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North Faction Fashion 2012 New Product Trend Press Conference (Photos)

2012/3/29 20:15:00 39

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In March, Beijing was full of vitality.

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2012 China International Clothing and Accessories Fair

By the Liaoning Haicheng textile and garment industry cluster, the West Liu market construction and Management Committee organized the "West Liu China north dress brand joint event", which has become a beautiful exhibition spot of the Expo.

A strong northern style of dress winds up in early spring in Beijing.

The market of Xi Liu Da is located at the junction of Liaoning Shenyang economic zone and coastal economic belt. There are highways such as Shen Da, Jing Dan, pan Hai Ying and other high-speed railways, such as hada, Guli, Panhai, etc.

After more than 30 years of development, the market has become one of the earliest garment wholesale markets with the largest scale, the most influential and the highest volume of pactions.

The market operates more than 20 kinds of 20 thousand kinds of commodities, such as clothing, cloth, knitting, accessories and small commodities. It sells well in Northeast, north, northwest, Central Plains and other places with high quality, low cost and fashionable style, and enters the international market through orders and border trade.

Built in 2010, the sixth generation high-end market with the largest scale and the best facilities and environment in China is set up. The West willow China commerce and Trade City has set up a platform for the development of commodity branding, marketing, trade and management specialization for the majority of merchants, and has realized the pformation and upgrading of the market.

Relying on the advantages of location, pportation, trade, logistics and supporting industries in the market of West Liu, West Ryu Jin has planned to build a professional market cluster project covering 4 million 430 thousand square meters, a total construction area of 7 million 180 thousand square meters and a total investment of 28 billion yuan RMB, covering 24 Categories of specialized markets, such as textile, clothing, leather, fur and small commodities, while building industrial real estate, commercial and residential new area and commercial supporting facilities. It is estimated that by 2015, the two large clusters of East and West willow markets will add 150 thousand kinds of merchants to all kinds of markets, gather 2000 supporting enterprises in the market, and absorb 500 thousand urban population, and the market turnover will reach 200 billion yuan.

At that time, on the land of Guandong, a Haixi new town will be displayed before the world.

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For a long time, Chinese clothing has been maintaining the traditional consumption pattern of selling goods in the north and wearing the north in the south. The reason is that the four seasons in the north are the main consumption areas for the seasonal clothing. Two, most northern clothing manufacturers are not strong in brand awareness, and are weak in independent research and development and design innovation.

In recent years, with the development and growth of the market, the large scale textile and garment industry cluster has formed in the West willow and its surrounding areas, especially in the trousers, men's jackets and cotton clothes.

Under this industry background, the West Liu sleeping lion awakens and takes the lead in making efforts to create the development concept of the northern pie dress and the Chinese trousers industry famous town. The aim is to boost the brand consciousness, update the marketing format, and grow rapidly and become bigger and stronger through the industry leading and the government support.

Ideas determine the way out.

Since 2009, Xi Liu has continued to carry out the Northern Style Dress Wanli line, the northern dress rookie design competition, and organized the northern costume to participate in a series of activities such as the Beijing costume fair and Dalian clothing festival.

The bold and bold, simple and fashionable clothing of the West Liu Bei style has been booming in the Chinese garment industry. A large number of independent representatives of the North style clothing brand have been moving towards the whole country and going abroad, and the sales volume of orders has doubled.

At present, there are 23 real estate brands in the market of Siyu market. They are rated as the growth brands of Chinese clothing. At the current fair, there are 7 northern costume brands, such as profit birds, blue chip, Yiling, AI Deng Road, dragon Gore, Antarctic gull, golden shark king, and so on.

West Ryu Jin was also awarded by the China Federation of textile industry.

Chinese clothing brand

The name of the incubator and the famous Chinese trousers industry.

In March 28th, the youthful flavor of the West Liu Bei dress came to Beijing again for the first time in the form of brand show and dynamic show.

This exhibition is the 4 famous brands of the West Liu PSAI Tsai, Sheng Lan Xiang, Gu Kai Qi and Yi Ling. It is a famous brand of Beijing New Silk Road company. It showcases the brand style, cultural connotation and top-level design level of the clothing of the West Liu Bei style. It provides a visual feast for the guests at the scene, and also creates a platform for communication and agency between domestic and foreign merchants.

According to the preliminary statistics, through this joint show, the exhibitors of the West Liu Bei dress exhibitors received more than 1000 guests, signed more than 300 cooperative agreements, and the order volume was over 2000 yuan.