2012 China Fashion Forum To Build China'S Clothing Brand Under The Global Pattern

2012 the China Fashion Forum will be held on 27-29 March in Beijing China Grand Hotel. The theme of this forum is to build a Chinese clothing brand under the world pattern.

The purpose of this forum is to analyze the changes that are taking place in the global economy, culture and fashion. (these changes shake the foundation of the old order), and discuss the coordinates, roles and values of Chinese clothing under the new world fashion order.

World fashion master Yamamoto Teruji, Anya Hindmarch from England, international fashion master and expert from Peter, McGuigan and other international fashion experts from the United Kingdom; Yu Dan, Hong Huang, Huang Yongsong, Chen Shihong and other famous scholars and scholars from various cultural and creative fields; the famous designers from the building, the founder of new media marketing platform, the famous marketing experts, brand strategy experts and economists at home and abroad, the experts and scholars and fashion celebrities in various related fields, including the founders of many famous fashion media, and together with Chinese excellent clothing enterprises, fashion designers and insiders, to launch the annual fashion peak feast.

Eastern culture has a long history, and Western fashion has been brilliant for hundreds of years. It seems that it has provided endless inspiration, thought, creativity and connotation for the cultural and creative industries that grow up in China.

The 30 year history of China's garment industry is also an epic process of East West culture playing, blending, absorbing, learning and accommodating. During this period, Chinese costumes have experienced the embryonic stage of being unreachable and envious, because they are at a daunting stage of exploration because of their lack of boundaries; the advancing period due to shortening the gap and the critical stage of their understanding; the radical period of cultural excitement.

Then, in 2012, what period were we in?

Building China's clothing brand under the world pattern

2012 China clothing forum sidelights

Today, if anyone thinks that our clothing industry has no low cultural threshold, it is a very wrong old idea. Clothing people have already taken the lead in Chinese cultural and creative industries in terms of cultural understanding, intellectual curiosity and speculative awareness.

First of all, the awakening of brand culture construction in Chinese clothing enterprises took the lead in having a strong recognition degree more than 10 years ago, and has been implemented. That is to say, the Chinese clothing entrepreneurs group has become the cultural practitioner of the Chinese cultural and creative industries. It is worth mentioning that many of these entrepreneurs' own cultural knowledge and accomplishment are accumulated in the process of entrepreneurship along with the growth of the brand.

Subsequently, Chinese fashion designers have also become the promoters of Oriental cultural trends. From the point of early understanding of the blending of eastern and Western cultures and fashions, they are now striving to present contemporary life aesthetics, holding high the banner of protecting traditional crafts and reducing waste of resources, and design creators are doing their ideological and action efforts.

Then, is it possible to say that China's clothing industry has already had enough cultural details and creative thoughts in the current world structure, and has already been able to display its own skills and make it widely recognized in the world fashion?

Obviously, the answer is to be determined.

From the "low culture" industry with low threshold to the rich cultural creative industries, the speed and distance of the garment industry over the past thirty years has surpassed the evolution history of fashion culture nurtured by the West in the past century.

Chinese clothing people did have a good cultural background and creative trend in this period. From entrepreneurs to creators, from individual brands to industrial clusters, the strength of culture almost penetrated the whole industry in this era.

But the ripple effect produced by the rapid development has also remained in the 2012 and the following years, waiting for the costume designer to explore the answer: we once tried to absorb cultural nutrition desperately; we desperately learned a lot of knowledge; desperately sought inspiration and creativity; desperately completed the integration of eastern and Western cultures in theory; when we were already full of knowledge, why could our brand still be hovering around the world fashion threshold when we talked about culture, fashion, history and aesthetics? Why can our designers still not be able to integrate into the mainstream stage of world fashion?

The integration and balance of eastern and Western cultures, the protection and utilization of material and environment, the inheritance and combination of traditional technology and modern fashion are important topics for Contemporary Chinese clothing entrepreneurs and designers to explore with their whole life.

