jiangsu Provincial Department, Jiangsu clothing association, Jiangsu garment designers association and Jiangsu Yue Da Textile Group Co., Ltd., with the theme of "Yue journey" as the theme.

The whole work conference ran through 6 Series: "leisure time", "vacation life", "travel life", "virtual life", "Carnival life" and "play time".

More than 160 sets of original works have been inspired by models. The exquisite fabrics and fashion design have attracted a lot of praise, so that the audience can enjoy a visual feast.

"LUCK&JOURNEY" is "Yueda textile" on the basis of in-depth market research. It introduces the concept of SUV car into the brand image, introduces Yueda automobile leisure elements, and products are positioned in the brand of modern fashion casual wear.

Now, stores have been opened in Shanghai and Wuhan, and have won the love of consumers.

In a short span of 9 years, why did Yueda textile become so successful? Why does Yueda textile stand out like a "black horse" from China's textile and clothing brand? Let's go back to the glorious course of Yueda textile's brand building.

Brand is the identification emblem of commodity quality connotation and market value, and it is the invisible capital for enterprises to participate in competition.

Yueda textile is diligent and trustworthy sowing, innovating and innovating in the competition, taking the steps of clinging forward and taking a solid step in the implementation of the multi branding development strategy: Yueda brand combed yarn was awarded the "China famous brand" product in 2007, and in 2010 the group was awarded the "advanced group of the national textile industry".

Quality is the life of a product and the life of an enterprise. It is also the key to compete in the two big markets at home and abroad.

The aim of Yueda textile is to pursue world-class quality.

At the beginning of its establishment, the company established the general development thinking of "differentiation, scale and internationalization", and imported advanced international textile equipment from Germany, France, Switzerland, Italy, Japan, Korea, Singapore and other countries. It has the world's most advanced Switzerland's complete off-line detection system, online detection and expert analysis system, and applies new quality control concepts, modern management concepts and advanced information technology to the international market, forming a production and processing base featuring high-grade yarn, high-grade household textiles, industrial textiles, knitted garments and other industrial chains.

In order to produce first-class products, Yueda textile is strictly controlled in the whole process of production and operation.

In the process of production, they have defined the quality management objectives, formulated dozens of internal quality control standards in the enterprise, and turned the quality inspection into the quality self-examination and control of all the employees involved in the production process.

We should control the key processes that are prone to failure, and put quality standards in the first place when assessing the workshop, managers and staff.

At the same time, every worker in the front line must go through pre job technical training, and pass the rigorous examination and get the post of the post.

The "process quality control flow card" records the quality of each process, and the defective parts are absolutely difficult to "pass".

The regulations on technology management promulgated by the company and the classification rules for disciplinary punishment of technical management are like strict sentinels supervising every link of production.

In the increasingly fierce market competition, many enterprises have increased their economic benefits by reducing staff and so on, while Yueda textile professionals not only have not decreased, but also steadily increase year by year.

The company has more than 260 quality professionals and various professional and technical personnel, accounting for 10.4% of the total number of employees.

Yueda textile knows that the market quality of products is zero in the end.

So Yueda Textile Group loudly put forward the slogan of "raising sales to a higher level and improving after-sales service to two steps", and implemented the series of activities of "no worries service" as an important part of the competition of products in the two big markets at home and abroad.

The company has formulated the "customer complaint management measures" and has designed modules in the ERP management system according to the regulations, and has standardized handling customer complaints.

The commitments made to customers by the measures are: any product whose quality is not up to the requirements stipulated in the contract shall be confirmed at the scene by the production technology department and after-sales service personnel, and the return or replacement processing or quality compensation shall be implemented.

After receiving the notification, the customers will deal with the situation within 24 hours. The customers in the province will be processed in 48 hours, and the result will not exceed 3 working days.

With the rapid development of the company and the intensification of market competition, the core competitiveness of after-sales service will be highlighted gradually.

In defining the overall development concept of "differentiation, scale and internationalization", the company has positioned the after-sale service system and the network construction, and has improved the market share through improving the quality of after-sales service and the construction of outlets.

