Avant-Garde: Street Tide Brand Vans

I believe many people will think of the trend brand VANS when we mention skateboards.

VANS was born in 1966 in the United States, a world full of young people.

VANS, a classic poster, was born in 1966 in the United States, a world full of young people.

The creation of Paul Van Doren of VANS and his three partners, Jim Van Doren, Serge D 1, Elia and Gordy were at that time, because they were unwilling to be profiteering by retailers when they resell their products, so as to facilitate the sale of their products by the first specialized shop in California.

Extended reading: the famous American sports brand VANS was founded in 1966. Every shoe has unique personality. It is the most popular casual shoes for young people in New York, Japan and Hongkong, and fashionable casual shoes.

VANS is no less than ADIDAS and NIKE. It is the best choice for hot and popular products.

Vans has been making a lot of effort to make this change all the time.

The company started in a shoe store on a small street in Anaheim, California, in 1966.

The shoes were originally designed for blue and heavy sole, but they are very popular for skateboards and surfer enthusiasts because of their low price and very suitable for wearing on the beach.

Skateboarding was first launched by a group of street boys in the late Nixon era. Now, many skateboards are popular among teenagers in the United States and around the world.

In 1976, Vans began to design various skateboard shoes for roller skaters, and soon became popular in Southern California. These shoes made of blue and red tones became street fashion.

With the release of a movie called "Fast Times at Ridgemont High", Jeff Spicoli, a famous surfer, pushed the Vans craze to the whole country.

The most interesting part is the joint Slip-On of Marc Jacobs and Vans Slip-On. The most interesting thing is that the Slip-On is painted like SK8, which is very interesting, and the other is using the popular wave dots as an element.

The most interesting part is the joint Slip-On of Marc Jacobs and Vans Slip-On. The most interesting thing is that the Slip-On is painted like SK8, which is very interesting, and the other is using the popular wave dots as an element.

In 80s, Vans went through a detour. The company's policymakers were very enthusiastic and began designing and manufacturing all kinds of sports shoes, including football, baseball, basketball, wrestling, boxing and even parachuting.

But soon, Vans paid a price for it, because every series of sports shoes needed different production lines, and Vans set factories in the United States instead of Asia with low human cost. Vans's series of expansion failed.

In 1988, Vans was bought by McCown DeLeeuw, an investment company. With strong financial support, Vans reappeared brilliantly and was listed on NASDAQ.

Today, Vans has more than 60 styles of shoes and has opened more than 190 stores in the United States.

In the mid 1990s, the change of roller skates began.

Although Vans is still the industry's "boss", some new companies, such as Quiksilver and DC shoes, have established their reputation by supporting amateur roller skating, surfing and skiing competitions. At the same time, as a unwritten agreement with consumers, the brand guarantee that these annual sales rarely reach 100 million dollars will not deviate from the non mainstream commitments.