All these are exploring the major issues to be solved. In a word, it is "the relationship between clothing and people". People draw inspiration from nature and turn clothes into the main body of fashion culture. The clothes people create eventually return to human beings, integrate into nature and return to the essence.

This is the cycle of clothing, man and nature.

In 2012, a problem must be addressed in the Chinese clothing industry: when we have rich knowledge and cultural thoughts in our mind, how should we go next? Should we turn back to consider the nature of clothing, what is the purpose of development, what is the relationship between people and clothing, and where is the Chinese Costume itself?

2012 the China clothing forum analyzes the deep self status and the future development direction of Chinese clothing brands from several aspects. From the origin of aesthetics, the root of design and the order and current situation of brand consumption, it returns to the essence of the original clothing and the essence of development, so as to advocate the integration of brand points and start the self.

One of the topics: where is the design going?

I have to admit that at the same time, when the international show is keen to show Oriental style, it is difficult for Chinese designers to get involved in the international arena.

However, our neighbouring Japan has produced many world-renowned designers: Yamamoto Teruji, Wakubo Rei and Lssey Miyake, who are well known in the world.

His works are respected not only by the world, but also by national characteristics.

We are thinking not only that East China, however, has no such heavyweight master in the world, but will also think about how Japanese designers have brought the eastern culture to the world and won the same recognition.

Good designers need the ability to nourish themselves from a variety of civilizations.

The global village created by modern information technology has made this kind of interaction across the region and history become the best help for the development of the design itself.

Extensive and profound oriental civilization is showing its unique charm of Zen and its consolation meaning different from western realism aesthetics.

The design of this travel across time and space seems to be entering the Oriental style area.

The combination of Chinese and Western culture and ancient and modern integration has become a new inspiration for design development.

However, for local designers, this does not mean complete good.

Because it is far from enough to have the advantage of "close proximity", you have to take the unified pport system -- the global fashion context.

That is to say, no matter what kind of cultural landscape and historical gene, we must get the recognition of international fashion through the pformation of universal design language.

If we want to be recognized by international fashion, Chinese design will first learn and respect the existing rules of the game.

It can not be denied that the systematic development and utilization of cultural elements designed by the West for years has a stronger control over the sense of gravity and the spirit of crossing the region.

Without the formation of its own methodology system, Chinese design divorced from the global context is easy to fall into the simple abuse of some kind of Chinese elements, lack of systematic and deep cultural value development, and lack of panoramic presentation based on a characteristic culture, which is regarded as "showing off the concept of lack of creativity".

Where to design? Not only designers, but also the focus of brand thinking.

What is the future of Chinese costume design? What kind of unique cognition and brand should be built? Where can new creative inspiration be found? How can we express modern values with traditional elements? How can we express Chinese Philosophy in a world language? In the final analysis, the conflict between tradition and modernity, East and West lies in the difference between the internal order of culture.

As a brand and designer, how to eliminate and integrate cultural conflicts between new and old, East and West?

2012, the focus of the China clothing forum is shared: in the future, a truly powerful Chinese design should be based on the traditional and modern aesthetics, the integration of eastern and Western trends of thought, and the understanding and interpretation of Chinese cultural heritage. It is not the symbolic details that appear on the product, but the Chinese culture that uses the world's language books, and it can and is recognized and pursued by the world as a philosophy of life in the East.

Otherwise, Chinese design is not only difficult to compete in the international fashion system, but also more severe and cruel. It may lose the right to interpret the local culture.

Topic two: fermentation aesthetics productivity

Any great master or great brand we know has finally shown its unremitting pursuit and flexibility in a higher aesthetic level.

Therefore, we can see that the original research not only created a Muji which is full of life and art, and crossed the direction of space and plane to practice the overall design; Jobs always regarded himself as an artist, and encouraged his design team to become an artist. He would lead his design team to visit all kinds of art related exhibitions including glass products, which finally made apple realize the magnificent turn from the manufacturer of electronic products to the guide of consumer culture.

