China's First High-End Leader Suit

As the fastest growing country in the world economy, China has six hundred and fifty million of the industrial army and one hundred and fifty million fixed posts, the largest occupation wear place in the world. The annual market demand is around 100 billion, and has an increasing trend of sixty million output value.

Faced with such a huge market opportunity, many garment groups began to compete in China's professional wear market, and the Chinese professional wear market quietly changed.

Standing at the height of career leader, Jody dreams, Italy

It should be said that from the moment she was born, Nudiya used facts to tell her brand positioning, whether in London, Washington, Japan, or Tokyo.

After the western industrial revolution, professional wear came into being along with the mechanized mass production. The rapid development in China was after the reform and opening up.

Therefore, the development of Chinese professional wear has lasted for more than thirty years.

After the reform and opening up, with the rapid development of the national economy and the continuous progress of society, many enterprises have emerged, the development and subdivision of the industry, people have more demand for the clothing of the occupational environment.

At the end of the twentieth Century, business attire began to appear as a separate category in the clothing industry before the public.

However, the current situation of China is that the market of professional wear has long been dominated by the middle and low class garments. With the formation and growth of the consumer market of Chinese professional wear, the demand of high added value occupation clothing is beginning to appear in the market of professional wear, and the market share is gradually increasing.

The competitive advantage of China's professional wear market has gradually shifted to meet the personality needs of high-end consumers.

Nurdis is expanding and extending consumer awareness of professional wear: Leaders' professional wear will become a new category in many clothing categories.

Nudiya will change the Chinese professional dress with a completely new concept.

From the accumulation of industrial civilization

If the western industrial revolution opened the door of history to the birth of professional clothing, China's reform and opening up and rapid development have created tremendous business opportunities for the global outbreak of the career market.

In the face of such a huge market, nduya has set up a professional clothing culture research center, a comprehensive analysis and study of the history of professional clothing culture, in-depth exploration of the history of the development of professional clothing, precise positioning of the first choice of dress for the workplace leader, refining the elite in the workplace, high-end professional clothing, branding.

According to the person in charge of the research center, in 1960s, the western developed countries not only reached a high level in terms of the standard of professional wear, but also made detailed research and Analysis on the cultural attributes of their professional clothes.

"Professional wear comes into being with the emergence of industrial civilization. It has distinct cultural characteristics. Professional clothing is not only a garment worn in a particular place, but also a carrier of corporate culture.

With the development of social civilization, professional clothing should show the status, quality and connotation of professionals. It should reflect unique cultural attributes in modern industrial civilization.

The person in charge said.

Leader temperament, noble quality, humanistic care, taste connotation, corporate brand, cultural symbol...

In nnoya professional clothing culture research center, such exclusive terms appear in every corner, and the design and development of Noda products must be integrated around these core elements.

"Winning the Chinese professional wear market is to win the global market for professional wear, understand and analyze the dress requirements of the professionals, and turn the demand into reality. This is the biggest occupation market in the world -- China told us."

The cultural research center of nduya professional clothing culture displays such a text: industrial civilization has a tremendous impact on human life. The high-speed operation of industrial machinery speeds up the pace of people's life, and the wealth it brings also changes and affects people's aesthetic standards.

In order to adapt to the highly efficient and fast-paced life, people require the clothing to be concise and comfortable. People advocate sports and bodybuilding, requiring that the clothes are full of vitality, natural and healthy beauty, and more importantly, people think that clothes should show their identity, quality, connotation, clothing and culture.

Professionals believe that clothing itself is a witness to the development of human civilization, and professional clothing is closely related to the development of industrial civilization.

Even the luxury brand abroad appears in the image of civilization and culture.

For example, Giorgio Armani, HUGO BOSS, GIVENCHY and GUCCI luxury brands to meet the needs of the upper class business people, occupying the initiative in the world's top business professional wear.

However, the luxury of big suit is not suitable for the low-key attributes of professional clothes.

Especially in modern society, which is not related to taste and luxury, the culture of professional clothing is rooted in the development of industrial civilization.

Experts point out that if we combine the professional wear and make up the achievements of industrial civilization, we should combine modern practice with modern times.

"Nundial professional clothing culture research center" is constantly digesting and reproducing industrial civilization, injecting cultural attributes into clothing, making modern leaders business dress, reflecting the professional role and dress taste of the wearer.

The head of the research center said.

From the heart of the elite

"Jody" belongs to the Italy dream international garments Co., Ltd., the ancient civilization building in Italy, and the works of Renaissance artists will provide a continuous design inspiration and craft elements for the brand.

The fashion week in Milan, which is held in Italy every year, adds a lot of vitality to the fashion elements of the city.

