Jordan Brand History Review AIR JORDAN Series Product Development History

Before the advent of AIR JORDAN, all basketball shoes were white.

We will describe this coming change after Michael Jordan entered the professional league and sports shoes industry.

Since Michael Jordan arrived and launched the AIR JORDAN series, the basketball and sports shoes industry has undergone tremendous changes.

Every year, a AIR JORDAN sneaker comes out.

This is the annual event which began in 1985. Every new product exhibition attracts more and more media, industry and buyers.

AIR JORDAN series shoes are far ahead of other products in terms of sales volume and market demand. Every year, they set up a higher design, innovation and function benchmark for the whole sports shoes industry.

The core of the series is the perfect combination of athletes and technology, the most dazzling star in basketball history, Michael Jordan, and basketball shoes accompanied by the star's brilliant career, highlighting his unremitting pursuit of function, innovation and achievement.

Today, AIR JORDAN series shoes still uphold the long tradition of innovative design and excellence.

Inspired by the brilliant achievements of the ball stars, the brand continues to lead and shape the future of the sports shoes industry.

With the continuous development of Michael's legend, his contribution to the AIR JORDAN brand series will continue to flourish.

AIR JORDAN I: in 1984 -1985 (March 1985) traces the source.

A legendary brand was born. It is both a functional footwear product and a cultural symbol.

It was a revolutionary product and was banned by NBA for violating NBA's uniform dress code.

Michael went his own way, still wearing it, and was fined up to $5000 per match.

At the same time, Michael Jordan made a debut in the league and international competitions. He appeared in the first all star game and won the reputation of the new year. He was dubbed by Boston Celtics legend Larry Bird as "the incarnation of God - Michael Jordan."

AIR JORDAN II: in 1986 -1987 (November 1986), the 86 year of the -87 year was a breakthrough year for Jordan, and his scoring record began to rise.

Michael won his first dunk competition at the weekend of the all star game, and he won the first scoring title.

With an average of 37.1 points per game, he became the first NBA player to win 3000 points in the season after Wilt Chamberlain.

Along with his brilliant achievements, a pair of embossed leather shoes made by Italy shoe masters.

AIR JORDAN III: in 1987 -1988 (February 1988), through breakthrough innovation and perfect appearance, Tinker Hatfield dedicated the first sneaker designed by him to everyone.

This shoe has an exposed Nike Air and a very decorative decorative elephant leather fold.

Another landmark design element is the introduction of the classic "flying man" logo.

In this season, Spike Lee (Spike Lee) plays the role of Mars Blackmon, attracting the followers for the first time in TV advertisements.

Jordan also took the lead in his first NBA most valuable player, the best defensive player in the year, and another championship in the dunking contest.

In an interview with the SLAM magazine, Jordan called AJIII one of his favorite items.

And according to the vote of 2005 viewers on ESPN television, the shoe was rated as the greatest sport shoe in history.

AIR JORDAN IV: in 1988 -1989 (February 1989) breathable mesh surface pads and super stable tie UPS, plus extra cushioning soles, Tinker Hatfield designed a sports shoes with fluidity, rhythm and elegance.

Michael, with his series of dunking movements of subversive gravity, has given the sports shoes practical significance, plus special shoes and tongue, making "fast" become the symbol of this type of shoes.

Spike once again sang a tribute to the function of AJIV in the movie "Do The Right Thing". Recently, rap singer Srik Rick (Slick Rick) said he intended to return the 2006 retro series of basketball shoes to the bag.

After the launch of AJ IV, the AIR JORDAN series is truly entered into the modern culture dictionary.

AIR JORDAN V: 1989, February 1990 (February 1990) shoelace locking has increased, reflector tongue, pparent rubber outsole increased grip effect, Michael Jordan and Hatfield used these innovative elements to surpass the design of the previous several basketball shoes.

Michael tried on the shoes in the match against Cleveland and won 69 points in one stroke, scoring fourth points in 33.6 points per game.

The design of this sneaker is inspired by the "wild horse" fighter during the Second World War. It can see shark's teeth in the side of the bottom.

Michael, AIR JORDAN VI:, in 1990 -1991 (February 1991), after seven years in the league, he led the Chicago bulls to the NBA Championship for the first time and defeated the Magic Johnson Lakers, the Losangeles Lakers, with 4-1 brilliant achievements.

This is the 80s Show Time ruling dynasty to 90s MJ and the Bulls Dynasty "torch relay" moment.

In the meantime, he won fifth scoring titles, second league most valuable players, another NBA All-Star game and the most valuable player in the finals.

AIR JORDAN VII: in 1991 -1992 (February 1992) equipped with neoprene AIR JORDAN VII fitted with neoprene, gave the word "comfort" with new meaning.

Meanwhile, the Bulls played a leading role in the 1991 -1992 season. Michael, as always, redefined the basketball game and turned the basketball court into his personal show.

What is the show?

The "His Airness" brings second championship rings to the idol of this year, and sixth scoring titles. It is also a member of the "dream team" of the legendary basketball team of the United States, and has gone to Barcelona to win the Olympic gold medal.