Beauty is the power that moves the mind through the direct feeling of the body. It is nurtured in every aspect of life.

Architecture, music, film, literature...

We need to think about how to confirm the aesthetic gene of clothing brand and pform it into productivity and create brand value through the aesthetic taste of consumers.

It is not difficult to stack up the elements of beauty, but it is difficult to integrate all the beauty into a harmonious and wonderful artistic atmosphere, which is separated from the exclusiveness in the same space.

From this point of view, brand building is a great humanistic spirit project that constantly pforms aesthetic genes into productive forces.

It is concerned not only with the variety of art forms, but also with the contemporary aesthetic order which is interlaced by time and space and social life, because the latter is the enzyme that finds the most suitable aesthetic expression and completes the fermentation of aesthetic productivity.

It is not only related to the field of product design, but also involves brand DNA, which is composed of all elements such as corporate culture, brand marketing, organization and management, because even a small switch on the wall is the embodiment of brand aesthetic taste and taste.

It is not the "fetch ism" of the request, but the realization and precipitation after putting all of oneself into it.

Because only through clothing, culture, life and art can the brand build a new platform for cultural and artistic communication, can the creative force be further explored in the field of contemporary art and humanistic thinking in the way of continuous development, so that the ultimate pursuit of beauty can become an endogenous driving force through the brand.

Andy Hertzfeeld, the first member of the Mac team, might be a note: "our goal is never to beat our competitors or make a profit, but to make the best products, even better than the best."

2012 China clothing forum focuses on sharing: aesthetics is nurtured in life, and the mind is directly touched by the body.

We may not be artists, but we must be savours of taste connoisseurs.

Whether architecture, music, film, literature...

They all present different aesthetic tendencies.

Even the most serious politics presents the confrontation of the aesthetic ideas of all classes.

A good clothing brand must have the aesthetic power to create people's hearts.

Aesthetics is not a superficial decoration, but a deep connection with people, so that the real value can be passed to the customers.

We need to think about how to confirm the aesthetic gene of clothing brand and pform it into productivity and create brand value through the aesthetic taste of consumers.

Three of topics: orderly consumption, brand logic

In 2012, the growth and prosperity of the new sales platform of the consumer market is still continuing. The traditional consumer market and e-commerce, such as Internet, TV and so on, will still be hard to deal with. The new media marketing will continue to produce new and unusual fashions to meet the post-90s or even 00 fashion designers. LBS, O2O, SoLoMo and other new media marketing methods that have never been heard by older people will gradually enter the consumer market that is struggling to win.

However, the consumer platform does not mean that consumers will not hesitate to keep buying. The excessive consumer market in the past few years has brought many business opportunities to the brand. However, with the impact of the international financial crisis and consumers' change in consumption concept and consciousness, and with the endless consumption patterns and the aesthetic fatigue brought by the platform, many experts predict that 2012 will be a year when consumer sentiment has dropped. Some experts even shouted that "the next ten years will be the era of consumer collapse."

In fact, this is not alarmist, "the consumer group", "anti consumer group" and "resist excessive consumption group" and other nouns have been in the 85 after 90 after the frequent appearance of micro-blog.

Especially in the clothing market's consumption concept, some outsiders have pointed out: at present, if women in big cities such as Kita Kamihiro stop spending on clothing, the clothes in their homes are enough to wear for 30 years.

This view is obviously exaggerated, but if it is shortened to 35 years, it will not be a problem.

But if it really becomes a reality, let alone 35 years, the fashion consumer market will stagnate for 35 days, and it will also kill a number of clothing brands.

Even in the case of new media marketing, the biggest problem is the improvement of a series of laws and regulations supporting the new media, the improvement of the rules of the sales platform, and the improvement of the rules for the healthy competition between the brands on the same sales platform, which are lagging behind the speed of the innovation of the new media platform.

Without the corresponding rules, all the new forms are also difficult to Cheng Fangyuan.

