How Shoe Materials Enterprises Achieve The Two Venture

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"Big money" has become a large scale.

Not only does Tai ya, Tai Chang shoe material development Co., Ltd. cooperate with the "noble birds and birds", it will also innovate according to the needs of the other side, and constantly innovate in research and management, and try to "want to be in front of customers" as much as possible.

"Only by constantly following the pace of development of brand enterprises, you will not be eliminated, in order to progress and progress."

Deputy director Lin Hai, Tai Chang, said they have been committed to practicing internal strength and constantly meeting the needs of terminal brands.

In addition, as Lining and Anta's designated sponge supplier, Yuan Li shoes, they found their precise positioning in cooperation with brand enterprises: not the biggest, but the strongest.

"Brand companies will not cooperate with you to see whether you are doing the most, but whether you have the strength and whether you can provide them with really good products."

Zhang Lianfeng, general manager of Yuan Li, said.

From the early development trend of Taiwan funded enterprises, the development direction of shoe material enterprises is tied up with the development of brand enterprises.

For example, at present, many factories supporting Nike and Adidas are bigger and bigger Taiwanese funded factories, while some small businesses are gradually fading away from the industry.

"However, when you cooperate with brand shoe companies, you must know the rules of the game, and the industry's right to speak is always in their hands."

Lin Haibin said that whoever is in control of the terminal will have the right to speak.

Therefore, after we have clearly identified the position, we must firmly follow closely and develop at the same time.

Therefore, to some extent, the suppliers of brand shoes enterprises require higher and greater pressure. Once they are eliminated by the other party, they will lose a lot to the enterprises, and even seriously affect their survival.

Enterprise display

NO.1 Thaila: joint development with brand enterprises

As the first shoe material enterprise to be listed on A shares in China, the strength of Limited by Share Ltd is reflected in many aspects. Its excellent R & D capability and excellent quality guarantee are the main reasons for the long-term choice of Anta, XTEP and other key customers.

This year, Teya and Anta joined forces to launch the Anqing Anta Industrial Park's annual production of 20 million pairs of sports shoes soles, providing Anta with matching shoe soles, making many shoe manufacturers in Quanzhou quite jealous.

"In fact, the cooperation between Thailand and Anta is not achieved overnight. It is the result of long-term cooperation and long-term win win over the years."

Ding Jianping, deputy general manager of Thailand's stock, said that all times, he was demanding high standards.

Over the years, with the continuous growth of Anta and XTEP, they have been developing simultaneously.

It is reported that every month the Limited by Share Ltd will hold an R & D interactive meeting with Anta and the three school of materials, Xiamen University.

According to the market performance, Anta will make a summary, and according to the consumer's favorite, put forward the corresponding shoe sole research and development trend and functional requirements.

These requirements, first of all, are tested by the school of materials, Xiamen University. Under feasible circumstances, according to the needs of Anta, Thailand shares have developed a variety of soles for Anta to choose, and then make large-scale production according to Anta's choice.

"The technical content of a pair of shoes is mainly on sole, so a sporting goods brand that wants to be bigger and stronger must pay attention to the development and production of sole."

Ding Jianping said that in the research and development of the sole, Anta and tycoon share the cost of research and development together, the interests of everyone are really tied together, so the cooperation is becoming more and more pleasant, the win-win effect is very obvious.

NO.2 new Xie Zhi: Turning production executives into "small shareholders"

This year, the industry generally reflects the situation is not good, the new Xie Zhi (Fujian) Co., Ltd. has more orders than before, and the demand for workers has also increased to 1500 people on the basis of previous.

Why? "Change in management."

Liang Zhangxing, assistant director of the new association chairman, said with a smile.

It turned out that this will benefit from the pformation of the "production contract responsibility system" initiated by new synergy, and directly pform the 6 production managers into small shareholders.

"When production management really works with the boss's mindset, the effect is really different."

Liang Zhangxing said that at the beginning of the year, the company issued the index to the production manager, and they paid the quality margin to the company.

Companies are well served in large systems, and other specific operations are devolved to department managers.

At the end of the year, according to the three indicators of "quality first, cost leadership and personnel stability", the enterprises will assess each production department. If the index is fulfilled according to the requirements, the production department will receive more awards than before. "These bonuses are 3~5 times higher than in previous years, and they are real profits of enterprises."

By turning the production manager into a small shareholder, the efficiency of production has been greatly increased, and the cost of the company has been greatly reduced. "This year, we have not managed any of the above management, because everyone has become a community of interests."

Liang Zhangxing said, team win, individual win, today's enterprises need more competition is team combat, through the survival of the fittest, the company's production team has become more and more capable.

Not only that, the company will carry out two technical matches every year, with "multi, fast, good and provincial" as the standard, each post set three levels of labor price, fully mobilizing the enthusiasm of each employee, and creating more profits for the enterprise.

NO.3 Tai Chang: focus on your own business.

"Order to yourself, profit to yourself, employees to themselves."

In the highly competitive shoe material industry, the concept of Tai Chang shoe material development Co., Ltd. is always "inward seeking".

"All answers can only be asked for themselves, which is the solution."

Lin Hai, deputy general manager of shoe material.

In Lin Haibin's view, as an upstream enterprise, the quality, prompt delivery, good service and reasonable price are fundamental. If we have done all this, it is the guests who come to see us instead of visiting customers everywhere. This is what we call "order to ourselves"; secondly, in today's environment of imbalance between supply and demand and economic downturn, we must raise the unit price to balance production and maintain profits.

Only by constantly optimizing the management, saving costs and squeezing profits, can we enhance the competitiveness of enterprises. Third, enterprises with a sense of social responsibility must first consider the interests of their employees at the same time of development. Only employees and enterprises win together, the treatment is constantly improved, and the hearts of employees can be retained, so that enterprises can remain invincible.

Over the years, some of them have seen cross industry operations, some have built terminal brands, and some have actively planned to go public.

"Our position is: do not mess around, focus on your own business!" Lin Haibin said. Everyone knows who owns the terminal and who has the right to speak. Everyone wants to have the right to speak. The question is whether you can be a successful terminal. Now building a terminal sporting goods brand is like a thousand armed forces crossing a single log bridge, maybe someone is successful, but the odds are not great.

Instead of thinking about things in the East, simply and steadfastly, do good work and professional soles.

"Our position is to be an excellent sole supplier on the industrial chain and remain unchanged."

Lin Haibin said that they have been committed to practicing internal strength and constantly meeting the needs of terminal brands.

For example, when working with a good bird, they will innovate according to the needs of the other side, constantly developing and managing, and do whatever they want to do before they want to.

"Only by keeping pace with the development of terminal customers, you will not be eliminated, can you make progress and make progress."