Zhou Dafu'S Gold Business

Enterprises can never be lucky enough to succeed in their own efforts. There are three key points.

First of all, building a successful brand is not easy. We must start with products and services. These brands such as LV and Hermes are not built overnight, but after decades of efforts to have today's brand image. In addition to the importance of product technology, service level can not be ignored. The waiter is an important bridge between products and customers. Their friendly service attitude makes their customers feel respected. The performance of the waiter better reflects the brand to the customer. value 。 The brand must also have innovative thinking, because now the competition is fierce, and the quality alone can no longer meet the demand. Consumers are pursuing the overall consumption experience, for example, the hotel is beautiful from the lobby to the room decoration, but it can not meet the needs of the guests in software. Each brand is highlighting itself, making itself different from others, creating unique characteristics to attract customers. Now the competition is becoming more and more intense. Everyone is making progress. The brand needs to surprise guests, so that they can make a good impression on the brand. The above three aspects are important elements of creating brand, that is, product technology, service level and innovation thinking.

To build a brand, I think the most important thing is to form a good management team. This is the most valuable asset of an enterprise. Talent can not be met. What is good talent? First, loyalty, second is experience, and the third is team spirit.

Loyalty, experience and team spirit are not bought by money, but only after a long period of training. But I think the relationship between people is very complicated. The most difficult thing is the struggle between people and between departments and departments. Because every department hopes everyone is good, everyone wants to be good. So if fair competition is a good thing, there is progress in competition, but many people want to hurt others in order to improve themselves. I do not think so. But in real society, many such things exist.

How can we build the goals mentioned above? Take Zhou Dafu as an example, Zhou Dafu opened the first gold shop in 1929. My father developed Zhou Dafu from a small shop to more than 1500 branches, expanding at an annual rate of three hundred. 50 years ago, my father had no experience in management, but he had a firm belief that business must be genuine and simple, that is, not to deceive people, but to be honest and honest in doing business. It is this idea that brings him success and establishes Zhou Dafu's brand.

In 1950s, Hong Kong There is no regulatory system. Many lawless people take advantage of the plan, and there is no standard for gold. Many people sell fake gold. My father thinks this is not a business, not a permanent solution. So in 1956 he first created the "four nine" thousand feet pure gold high standard, soon got the consumer's approval. Although some of the initial profits have declined, Zhou Dafu's brand has been successfully established in less than half a year.

In 1984, "four nine" gold became the standard application of pure gold in Hongkong gold industry. Jewelry before price They are several times the nominal price, and customers spend a lot of time bargaining. So customer shopping has no sense of security at all, and it also leaves a bad reputation for Hongkong's tourism industry. I think there should be mutual trust between the company and its customers, and bargaining is a waste of time. It is better to do more business than to benefit the company. So at the end of the 1980s, Zhou Dafu set up a first price sales mode. All the goods were clearly priced, and there was not much discount. The first price was unpopular at first, but later the guests found that we had no room to bargain, but it was cheaper than before, and later the guests began to know that Zhou Dafu was more secure in shopping. Up to now, all businesses are paying a price. In the long run, doing business in this way is beneficial.

It is common for business to suffer losses, but why do we suffer from the loss of common sense? Why we should suffer losses? That is, we hope to reduce the opportunity to lose. But we should not be discouraged if we lose money. We should sum up these experiences. Let's not lose money next time. I think this is the most important thing.