At present, the company's after-sales service management system has set up a service mobile station and three service outlets, equipped with full-time staff to carry out quality tracking services to customers, keep abreast of the quality of feedback products, so as to make continuous improvement, ensure customer satisfaction, keep track of customer needs and feedback feedback from customers in the region, so that "happy to reach the world" will gradually gain experience in the minds of consumers at home and abroad.

Ask questions all the way, explore all the way, sum up all the way, and harvest all the way.

On the way to build the brand, Yueda textile has come along with the original intention of "product" and "brand". The brand has brewed the framework of the enterprise service system, the customer satisfaction has been promoted, the enthusiasm of employees has been activated, and the corporate culture has been gradually infiltrated to the grass-roots level.

These gains are testimony to brand growth.

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Take advantage of the momentum and explore in abundance.

Under the current situation, enterprises must extend to R & D and after-sale services, and develop the international market with their own brands.

Domestic labor costs continue to rise, while the labor costs of garment industry in Southeast Asian countries are relatively low, and the advantages of Chinese clothing in the international market "low value-added and popular" products are gradually weakening.

Therefore, textile and garment enterprises must change the business mode based on cost oriented competition and price competition, and rely more on service, product quality and product value-added to win new competitive advantages in the international market. This is the consensus of textile and garment enterprises.

With the deployment of the national "12th Five-Year plan", the "high-end manufacturing industry" has been taken seriously. It is imperative to pform from "made in China" to "intelligent manufacturing in China".

Like the rotation of the earth, it will always be dark without turning around. Once we turn around, we will have bright prospects. The way to change the brand is to change.

Facing the new situation of rapid development of brand, Yueda Textile Group optimized and adjusted the original "12th Five-Year" development plan: during the "12th Five-Year" period, Yueda textile will concentrate manpower, material and financial resources, increase investment in brand building, expand the breadth of brand publicity, and form the core brand of independent intellectual property rights.

At the same time, we should vigorously promote the four in one brand culture and brand value innovation system of "quality, innovation, rapid response and social responsibility", improve the contribution rate of brand value to the development of the company, and create a first-class and world-famous textile enterprise.

LUCK means luck and luck. JOURNEY means journey and journey.

LUCK&JOURNEY means "lucky journey", which extends to a little more wonderful and more wonderful on the journey of life.

It advocates a life attitude, no publicity, no impetuous, quiet, deep and gentle, and creates a free, comfortable and pleasant wearing experience.

In the feast of the development of China's clothing brand, how should the LUCK&JOURNEY brand go? Chen Yun Hua, chairman of Yueda group's board of directors, warned all the leading bodies of the company that Yueda textile should be far sighted, good at planning, high starting point, high goal and high demand, and plan well the development strategy of LUCK&JOURNEY brand.

The high starting point is to base on the current LUCK&JOURNEY brand's reality and grasp the future development trend with the vision of development.

The high goal is to set the goal of ensuring LUCK&JOURNEY's future space in the development process of Yueda textile.

High requirement is to compare the advanced concepts, advanced technology and advanced management experience of the industry, and promote the development of LUCK&JOURNEY brand to a higher level.

After making clear the goal of LUCK&JOURNEY brand, Yueda textile people have no intention to concentrate on the work of LUCK&JOURNEY independent clothing brand rising.

In order to raise the level of production and manufacture, the company runs ERP system on line and realizes information communication. Production management realizes the pformation from functional management to process management by means of information platform, and the real-time and accuracy of information pmission is greatly improved, and the homogeneous production of products is effectively protected.

In order to improve the level of production support, the company's front-line workers constantly improve the equipment support system in their daily work, actively introduce new equipment and new technology, and ensure the effective operation of the equipment with precise process parameters and maintenance standardization.

In the past two years before the market force was launched, the LUCK&JOURNEY product specification was rapidly enriched, the product system improved, the brand scale expanded, and the development trend was good.

LUCK&JOURNEY the gold lettered signboard also became golden.

On September 2011, the thirteenth Jiangsu international clothing festival "LUCK&JOURNEY Cup", Jiangsu outdoor fashion design and new buyers' Grand Prix, LUCK&JOURNEY unveiled its bold colors, rich and complex decoration and details.

The leaders of Jiangsu province came...

Wang Tiankai, President of China Textile Industry Federation has arrived.

From the provincial leaders to the leaders of industry associations, all sectors of society have paid close attention to the cultivation and development of LUCK&JOURNEY brand.

