CHIC2012: Crossing The Difficult &Nbsp; Dating The Future

CHIC2012: dating the future through difficulties

Take the CHIC ride.

Chen Dapeng said at the media conference that the annual CHIC exhibition is the weathervane of the clothing industry, which indicates the direction of the development of the industry and the development trend of the industry. In the face of the changing international environment this year, CHIC is also changing quietly.

At present, the European sovereign debt crisis continues to escalate, the long-term sovereign credit rating of the United States has been downgraded, and Japan's GDP has also seen negative growth, which has led to a high unemployment rate in developed countries and a decline in private demand. The growth rate of emerging markets and developing countries has also begun to fall. At the same time, commodity prices are at a high level and the global inflationary pressure is still relatively large.

The global economic recovery slowed down in 2012, and downside risks increased.

Facing the complex and changeable international economic environment, the Chinese market has become the most important concern of many international brands.

CHIC2012 overseas exhibition area has attracted more than 400 brands from 20 countries and regions, and they have been ploughing the Chinese market with CHIC as platform.

In the future, the international competition of "doorstep" will be intensified day by day.

And the Preview in CHINA2012 (Korean fashion show), which will take the CHIC ride, will be held in from March 26th to 29th at the China International Exhibition Center in Beijing (New Museum) and the twentieth China International Clothing Fair (CHIC2012).

The "Preview in CHINA2012" organized by the Federation of Korean fiber industry has attracted 166 excellent booths from 76 excellent clothing enterprises in South Korea on the theme of "Unique Korea".

Through the CHIC platform, it will spread the unique creativity and manual technology of Korean garment enterprises to enhance the global competitiveness of Korean culture.

In 2011, "PreviewinCHINA" has brought good results: the "Jolie&Deen" brand has signed more than 50 franchisees, and the "LeQueen" brand is actually in practice.

In 2012, a number of Korean brands that were well developed and ready to enter the international market and the top brands of Korean brands were added to the exhibition.

In addition, the shopping mall "Doota", which is actively developing the global marketing strategy, will also take the brand in the shopping center to form a "common Pavilion".

The 8 independent brands of "Senorita", "Soho" and "Blooming" will be displayed in the center of the recently popular romantic romantic products. Other brands will show their charm in the form of BRAND MULTISHOP.

In addition, in March 27th, the four air show "Preview in CHINA2012Korea Brand Fashion Show" will be held at the air opening Hall of the airport Crowne Plaza Hotel in Beijing. It will cross the international market and bring the audience to Korea.

Jin Dongxiu, vice president of Korean Fiber Industry Association, said that this year's 20 year old CHIC and "Preview in CHINA" were held at the same time, and highly anticipated the exhibitors. We hope that enterprises can make full use of many kinds of publicity and business platform to get the results of exhibiting companies full of satisfaction.

The Hongkong fashion Pavilion, sponsored by the Hongkong Trade Development Council (TDC), will also participate in CHIC in March 2012. It will also host the twentieth China International Conference from 26 to 29 March 2012.

The "Hongkong fashion Pavilion" is located at the W1 exhibition hall of the China International Exhibition Center (New Museum) near the South registry hall, covering an area of 5000 square meters. It has continued to be the largest exhibitor in the overseas exhibition hall in Beijing.

Nearly 60 Hongkong exhibitors will bring their best quality products to the exhibition, including clothing, handbags, leather goods, accessories and shoes. The main brands on display include: HHpresents TATTOO, Dorian Ho, iiJin, Satami, sanam, MORELINE, Vincelle, Coolmax, etc., to show Hongkong's unique fashion indicators and design concepts.

In addition, there is a central exhibition area in the exhibition hall. The award-winning works of the twelfth Hongkong shoe design competition are exhibited. The design concept of each piece is novel and unique, and buyers will be able to see the ingenious design of Hongkong's new designers.

Hongkong Fashion Museum is a procurement platform for people of the apparel industry, representatives of department stores, distributors, retailers and agents.

Product design not only leads the fashion, but also produces well, which fits the needs of the mainland consumers for the taste of life and the trend of fashion.

At the exhibition, buyers can not only learn more about the products of Hongkong, but also find the latest design styles in Hongkong, and explore different modes of cooperation with the Hong Kong businessmen.

The Hongkong Trade Development Council (TDC) has provided business matching services for exhibitors and buyers to help the two sides establish trade and business relations and jointly explore new ways to suit the development of apparel retailing in both places.

