Brand 20 Years: Bosideng Colorful Bloom CHIC2012
"The world is beautiful because of you. Bosideng brand 20th anniversary large-scale video Exhibition" is more open. The audience presents a group of visual feast through time and space and creates the future.
"India Yi" -
Bosideng
2012/2013's autumn and winter fashion trend conference was held in Beijing. Bosideng, the only representative of China's cold clothing enterprises for the 16 consecutive year, released the trend to the world.
Some commentators believe that Bosideng's self confidence is a symbol of the evolution of China's garment industry in the past 20 years, from the exhibition products to the fashion of pmission, and then to the development process and the dissemination of corporate culture.
In 2012, CHIC went through 20 spring and Autumn Periods in fashion change, and Bosideng also entered the 20th anniversary of brand creation.
At this year's fair, Bosideng has two exhibition halls in E1 men's wear hall and E3 down house, with a total area of over 1000 square meters. This shows the extraordinary strength and royal style of the industry leader.
Among them, Bosideng Pavilion, located in the E1 men's wear Museum, is especially eye-catching.
The exhibition hall is shaped like a blooming flower. The feather and down fashion in the exhibition hall, men's clothes and women's clothes are graceful, and the window of Pyramid style is very large, showing the industry status that Bosteng can't shake.
"Bosideng brand 20th anniversary large-scale video Exhibition" takes time as the axis, takes the enterprise growth as the main line, adopts the static display board and the LED image combination way, divides into 5 sections, such as "starting a business hard", "showing up the edge", "surging the Shenzhou", "the famous brand strategy", "exceeding the dream" and so on. The panoramic presentation of Bosideng's brilliant course of starting an undertaking, creating brand, creating and creating wealth, and the wonderful moment of Bosideng brand's founding in 20 years.
Gao Dekang, chairman of the National Federation of textile and garment industry and chairman of Bosideng, said that CHIC is the annual event of the whole industry.
Chinese clothing
The best stage for brands to voice the world's fashion industry.
"Over the past 20 years, Bosideng and the Clothing Fair have grown together. We have witnessed the development and progress of China's garment industry, and also witnessed the fashion changes in China's apparel industry.
20th anniversary the image exhibition embodies Bosideng's excellent corporate spirit and brand culture.
Indeed, there are no dancers on the stage of CHIC, and several of them are so dazzling as Bosideng. The predecessor of Bosteng can be traced back to a village sewing group with only 8 sewing machines and 11 farmers in 1976.
In November 1992, Gao Dekang, the founder of the company, successfully registered the trademark of Bosideng and took the first step in taking part in the market competition with his own brand.
Over the years, Bosideng has focused on brand building, fashion design and innovation and technology, constantly improving its brand image and cultural charm, and developing into a multi brand integrated clothing management group, which is mainly composed of down garments. Bosideng down wear has been leading the country for 17 consecutive years, with annual sales exceeding 18 billion yuan and brand value exceeding 20 billion 600 million yuan.
In recent years, we have made great efforts to promote the strategy of four seasons, multi branding and internationalization. We are committed to pform into a world-renowned worldwide integrated garment operator.
Gao Dekang said that achievements belong only to the past. Today we look back on those surging years, only to gain the motivation and courage to continue.
The core of pformation and upgrading of garment industry is to establish an omnibearing innovation system so as to gain value growth and benefit advantages.
These include brand management, fashion creativity, business model and industry chain integration, and so forth. Innovation is everywhere.
He believed that
CHIC
It will lead the whole industry in the layout of the changing situation and enter the higher value chain level.
According to the introduction, bostin is brewing a new strategic layout to participate in the international market competition.
In July 26th, the day before the opening of the London Olympics, Boston European headquarters and four seasons clothing flagship store in the London Street Business District of Oxford, England, will open and operate. It will set a good example for Chinese clothing brands to seize the international market heights.
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