As a leader in business professional wear, Nudiya is not only the precipitate of industrial civilization, but also the provider of modern high-end professional nobility.

Inside the Italy Jody dream company limited, this story is celebrated.

Jody Mons is a cloth merchant in Italy. He has a royal background. He is low-key and industrious. In a hierarchical society at that time, he did not live in aristocracy, but treated everyone equally and humbly in order to provide guests with quality products and services.

Because he knows that, besides the products he needs, the guests expect to get their own honor and glory, and their inner desires are eager to be satisfied in the real society.

Jody Mons is well versed in the needs of the customers, and those who have business contacts with Jody Mons will feel immense glory and satisfaction because of the courtesy of the aristocrats.

Jody Mons used his own business culture to win more markets.

Perhaps such a story can not be verified, but the commercial civilization followed by the Italy cloth merchants is like a beacon, guiding the modern Jody dream company to move forward to continuously satisfy the needs of the guests' inner products.

In fact, clothing is also true.

A good dress not only satisfies the needs of human clothing and warmth, but also puts the wearer's inner world in the silent language to express what he most wants to convey.

Nudiya is to satisfy the aspirations of high-end elite professionals for their glory, their needs for status and social roles, and their value of intangible identities on clothing, which is different from others.

Jody has been conducting a series of surveys on the consumer market regularly, whether it is the development of the field of occupational wear or the scope of the consumer's ability to bear, and the company has a complete data statistics.

The purpose of the survey is to communicate with users in depth. The marketing department will pmit the questionnaire to thousands of channel managers in the company and complete the final communication between products and customers through channels.

We will analyze the information and data obtained from market research and discover the new needs of consumers, thus giving Jody more meaning and use value.

The head of the company's marketing department said.

"Nudiya is the high-end clothing brand, leader, fashion, nobility and glory that has been launched in a number of market research. This is the conclusion of Nudiya's research on the dressing requirements of the workplace.

Industry upgrading appeal

"There are one hundred and fifty million jobs in China, and how many career leaders are eager to get such satisfaction?" the head of the marketing department spoke of the huge potential of high-end professional wear.

Industry experts believe that the branding development of professional wear is an inevitable requirement for product sales.

What needs to be explained is that at present, there are various forms of professional wear, a wide variety of products and diverse consumer needs, which are no longer the narrow concept of simple labor insurance clothing.

Enterprises should pay attention to brand building, and also update the concept of product management.

Because brand is not only a trademark, but also a culture. It is also a responsible attitude towards products.

However, for the Chinese market, women's wear, men's wear, children's wear and so on are well-known brands, but professional clothing has little brand awareness and reputation.

There are two main reasons for this.

On the one hand, the general consumer's cognition of professional clothes stays in the field of work clothes, and when they work, they wear off and go off work, and are more reluctant to "bump into shirts".

On the other hand, the professional clothing enterprises are also in the initial stage of clothing management, aiming at the simple profit, ignoring the cultural carrying function of the business clothes.

"We need to open up a special road, not only to make professional clothes reflect the unique culture of industrial enterprises, but also the first choice of elite in elite enterprises," he said.

Nudiya, director of the brand division, said, "putting on Nudiya's professional clothes is first a symbol of identity and taste. Then it is a career destination. Nu dia has made people work confidently and enhance their sense of responsibility and collective pride."

Analysts believe that Nudiya is trying to break the inherent thinking of professionals, set up a new model of professional wear brand, wearing Nudiya, even a crash shirt, people will appreciate each other, because Nudiya advocated leaders preferred idea, has long satisfied the hearts of the people's noble aspirations.

The creation of Nudiya's brand is the inevitable result of the upgrading of the occupation garment industry. It will also change the blueprint of Chinese professional attire in the trend of Nudiya's "breaking up".

Nudiya's brand culture connotation: originated from western industrial civilization, drawing on the essence of Italy fashion art and the spirit of commercial civilization, guiding noble people's new clothing concept in a calm and low-key manner with noble attitude, insisting on design belief, providing customers with high level of professional clothing and fashion guidelines while constantly excavating and meeting customers' deep consumption needs.

Noble Noble - elegant life passion and enrichment, from inside to outside emanating the workplace leader's aura, noble self-confidence infect everyone around, yearning.

The leader Leader -- the brave person who creates and develops the workplace is always the focus in the team. Nudiya's responsibility and heroic values convey the courage of the workplace to the front of the innovation.

Glory Glory - high quality Noda dress design enhances the spirit of the workplace, like the crown of a jewel, and the radiance of honor gives everyone a sense of self-confidence and dignity, and a sense of honor arises.

Fashion Fashion - get rid of the inherent design thinking of professional clothes, make the job fresh and modern art culture to add more fashion design inspiration for professional wear.

Because work is also a pleasure.