Another phenomenon that seriously affects consumption is naturally the price most commonly valued by the people.

The market hidden danger of Chinese clothing brands is also the breeding of "tired of consumption" caused by disorderly price factors.

Raising prices or discounting wildly is a disorderly behavior that has caused harm to the market. But the brand is also very aggrieved. Facing the increasingly high cost investment, facing the reality that China has entered the "high cost era", either raising the price and maintaining the face, or wasting small profits or lots of stock, which is the fundamental reason that many brands are unable to extricate themselves from the whirlpool of rising prices and discounts.

Therefore, clothing brands in this era should prevent consumers from slack or even attack during the crash period. Even if that period does not really come, brand and market suppliers and new media developers must have such awareness.

In other words, for consumers, buying clothes in a few months can still be bright, but if the existing consumer groups of each brand are missing, all losses and bitter fruits can only be swallowed by the brand itself.

In such an era, every brand operator should rely on what to maintain their own consumer groups. What is the basis for ensuring the normal operation of the market? Improving their core competitiveness is no longer a slogan. Every business operator and employee must find a good foothold for their core value. They must abide by the rules of the game in order to maintain the healthy operation of the market. Strictly speaking, this is not only a professional issue of business operation and brand management, but also a social responsibility of every practitioner.

This forum will explore in depth from the three major sections: "consumption order and brand logic", "brand building in high cost era" and "e-commerce and new media marketing", because the brand's life will always be maintained in the terminal market, and other problems in brand development will also have problems, and there may be opportunities for correction or improvement, and once the consumer market tends to collapse, it will be all too late.

In addition to the above discussion on the most important topics at this stage, the topic of capital operation is also included in the forum for the first time.

People who know finance know that capital operation is like a double-edged sword, which can help brands achieve internal and external resources integration, accumulate funds quickly, and also kill a group of enterprises. This is a "series" which is often staged in the capital market.

At this time, we should calm down the entrepreneurs in order to let more entrepreneurs who want to appear on the market play a cool role to think clearly: what is the purpose and mentality of the investors who want to go on the market, what is their mentality? What are the expected effects? What are the strategic topics in the capital market, what kind of capital operation strategy the enterprises should have and so on? And the costumes and financial experts jointly analyze such as: how to strategically find financing channels? How to establish a capital risk control system? As a commercial force to guide change, where is the way out for small and medium-sized enterprises? With the power of capital, the integration of internal and external resources of enterprises, and so on, the technical problems of practical operation and "fission" to promote "fusion" are the strategic subjects that Chinese clothing brands must consider in the context of globalization. In 2011, it was almost a crazy year for the listing of Chinese fashion brands. It was also the year when the listed companies encountered the most problems. As the most authoritative and ideological professional forum in the domestic fashion industry, the Chinese service forum is responsible.

The "brand story night" continues the spirit of the 2011 China Service Forum. More fashion enterprises entrepreneurs will tell their own vivid brand stories, interpret the alluring ways of different brand genes, and depict the distinctive styles and the finishing work of different brands.

To continue the wonderful Feast, and the extraordinary fashion figures award ceremony, in the early spring of March, the beautiful season, for the last year in the field of cultural and creative contributions to the outstanding people to send blessings and encouragement.

For four years, the extraordinary fashion personage awards ceremony has already taken the costume circle, becoming one of the most famous awards in the field of culture and creativity.

To build a Chinese clothing brand under the world pattern, simply speaking, the Chinese clothing people should have the full world development view and the internationalization consciousness, the creativity and the creativity to create the brand, but the real implementation can not be too ambitious. From the "brain" to the "hand" process, we must do it step by step and try and implement it bit by bit.

In such an age, in such a world pattern, if the costumes continue to ignore the importance of "operation", even if "the whole world" is in the mind, it is also something else.

If the economy is bound to become a shackle of the development of the industry, then it is really the sorrow of the industry and the loss of the world.