London Olympic Games "War" Starts, Our Sports Shoes Enterprises Need To Be Cautious.

Olympic "war" started

The business opportunity of the 2008 Beijing Olympic Games has become the past, three years later, once thrived in the spring of the Olympic Games.

Indeed, the London Olympic Games are approaching each day. The major sports brand enterprises all want to make full use of the Olympic business opportunities to further expand their sales performance. The major international players have been well prepared, and domestic sporting goods enterprises are also preparing for the rainy day. Everyone is showing great interest in this coming big cake, hoping to get a share from it.

Therefore, the Olympic war has quietly started.

Preparing for the London Olympic Games is now the major sports brand.

It is reported that Lining has successfully grabbed the sponsorship of the five Olympic teams in gymnastics, diving, table tennis, shooting, badminton and so on.

Besides Lining, other sports brand enterprises are also unwilling to lag behind.

Anta, a famous brand in China, has long been planning for London Olympic Games.

In July 26, 2011, the countdown to the London Olympic Games was 1st anniversary. The Anta Sports Products Limited presented a grand tribute to the Chinese athletes at the Anta flagship store in Beijing -- Anta's reprinted plum blossom award dress.

It is understood that the signing of the Chinese Olympic delegation and the sponsorship of the 4 year 600 million yuan price, as the strategic cooperation partner of the Chinese Olympic Committee from 2009 to 2012, Anta will participate in the Olympic Games in China in addition to providing the award equipment for 10 International Olympic events for the Chinese sports delegation.

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At the same time, other sports brand enterprises in China are also unable to bear the opportunity to find relative differentiation. After all, the Olympic year is a good opportunity for enterprises to display their talents, a major marketing event, and the key to success of many enterprises.

With London Olympic Games, we need to be cautious.

Beijing Olympic Games can mobilize the biggest consumer enthusiasm of Chinese consumers and stimulate sales of sporting goods. What about London Olympic Games?

According to reports, after the Beijing Olympic Games in 2008, Lining, Anta, XTEP and China's business income increased significantly, when XTEP's earnings surged by 174.3% over the same period last year. In the first half of 2009, the highest turnover in the 4 companies was 33.5% in the first half of the year, and the highest turnover in the 4 companies was 22.6% in the first half of 2010.

We have to admit that the Beijing Olympics really "red" the red business.

But this year, the Olympic Games may not become the lifesaving straw of the major sports brands.

The domestic market is not different from overseas markets, consumer groups, marketing methods and so on. The market is very limited.

Take Lining as an example, its semi annual report in 2011 showed that the sales revenue of Lining brand in the international market was only 1.7%.

After all, the 2008 Olympic Games is our home. London is away from home. There is no advantage in home court. On the one hand, the London Olympics can stimulate the development of domestic sports brand enterprises and expand overseas markets. On the other hand, since the 2008 Beijing Olympic Games, domestic enterprises have been in a state of rapid development. So far, the "old version" has been used almost. This year's Olympic Games is also a good opportunity for the development of the two or three line brand. No one will give up such advantageous resources. Therefore, a large number of enterprises will compete for the market this year.

At present, sports brands, which are far ahead, are at risk.

In 2012, it can be said that domestic sports brand enterprises have the chance to turn over, otherwise, if they are not well used, they may be eliminated.

Therefore, the Olympic year will have a new adjustment to the whole industry pattern.