AIR JORDAN VIII: 1992 -1993 (February 1993) AIR JORDAN VIII is the first one to adopt reverse reverse collar leather shoes, and also with Velcro tie and thicker backing to improve support and stability.

VIII has only three different combinations of colors, making it one of the most popular sneakers in the series.

Michael's performance in the 93 finals was high, creating the highest score in the final, winning 41 points in the showdown with the Suns, paving the way for him to win third titles.

The AIR JORDAN IX: in 1993 -1994 (February 1993), which has been nine years of elaborate design, has created this minimalist classic product, with logo and language design on the sole of the sneakers.

Michael took part in the design and loved it, but he did not wear it for the first time.

The sale time of this sneaker is selected in November 1993, that is, one month before the "flying man" retired, that is, after he won one and then another three championship and countless personal awards.

Michael Jordan turned to his childhood dream and began his career as a minor league baseball team.

Naturally, AJIX sneakers are redesigned to become baseball spikes.

AIR JORDAN X: 1994 -1995 (November 1994) this section for Jordan comeback sneakers.

Michael returned to the basketball court from the baseball field. This basketball shoe feels the first time.

In the face of the world's media, Jordan just said, "I'm back."

AJX is equipped with a full palm Nike Air air cushion, full grain leather upper, elastic belt lace buckles, records of 1985 to 1994 years of Jordan's honor and special experience of sneakers bottom, and when released in different cities in the United States, it contains the theme color of every city.

AIR JORDAN XI: in 1995 -1996 (November 1995) this kind of sneakers is the classic classic. Michael believes that the "normal image" should be brought to the stadium. This insight is the inspiration for this kind of shoes.

He wore the XI sneakers after the full comeback from 1995 to 1996, making XI quickly become one of the most popular sneakers in AIR JORDAN series.

Another bold innovation is that AJXI used lacquer as its material for the first time in sports shoes, more known as the "secret weapon" carbon fiber elastic supporting plate, and polymer coated upper with the ability to prevent stretch or deformation, and Michael Jordan won 72 wins and fourth NBA titles in the season.

Jordan became the second player of the most valuable player in the regular season, the All-Star game and the finals in a single season.

AIR JORDAN XII: in 1996 -1997 (November 1996) the first Zoom Air technology AIR JORDAN shoes, this technology has the characteristics of lightweight suspension and rapid response.

Jordan wore this pair of shoes and scored 38 points against the Utah jazz, including a three pointer during the countdown. At that time, he was sick and had to leave the stadium with the help of Scottie Pippen.

AIR JORDAN XIII: in 1997 -1998 (November 1997) is super light and super responsive. It is the characteristics of XIII, inspired by cheetahs. Of course, it also stems from Michael's strong desire to win and the quick action of civet cat on the court.

XIII is equipped with a round Zoom Air air cushion and a leopard eye holographic image. The carbon fiber elastic supporting plate can adapt to violent movements.

Jordan played his most famous shooting stunts in sixth matches against Utah jazz in the season finals.

(in fact, he wore the AIR JORDAN XIV sneakers that he released early in the match.)

The Bulls finally won the championship and won the championship for three consecutive years.

Chicago became the first NBA team to win two consecutive three consecutive championships.

AIR JORDAN XIV: 1998 -1999 (October 1998) AJXIV is another leap of innovative design and engineering, excellent luxury ride, full grain leather material and Zoom Air cushioning air cushion, plus central ventilation hole to increase the permeability of sneakers.

Michael loves cars, so AJ XIV uses his big toy pull M550 sports car as inspiration.

Nowadays, thanks to Michael Jordan's brilliant achievements, XIV sneakers have been upgraded to classic shoes, and are rated as the most comfortable Jordan Sneakers by many collectors and sports shoes experts.

AIR JORDAN XV: in 1999 -2000 (December 1999) vamp was made of special materials, plus aerodynamic design. The design of XV shoes was inspired by two flying objects: Michael Jordan and X-15 extreme speed jet fighters.

And on the heel of XV, you can clearly see a row of numbers. The number is 23,6,15, representing the number of Michael Jordan's Jersey / champion /AIR JORDAN.

Although Michael did not appear in the competition, the design of this sport shoe proved to be as popular as ever.

AIR JORDAN XVI: in 2000 -2001 (February 2001) AJXVI combines the most coveted features of AIR JORDAN products, highlighting the "change" theme, the appearance of the shoe tip is more square and exposed air cushion to reproduce the rivers and lakes, and has a unique and detachable shoe cover, which will pform XVI from a casual shoe to a game shoe.

XVI's outstanding performance and unique style design is based on automobile, architecture and Michael's pformation. That is to say that he has switched from the player of the stadium to President of the basketball department of Washington Wizards.

Jordan AIR JORDAN XVII: 2001 February 2002 (February 2002) comeback shoes (re comeback).

Michael predicted that he would once again enter the beloved stadium to fight, so he devoted himself wholeheartedly to the design of XVII.

XVII is the most expensive shoe in the AIR JORDAN series. The design of this shoe is inspired by jazz - strong soles provide a stable foundation for the shoes.