Baiyun World Leather Trade Center Invested 20 Billion To Build Industrial Parks

In view of the fact that Guangzhou has many commodity distribution centers and counterfeit and shoddy goods, in February this year, the provincial Party committee and the municipal Party committee and municipal government started the special action of "three dozen and two construction". In a month or so, Guangdong cracked 1696 cases of suspected illegal market manipulation, counterfeiting and selling, commercial bribery, and other illegal cases. Cracking down on counterfeiting and selling fake goods and supporting the development of independent brands have achieved tangible results. Reporters learned that there are already professional wholesale market put forward self built industrial park incubation independent brand initiatives. Recently, Baiyun world leather trade center proposed to invest 2 billion yuan to build Leather Industrial Park, and proposed to jump out of a single "property management" circle, positioning itself as leather leather industry comprehensive service operator and professional. market Brand operators' "double carriers" Marketing Strategy. Some experts point out that the development of specialized wholesale market has not been simply understood as a commodity trading place so far. It also carries new functions such as image display, information spanmission, capital circulation and so on, and it should be integrated into the whole industrial chain.

Turn into a "double operator" role

Last weekend, Baiyun world leather trade center (hereinafter referred to as Baiyun world) the second "brand culture week" was held in Sanyuanli leather business district of Guangzhou. The more than 10 new products exhibition of its own brand of leather goods has revealed the appeal of brand spanformation under the fashionable spotlight.

"In the first 10 years, we have completed the construction of the market platform, and we need to spend 10 years to penetrate into the leather and leather industry chain." Hu Guangqian, chairman of Baiyun world, said that in recent years, cracking down on counterfeit and shoddy products has achieved tangible results, but it is still not satisfactory. In this round of upgrading, Baiyun world will be integrated into the entire leather industry, positioning itself in the role of "double operators", that is, the comprehensive service operator of leather goods industry and the brand operator of the professional market.

Hu Guangqian explained that the Baiyun world will be upgraded from a single trading platform to an integrated platform for information exchange, creative design, international spanactions, new product launches and brand collections. Popular The trend is to understand consumer demand and even financial services in the lower reaches.

Invest 20 billion to build industrial parks

In order to achieve the goal of the comprehensive service provider for leather goods industry, Baiyun world plans to expand in two directions: first, to build "Baiyun world leather industrial park"; two, to dredge the terminal of leather goods industry chain. retail Market.

"We plan to invest 2 billion, build a 1 million 500 thousand square meter, the first phase can accommodate 200 to 300 independent brands of leather industrial park." Hu Guangqian said that the location of the industrial park will be set up in the Guangzhou one hour living circle, and now Qingyuan Qingxian County and other places will be initially set up. Based on the Sanyuanli leather goods business circle, the industrial chain of leather products design and exhibition, trade and office, logistics and warehousing, catering and entertainment, and personnel training has been built. The interactive relationship between leather manufacturing industry and circulation industry has been fully utilized. The clothing brand has been nurtured by the resource agglomeration of the park to enhance the efficiency and scale effect of leather industry in Guangzhou. It is reported that Baiyun world has more than 1000 brands, of which its own brand is close to 60%.

"Online + offline" combination

In view of the fact that no professional market has been successful in e-commerce, Hu Guangqian pointed out that Baiyun world trade network had its own idea at the beginning of its establishment, that is, online shop and offline shop combined with marketing mode. The main purpose of "shop + entity store" is to relieve local customers' concerns, enhance on-site service experience, and facilitate local customers' logistics and distribution. Hu Guangqian said that when customers had the intention of ordering on the Internet, they went to the store to discuss and see the samples, and the brands had shops in the leather city, which had their own stores. Compared with the pure online store, they had an advantage and had more protection for their after-sale services.