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The annual CHIC has become a grand gathering of the garment industry. All kinds of activities are competing with the platform of CHIC. At the same time, the clothing industry is bustling and bustling, so that the industry can feel full in just three or four days.

In March 26, 2012, with the grand opening of the twentieth China International Clothing and accessories fair, "2012 China clothing remittance" will also be launched in the exhibition hall of Beijing International Exhibition Center (new pavilion) and Beijing air Crowne Plaza Hotel.

2012 is the opening year of the "12th Five-Year" plan. It is also a key year for the development of China's garment industry. It has entered a new era of pformation and upgrading. It is facing the problem of how to solve the industry problems left behind in 2011, and how to lead the enterprises to find the right direction to carry out development and innovation, and so on. CHIC is the time to know new things.

Therefore, as the supplement and sublimation of CHIC static exhibition, the responsibility and significance of issuing remittance become more and more important.

The organizers have positioned the Chinese clothing distribution as a series of commercial and publishing activities aimed at Chinese market excellent brand organizations, media buyers and other professional audiences, integrating excellent resources inside and outside the industry, adopting international operation mode, supporting brands to expand the market, expanding brand influence and reputation.

She not only provides high-quality and convenient publishing space for enterprises, but also becomes a new trend of Chinese fashion brands, and promotes the overall development of the industry. It is a good carrier for the perfect combination of fashion and commerce.

In the upcoming "2012 China clothing distribution", the vitality and vitality that will burst through the space and time path will be destined to push the distribution to the peak of 2012 early spring.

From 27 to 28 March, the CHIC2012 China clothing business forum will be held in Beijing China International Exhibition Center (New Museum).

China clothing business forum has been a heavy platform for brainstorming of Chinese clothing dealers over the years.

On the basis of 2011, the 2012 China clothing business forum once again expanded the guest lineup and audience seats from the perspective of convergence between industry and market.

The forum includes three main contents: the annual conference of China apparel distributors and retailers, the China apparel buyer forum, and China's apparel retail industry human capital summit.

The annual conference of China garment distributors and retailers is a grand meeting of the management and management of the elite group of clothing dealers in China. Over the years, it has been a weathervane for domestic apparel dealers to grasp the market terminal changes and future development trend.

During the CHIC2012 China clothing business forum, the Chinese clothing distributors will jointly invite Mr. Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, as the keynote speaker, to release the analysis of the development trend of China's garment industry in 2012. The leaders and guests will put forward the industry measures that are more suitable for the development of China's clothing brand according to the 12th Five-Year plan.

On the 27-28 day of March 2012, along with the twentieth China International Clothing and accessories fair, the CHIC2012 China clothing business forum, the China Fashion Buyer forum and the clothing distributor retailer's annual conference will also be held at the Beijing China International Exhibition Center (New Hall) W201.

The development of China's garment industry is in the period of pition from low value-added manufacturing mode to high added value mode. The introduction of buyer's system in China's clothing industry has already appeared environmental soil, and the establishment and development of buyer's mode in Chinese enterprises has become inevitable.

However, China's garment enterprises are facing a harsh reality in the rapid pformation and development: the international luxury brands are playing a key role in China's first tier cities, and fast fashion brands are expanding rapidly from first tier cities to second tier cities, even in the three tier cities.

The commercial space of China's local brands is under constant pressure.

The key reason lies in the lack of refinement of the management system.

As a popular fashion management mode of international fashion brands, buyer's system has been popular in Europe since fifty years ago, and has developed in Asia and Japan.

In China's garment enterprises, this commodity operation management system has just started for several years.

In the increasingly fierce commercial competition environment, only by constantly enhancing the brand's ability to resist risks and stress, enterprises can remain invincible. The upgrading of the buying and selling system and the fine management system of Chinese garment enterprises is a long way to go.

In the face of the potential market and the challenges from many international brands, if China's garment enterprises do not strive to upgrade their merchandising system, where will the future be?

At the same time, CO sponsored by the China clothing association, the China clothing distribution retailers Joint Conference Secretariat and the Sheng Gao Consulting Group, the 2012 China clothing retail industry human capital summit forum will be held in March 27, 2012 during the CHIC2012, jointly organized by "manager" magazine, Sheng Gao Consulting Group's textile and garment department and "Sheng Dao" magazine.

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Historical experience tells us that it is not so simple to change from quantitative change to qualitative change. The pformation and upgrading of enterprises is not an overnight effort.