The sound of time can precipitate the thickness of a history, accumulate the details of a culture, and sing a magnificent symphony.

The applause of consumers is enough to witness Kedjeni's footsteps and growth.

So they refined the "three characteristics" of LUCK&JOURNEY brand from other brands:

The first is the unique formula of LUCK&JOURNEY products.

Green environmental protection fiber, new spinning technology and functional high-tech fabric are widely used in clothing, making it different from other brand clothing.

The unique formula has made LUCK&JOURNEY popular with consumers since its birth.

Second is the LUCK&JOURNEY brand's innovative ability is very strong.

In the course of several years of development, Yueda textile people continuously carry out system innovation, management innovation, marketing innovation and technological innovation.

From the aspects of fabric technology and environmental protection technology, LUCK&JOURNEY constantly speeds up the breakthrough research in the key fields of modern fashion casual dress technology, and introduces the concept of SUV car into the brand image, combining the elements of automobile and leisure clothing elements.

Independent innovation has become the fundamental driving force for the sustainable development of LUCK&JOURNEY, and the road of never ending innovation has made LUCK&JOURNEY move to a higher level and higher level.

Third, the original design level of LUCK&JOURNEY is very high.

Yueda textile has set up design and Research Center in Shanghai, making use of Shanghai's regional advantages to become a link between LUCK&JOURNEY and the world trend.

In the design of LUCK&JOURNEY series products, from internal quality to appearance design, it is in line with the idea of inheriting and innovating, striving to deepen the brand connotation, increase the added value of brand, set up the unique brand image of LUCK&JOURNEY, accumulate the brand assets for LUCK&JOURNEY, and it is difficult to clone and imitate.

"Work to nature" is deeply rooted in the philosophical principles of ploughing and harvesting, process and result, struggle and achievement, quantitative change and qualitative change, situation and realm.

If you want to be successful, you must do your work first, and you may not succeed. But without effort, you will never succeed. Doing work is the eternal theme.

"Work to nature" also reminds us of "as long as hard work is deep, iron pestle grinding into needles", "ten minutes on the stage, ten times on the stage", "Bao Jianfeng is grind out, plum blossoms come from bitter cold", "Kungfu does not suffer hardships", "a ploughing, a harvest"...

All these old proverbs and mottos illustrate that only by paying attention to the ground and persevering can we win the final victory.

Since the birth of LUCK&JOURNEY, many people began to pay attention to the fate and future of LUCK&JOURNEY, a young and dynamic brand.

Where is the LUCK&JOURNEY that is ambitious and eager to make Mercedes Benz?

At the annual summing up conference in 2011, Zhu Ruhua, chairman of the board, said in a summary of the brand work: "grasp the trend of the times and improve the level of independent research and development."

We should conscientiously organize market research, actively adopt new fabrics to make characteristics, further optimize product structure, and highlight product style.

Through 3~5 years, we strive to build LUCK&JOURNEY into a medium and high-end casual wear brand with a certain reputation in the domestic second tier cities.

New starting point, stimulating new actions, new goals, giving birth to new charm.

From the development goal of Yueda textile "12th Five-Year", we can see that the main keynote of Yueda textile brand development strategy is to highlight the brand of LUCK&JOURNEY. The main task is to unswervingly expand and strengthen the LUCK&JOURNEY brand, focus on enhancing the brand value of LUCK&JOURNEY, enhance the scale and efficiency function of LUCK& JOURNEY brand, ensure that LUCK&JOURNEY brand takes a place in the Chinese clothing brand pattern, and ensure that LUCK&JOURNEY becomes the leading player in the famous brand of the industry.

The heroic and free SUV always encourages us to be happy in driving, and at the same time stimulates our love for travel, feels natural in traveling, savors life, freed our mood, and gets inspiration from travel.

This is the most intuitive visual experience of LUCK&JOURNEY products to consumers, and is also an important feature of LUCK&JOURNEY products from other brand products.

Today, the car on the wide road is moving into the hearts of more and more consumers, and has an emotional resonance with more and more consumers. LUCK&JOURNEY brand will also get more consumers' recognition and acceptance, and drive its brand to achieve a new round of development, and strive to firmly drive the brand's strong development goals.