Why Is The First Street Of Anhui Clothing Suffering From "Cold And Hot Disease"?

In recent days, the weather has been fine and the temperature has been soaring all the way. With that, the embarrassment of the spring days before washing has become the flagship of the major shopping malls.

However, when interviewed by reporters, it was found that the spring clothes at the time of "hitting" were quite different in different shopping malls. Compared with the popularity of white horse, the "Sijiqing" and several other shopping malls were deserted.

Why is business so different from the same street?

Phenomenon: business is booming here.

On the morning of March 24th, Zhou Zimei, a shopkeeper in Sijiqing, opened two orders, two yuan sweaters and 100 yuan. In the afternoon, she also sold a cardigan.

Zhou Zimei reckoned that her turnover was 150 yuan that day, and according to it, it was a good day for her business recently.

Ding Yanfeng, apart from Zhou Zimei, has two shops in the white horse besides "Sijiqing".

"In Sijiqing, I think it's better to earn about 100000 a year, but not half as much as a white horse."

At 11 a.m. that day, two girls took 9 women's wear, four bottoming shirts, two spring coat and three lattices on the four floor of the white horse phase.

Chen Jiegeng, executive secretary of the provincial clothing trade association, told reporters that in 2006, in order to build a new experimental area business district, the road ahead was crowned "the first street of Anhui costumes". Up to now, there are 8 shopping malls and 11 shopping malls on the road. The annual turnover is 12 billion to 15 billion yuan, while the volume of white horse's first phase occupies 1/3.

Under the "strong" aura of the white horse, the original green clothing square has changed its name and changed its name to the green square. After the renamed the world trade mart, Everbright International Garment City is still in a bad state of operation.

In the same street along the road, why do businesses differ?

Management is not in place?

"Although the investment is successful, but after the pfer of property rights, merchants independently operate, unable to focus on planning, is not conducive to integrated marketing."

Teng Yong, deputy director of Yaohai Business Bureau, put forward his own opinions on the management of the shopping mall.

Ding Qifeng, manager of marketing department of Sijiqing, believes that due to inadequate management, a series of effects will be brought about: businesses will be closed at random, and the flow of people will be reduced.

Wang Denghou, chairman of Baima Garment City, told reporters that a professional

Competition has no advantage?

In September 2007, "Sijiqing" came to Anhui and fell down before the station.

At first, shopping malls were mainly wholesale and retail of women's clothing. Since the end of 2009, men who accompanied shopping in the market had opened up men's clothing on the four floor.

Sijiqing Anhui women's clothing market has changed its name to Sijiqing Anhui clothing wholesale market.

The entry of men's clothing increased the consumption target of "Sijiqing" from the original female to the female and male, but still inferior to the white horse with the characteristics of "one-stop shopping".

"Consumers can enjoy the service of eating, drinking and playing together after shopping in white horse, eliminating the trouble of rushing around."

Is the location restricted?

Speaking of the popularity of white horse, merchants seem to have the same caliber: good location.

Indeed, in the 11 shopping malls on the front road, the number of white horses is the best.

"All the people in Hefei can take the bus to the railway station, and after the train station, the first thing to see is the white horse."

Many people in the industry are envious of the position of white horse.

In addition to the railway station, the tourist bus station, passenger terminal and the terminal bus station also provide convenient logistics conditions for the "goods to go".

"Green" two phase of the first floor, "woodpecker" shoe shop salesperson Xiao Zheng said that the white horse has a more excellent location.

"The white horse is at the railway station and the bus stop. It's better to wait for the waiting passengers than to wait in the waiting room."

Perplexity: why is "cold and hot two days" in the same street?

Viewpoint: costumes First Street

How to regain vitality?

How to make these depressed stores thrive and thrive? Some people in the industry talked about their views.

Innovative means of management are important.

Chen Jiegeng, executive secretary of provincial clothing trade association

"A successful business market must have three factors: the right location, the right market positioning and the continued and effective management."

Chen Jiegeng told reporters.

"Sustained and effective operation and management is the core and key."

Chen Jiegeng believes that management and management capabilities not only require investment power, but also learn to see and adjust in the process of market operation.

He said, a market from nurture to initial shape, it takes about 3 years, and the end of the 3 years of growth is the real time to see the ability to discern and adjust.

How to see and adjust? He suggests that we should convene business households' conference to do business investigation, trend analysis, information dissemination and other market services for them, so as to help operators always grasp and clarify the direction of operation and respond to changes in the business environment in a timely manner.

Organizing the promotion of exhibition forms

Teng Yong, deputy director of Commerce Bureau, Yaohai District, Hefei

During the "12th Five-Year" period, the front street clothing and street is the focus of the government to build a business gathering area for railway stations. "Supporting the good and strengthening the strong is our consistent measure".

Teng Yongru, deputy director of Commerce Bureau of Yaohai District, has long been concerned about the way forward.

According to Teng Yong, the Bureau of Commerce will convene the heads of the major shopping malls on the front of the business every year and will exchange meetings with them, and will actively ask the relevant market if they need government help.

In addition, the Commerce Bureau will actively support all kinds of registration activities held by the shopping malls.

He said that at the beginning of 2011, the business bureau had taken the initiative to introduce a listed company into "China Green", and the introduction of market property rights was not successful.

For the lack of prosperity in the clothing market, Teng Yong said that there were no specific planning measures at present.

However, he suggested that the clothing stores in the front of the station can be promoted to the exhibition economy in the name of the costumes Festival.