NOVOMANIA2012 Shanghai International Brand Clothing Exhibition Ended Successfully

NOVOMANIA2012, the top city fashion brand apparel trade fair, was successfully concluded at Expo March 9th in Shanghai.

This exhibition will last for three days. The major international brands will be displayed with creative limitless booth, colorful fashion show, sparking commercial real estate forum, and active participation of professionals. This young dress exhibition, which is only third, will be a new force in many Chinese exhibitions.

150 select brands from Europe, the United States and Asia have attracted nearly 13000 fashion professionals from mainland China, Japan, Korea, Thailand, Philippines, Singapore, Hongkong and Taiwan.

The major brands are gathered together, Superdry, EVISU, Desigual, Replay, American Vintage, Custo Barcelona, DKNY Jeans, Liebeskind, DKNY, and so on.

NOVOMANIA general manager Guilherme Faria said: "the purpose of NOVOMANIA is to build a pparent fashion trading platform for the Chinese market, so that those exhibitors will have a better understanding of the Chinese market and get timely access to them.

As the third time to participate in the NOVOMANIA exhibition, Wu Jiawei, a young brand manager Nixon who grew up with NOVOMANIA, thinks that this year's stadium design and regional planning have made a great breakthrough compared with last year.

The exhibition is divided into five categories: cowboy frenzy, popular fashion, shoe accessories, street movement and modern clothing.

The booth of the major brands is also full of features and creativity.

AVIREX's spaceship deck is built; as soon as it enters the "New York campus" of DKNY, its youthful breath is coming; in the UMM booth, the character DJ hits the disc, ignites the hot atmosphere with the changing lights, and enters the VESPA exhibition area.

The most popular popularity is, of course, the "Fashion House" in the middle of the exhibition area, including Tom Tailor, which originated from Hamburg in Germany. It is known as the Spanish brand Mango, followed by the Italy brand OVS of the young fashion pulse, the professional jeans brand Able Jeans with the core of simplicity, comfort and nature. The six brands showing the extreme feminine style Custo Barcelona and the Cambridge strong British wind are offering their latest trends.

Among them, CUSTO BARCELONA and SUPREMEBEING are both the first show in China and the first show in China: Custo Barcelona 2012 autumn and winter series are dominated by knitted skirts, exquisite tailoring and modern rock and roll features. They combine all kinds of fabrics, colors and patterns together to interpret the unique style of women's dress with only two creative features. The inspiration of Supremebeng 2012 autumn and winter series comes from two opposite themes of "self contradiction" and "environmental integration".

NOVOMANIA general manager Guilherme Faria said: China's clothing retail industry is developing opportunities for cooperation between brands and real estate.

Therefore, NOVOMANIA not only represents a trend event, but also is the best platform for business opportunities to converge.

At this exhibition, NOVOMANIA has organized and invited a series of business forums including Ruian real estate, Huarun real estate, Si Er business management consulting (Shanghai) Co., Ltd., DKL Liang Jianwei international / Liang Jian Wei architectural design, K11 Investment Limited, Pearl River real estate and so on to organize a series of business forums at the commercial real estate center.

The developers' deep analysis of China's commercial real estate market will enable exhibitors and retail visitors to grasp the development trend of the industry for the first time, and further understand the latest developments in the Chinese market and international market. The precious opportunity of face-to-face communication has made it easier and more effective for the exhibitors, real estate developers and visitors to cooperate and develop together.

First Pacific Davies Property Consultants (Shanghai) Co., Ltd. head of research department James MacDonald presided over the "retail market in China" and Chen Jianhao, general manager of K11 Investment Limited, "what is the success factor of shopping centers", and the scene is very intense.

The positive interaction between brands and developers is exactly what NOVOMANIA looks forward to.

Zhang Zhenyu, the leasing manager of Huarun real estate department, said: "this year's NOVOMANIA we see more updated fashion trends. We've been doing business for a long time, but we haven't seen many brands before. This is the first time to get value."

Many international exhibitors have shared their participation in the exhibition.

"Participating in this exhibition will bring us an invaluable effect.

Not only the quality of visitors is high, but also through this exhibition, we have developed many potential customers and partners. "

Exhibitors Lee Cooper's Bob Taylor also gave a fairly high evaluation of the NOVOMANIA.

Mango Asia Pacific CEO David Sancho said: "last week was just the tenth year when MANGO entered China. Now we have 79 stores in China. Our goal is to cover 100 cities across the country. The goal of NOVOMANIA2012 this year is to tap and develop two or three line city market resources."

Surper Dry (UK), general manager of international business development, Greg Roberts, is very optimistic about China's huge potential market. I hope more Chinese young people will like the brand of Surper Dry.

ITOCHU Itochu (Japan), director of marketing, three Zhuge people, is unable to conceal the profits that this exhibition brings to them.

Tom Tailor chief retail Commissioner Dr. Marc Schumacher emphasized that NOVOMANIA provides them with an excellent opportunity to facilitate their entry into the Chinese market while developing new trends with different fashion brands.

As Federico Trevisam, President of the Asia Pacific region of Replay, Italy (NOVOMANIA), said for the first time, "this will never be the last exhibition of Replay."

For more international trend brands, NOVOMANIA will create a platform for them to open for a long time.

Next June, let's get together again at NOVOMANIA.