Chinese Clothing Industry Oscar &Nbsp; A Ningbo Enterprise Won The "Value Award".

Act as Zhejiang Corporate representative, CEO, Ningbo's Limited by Share Ltd is obviously lucky, but this luck comes from strength.

That night, we announced nine awards, namely, style, innovation, potential, quality, planning, marketing, public, value and achievements, and special awards such as promotion, support, clothing, manufacturing, business and so on.

Oscar in the clothing industry

China clothing The brand annual award is known as the "Oscar" in the clothing industry. It is the lifelong pursuit of many costumes.

"This award is a ruler that can measure the real influence of the brand in China." The head of the Organizing Committee of the grand prize committee said that China has gone through seven years. clothing The brand annual award is the top prize recognized by the domestic clothing industry. It has only taken nearly three months to nominate accreditation.

For such a long time just to nominate, why?

"Use the most realistic data to illustrate that these brands that enter nominations are not just nominations."

According to the three sets of data, such as "business coverage statistics", "consumer survey" and "industry experts survey", the organizing committee puts forward the list of nominations for the awards, and then produces the nomination award brands by the nomination panel of authoritative experts.

According to the data from the organizing committee, the brand mentioned in the current "grand prize" has reached more than 2700. Only 27 brands can enter the nomination prize, and in the end, only 9 like the "Taiping bird" have won the prize.

"These brands not only reflect the wind direction of the consumer market, but also reflect the strength of the overall development of China's clothing brand backbone." The organizing committee's responsible person said.

Two super competitors

Nominations for this award brand It should be said that "Taiping bird" did not have a pleasant journey.

"Because there are too many strong hands." He said.

This Taiping bird has two strong rivals: one is China's largest enterprise specializing in the research, development and sale of consumer products, while the other one is the top grade cashmere product company, which has become one of the top 500 brands in China.

In fact, it is known as "China". clothing Oscar, the prize winner, has won the award of "innovation" and "marketing" successively, and the "value award" is the highest Gold Award. Taiping bird is also the only clothing company in Ningbo that won the highest award of the year.

According to the information provided by the organizing committee, the seven brands that won the value prize in the first seven sessions were mainly Fujian style clothing, and diversified products. They came from 4 provinces and cities in Fujian, Guangdong, Beijing and Jiangsu, and were nominated for more than 3 times. 6 of the brands have been listed. They are basically the top and top brands of the domestic apparel Festival. From the "Bosideng" of the down jacket brand to the "Anta" that is most popular, including the "Lining" which has been listed for a long time, it is a national and even world-famous clothing brand.

The three nominated brands of this year are children's wear, women's wear and casual wear. They are from Shanghai, Inner Mongolia and Zhejiang. They are all over 15 years old. Two of them have been listed, and two nominations have been nominated. Only Taiping bird has won 9 nominations for different awards.

What does Taiping bird defeat by its opponent?

What does Taiping bird rely on to defeat its opponent?

Consumers familiar with Taiping bird have the feeling that every day they visit their stores and the clothes on the shelves will change a little.

Ollie said that parity and rapid reaction are a development mode of "fast fashion". Many advanced garment enterprises abroad have been very successful, but there are still few domestic clothing brands. Taiping bird hopes to become an early practitioner and explorer of "fast fashion" in China.

After the financial crisis in 1997, Taiping bird began its spanformation to the virtual business mode: Taiping bird was the first garment company in China to turn from simple manufacturing seller to brand, design and marketing.

"At the same time that consumers are constantly exposed to new clothing, Taiping bird makes full use of the advantages of fast fashion and virtual management, and reduces the cost of products to the price of products, attracting a large number of loyal consumer groups with parity strategy."

The target is targeted at 20 to 30 year old fashion women's Taiping bird dress. The price is: spring summer wear is 280 yuan for the axis, autumn winter dress is 420 yuan for axis.

Every worker in Taiping bird knows such a set of data: more than 10 creative designs, more than ten times a day's rapid integration of the whole industry and hourly calculation.

For example, the Pacific bird can make many peers envy, in just 48 hours, the latest products can be synchronized on the shelf.

For CEO oli min, it has hatched 6 sub companies, more than 10 popular brands in a short time, dozens of creative teams, more than 100 upstream suppliers and more than 2400 self run and affiliate sales outlets, and has become the "fast" definition of Taiping bird.