Spring And Summer Fabric Exhibition: Shift To "China Operation"

"Compared to the Shanghai autumn and winter fabric exhibition in the second half of the year, the March spring and summer fabric exhibition in Beijing is the trend of the new year, and it's confidence."

On March 28, 2012 -30, China international textile fabrics and accessories (Chun Xia) exposition will be held in Beijing.

The fabric enterprises from all over the country and around the world once again gathered together to explore and inspire each other.

In the ever-changing market economy environment, the intensity of competition in the fabric industry continues to escalate.

Looking for new breakthroughs in the market

"The market will be more difficult in 2012. The main problems include: the export market is sluggish, the quantity and quality of orders in Europe and America and Japan have declined, the market demand is low, and consumer confidence is not enough.

For cotton related enterprises, the price difference between domestic and foreign cotton is obvious, the competitiveness of products is insufficient, and the rising cost of human resources makes the competitive pressure from neighboring countries increasing.

The black peony Limited by Share Ltd Qin Jianye's description of the market environment this year has been recognized by domestic fabric enterprises.

Shen Jiabing, executive vice president of Jiangsu Zhen Yang Group, believes that 2012 of the overall market environment may be basically the same as 2011, but "the first half of 2012 will not be as good as the first half of 2011, and the second half of 2012 will not be as bad as the second half of 2011".

Since the beginning of this year, the demand for brand fabrics in the US and Europe has declined considerably, and the mentality of international buyers wait-and-see and wait is more prominent.

Garment accessories and accessories have been developing rapidly in recent years. Fujian Shishi Hualian Garment Accessories Co., Ltd. has direct sales in 60 branches throughout the country. In Jiangsu, Zhejiang, Guangdong, Fujian and other garment base areas, the branches are very intensive, and most of the products are distributed to the domestic clothing brands.

Pan Minxiong, manager of Beijing branch, said that the market environment is rather difficult this year, especially in the export environment, and the product mix will be adjusted according to market changes.

Taking Beijing branch, it has been doing more accessories for Down garments and accessories. This year, we will increase the development of outdoor clothing customers, expand the customers' faces, and develop new products in a targeted way, developing from the aspects of technology, material, shape and function.

Hangzhou Xinsheng dyeing and Printing Co., Ltd.

Developing new products around demand

Sun Bin, executive vice president of Sheng Hong fabric company, believes that the fabric innovation is ahead of the garment market for a period of time, and will dominate the direction of the clothing market.

As a fabric supplier, first of all, we must improve the quality of products and create fabrics at the same time.

"The trend of the chemical fiber market in 2012 is a new style of imitation ecological fabrics, such as imitation wool, wool like fabric, imitation silk, imitation linen fabric, Imitation cotton fabric, etc.

Fabrics are very close to ecological fabrics both in sense and feel.

According to Sun Bin, this year, Sheng Hong focuses on the imitation of ecological fabrics. The product mix has changed greatly over the past years.

Suzhou sunI Textile Technology Co., Ltd. has adjusted its product structure for outdoor market demand, and has launched three new products: Anti UV skin fabric series, Imitation cotton quick drying fabric series and no downing down down fabric series, which has made a lot of efforts in the practicability, comfort, abrasion resistance and environmental protection of outdoor clothing.

Suzhou sunI Textile Technology Co., Ltd. Jin Xu said that this year, Sunni products have been selected in many previous series, trying to maintain the technological superiority and market share of selected series products.

"In view of the particularity of the outdoor industry, customers have more and more demanding data indicators such as functionality, comfort and wearability of garments, and the requirements for light weight and portability of products are also gradually improving.

The "DanmaoStretch" of Jiangsu Dan Mao textile Limited by Share Ltd, represented by fashionable woollen fabrics, last year at the Shanghai fabric exhibition, left a deep impression on reporters.

The chairman of the company asks that Dan Mao products must be upgraded constantly, and the design is based on popular elements + function plus new raw materials.

Fu Ke Chang said: "the classical and elegant elastic fabric with flower appearance is on the rise in women's wear.

New ideas such as slight velvet and different functional finishing are the highlights of this season's development. We have a strong innovation team with persistent innovation mechanism throughout the whole system of Dan Mao's innovation.

Direct communication finding demands

"Made in China", "created in China" and "run by China", Chinese fabrics are facing pformation and upgrading as well as other Chinese products.

During the early stage of the exhibition, the reporter deeply felt the pformation from manufacturing to creation, but expanding the market in addition to the excellent products, the use of marketing strategy, marketing channel and marketing means played a vital role.

Some enterprises say that "the biggest pressure of pformation is how to serve well". This is precisely the confusion caused by the pformation from production enterprises to production service enterprises, and this confused fabric enterprise has already realized it and tries to make up for its deficiency.

Sheng Hong fabric company has set up a foreign trade group to communicate with customers on the foreign trade. It provides faster and better service for the customers' request, and takes the form of relative cooperation with the brand in the domestic trade.

SunI worked hard to open up the market channel, in addition to continuing to seek customers' outdoors through word-of-mouth, trade shows, e-commerce, and other professional design institutions and trend information agencies, hoping to get more inspiration and new market opportunities from the front line.

Jin believes that when the market downturn, customer reputation and industry authority recognition is particularly important for enterprises to increase confidence.

In addition to quality products, professional services and rapid response capabilities also raise higher requirements for enterprises, which requires more efforts in brand analysis, products and teams.

Zhen Yang Group's focus this year is to open up the domestic market. For this reason, scientific and technological personnel and marketing personnel have been organized to conduct in-depth research on this year's market and look forward to reaching more customers through the Beijing fabric exhibition, especially the customers in northern China.

Shen Jiabing said that as far as the market is concerned, the innovation channel of fabrics as intermediate products is relatively narrow, and the most direct effect since a long time comes from the direct meeting of production and marketing. Now we need to find more platforms to achieve certain promotional effect.

Dan Mao is also increasing the proportion of domestic sales, using the advantages of its product development, and stimulating domestic demand with new, unusual and special products.

The natural products of wool, linen, silk and cotton are changed from blending to blending, showing different styles of fabrics in the past. Cross line finishing processes, such as flocking, hair raising, printing, coating, coating and wrinkling, are almost routine movements; the combination of worsted yarns and woollen yarns, semi worsted, fancy yarns and so on is even more impressive.

Hangzhou Xinsheng printing and dyeing Co., Ltd. is also working hard to open up the domestic market, and put forward new requirements for product varieties and services. "Enterprises should directly connect with the clothing brand and establish a viable development and marketing mode," Shen Xuefeng said.