Playing chess and playing chess, good people seeking potential, bad people seeking sons, eager to succeed, will lose the general trend.

In 2012, China's clothing brand has gone through twenty years of gold development.

Standing in the new historical juncture, the Chinese garment enterprises growing up under the rapid growth of the customary economy have an urgent need to recognize the direction of the past brand development in the stage of slow international economic growth, changes in consumption mentality and consumption structure, and changes in the international industrial structure.

The whole industry urgently needs to settle down, return to the essence of the brand to explore the direction problems, and re-examine the four in one brand value system of "quality, innovation, rapid response and social responsibility".

Of course, on the road of pformation and upgrading, we need not only a large number of enterprises with strategic vision, modern management level, implementation of pnational resource allocation, efforts to promote brand building and pformation of traditional industries with advanced technology.

Similarly, a large number of small and medium-sized enterprises with strong R & D capability and high production efficiency are needed.

It not only needs national brand, but also needs regional brand, needs access brand and manufacturer brand.

Therefore, on the CHIC2012, we can not only see mature market brands, but also see regional brands that can achieve good results in specific areas, see the processing brand of ODM, and see the channel brand.

Such as the Sichuan Pavilion and the tea hill exhibition group, their arrival is more of a learning, communication and finding their own services.

They are both the main body of industrial development, and one of the key elements to support the steady and sustainable development of China's garment industry. However, in order to truly achieve industrial pformation and upgrading and complete the "amazing leap", China's garment industry needs to accumulate more energy and restructure its core competitiveness.

In fact, at every key node in the development of China's garment industry, CHIC always comes out at the first time to sort out the thread and guide the industry.

In 1993, CHIC established the concept of "guiding the progress of China's garment industry and promoting the development of China's clothing brand". By holding the international high fashion show, domestic enterprises realized the charm of fashion and brand. In 1997, CHIC formally put forward the "three projects" (famous teachers, famous brands and famous enterprises), and established the direction for the development of China's clothing brand strategy. The concept of brand creation began to go deep into enterprises. In 2003, CHIC led the brand to subdivide and focused on cultural shaping. In 2008, CHIC held high the banner of "innovation" and guided the development of brand personalization; in 2010, CHIC led the brand to realize cross-border cooperation.

In 2012, CHIC will continue to uphold its mission and responsibilities, leading the Chinese clothing brand to face difficulties directly, calm down, build confidence, and grasp the future direction of development of the brand in a pragmatic and rational manner.

Help enterprises find a path suitable for their own development and achieve cost competition to value competition.

CHIC organizers have set the theme of the exhibition as "crossing" this year.

The introduction of the theme of "CHIC crossing" conveys CHIC's leading and breakthroughs in the future development of China's garment industry and brand.

Crossing is a process and a path. It is a power accumulation and a power release. It moves from one era to another. It changes not only others but itself, and it can reach the future.

Of course, the process of "crossing" is arduous and long. It needs a strong driving force.

In 2012, the CHIC organizer will focus on the exhibition platform and save energy for enterprises.

The "China clothing brand annual award" takes into consideration brand strength from the brand market status, brand development potential and development prospects, and makes a comprehensive "physical examination" for enterprises. "China clothing forum" invites experts, scholars and entrepreneurs at home and abroad to discuss in depth the essence of thinking and value about fashion, brand and market, to locate the Chinese coordinates in the world fashion pattern, to find the direction of growth and world value of Chinese clothing, and to explore the endogenous driving force of clothing brand's "crossing". At the same time, with the increasing popularity and influence of CHIC, a large number of international brands and international design institutions and service organizations are actively involved. They not only bring the overseas garment industry landscape, but also bring advanced technology and ideas. CHIC will integrate the relevant resources of the industry chain needed by brand development to provide high quality "equipment" for enterprises to "cross".

These provide a good platform and opportunity for domestic brands to integrate international resources, implement the strategy of internationalization and globalization and "cross" borders.

2012 is the key year for the implementation of the 12th Five-Year plan. It is also a landmark watershed for the development of China's garment industry. The industry has entered a new era of pformation and upgrading.

However, there are many bottlenecks in the process of industry upgrading, which is bound to have more confusion on the CHIC2012, more mysteries to be solved, more resources to be integrated, more thoughts to be collided, more changes to take place, more strategies to be implemented, more dreams to be realized, and more bottlenecks to be "crossed".