Open Shop Is No Longer A Small Business.

There are more and more online shopping people. There are many people who want to eat this cake. Online shops have sprung up like mushrooms. The emergence of Taobao has provided a small and medium-sized seller with one. Free operation Platform, however, as the cost of electricity providers is coming, free good things are becoming less and less.

Taobao mall announced last year that the sale of small sellers "siege" big sellers has been appease after a substantial increase in renewals costs. QQ mall announced that it will adjust the business fees from March 1st, and the platform will use the annual service fee. shop 6000 yuan a year. This series of practices, let the shop seller sigh, online shop is really not a small business.

Where is the free shop?

It's not so easy to open a shop on the Internet for free. Recently, there was no charge to attract customers during the promotion season from the end of the year to next March. QQ mall It has announced that it will adjust the charging standard from March 1st. The reporter inquires from its official website that the new charge standard includes three parts: credit guarantee, service fee for service of platform and service fee of trading technology. Among them, the trustworthiness margin shop is 20 thousand yuan, the platform service charge is 6000 yuan per year, and the transaction technology service fee is paid according to a certain percentage of its turnover. For this, many sellers have expressed the need to "fight" without cost online shopping mall.

It has been reported that the QQ mall only received 20 thousand yuan in good faith margin, which was used to compensate the buyer first in case of a dispute. If the subsequent exit, the remaining margin will be returned to the merchant.

In contrast to the change of QQ shopping standard fees, as early as last October, Taobao mall announced that it would adjust the renewal fee in 2012, with only one deposit, and the minimum charge was 10 thousand yuan, with a maximum of 150 thousand yuan.

　　 Some businesses need to pay 1000 yuan deposit.

Yesterday, the reporter contacted the relevant head of Taobao public relations department, he told reporters, "Tmall" because there is a certain threshold for stationed merchants, so there will be a certain cost, but Taobao still supports free shop, the purpose is to support small and medium-sized sellers.

However, reporters call Taobao customer service telephone that, at present, some businessmen stationed in Taobao network need 1000 yuan margin. Customer service staff said, "we are charged according to the type of products, not completely charged, and this money does not belong to Taobao network, it is maintained by third parties. During the operation, Taobao will check the seller's business status. Once it does not meet the requirements, Taobao will deduct a certain amount from the buyer to compensate the buyer. When the seller is no longer in operation, the deposit will be returned to the seller.

The answer given by the customer service staff is "to ensure the rights and interests of the buyers and avoid the seller's breach of contract".

　　 investigation

Free templates too ugly

You have to spend money on decorating.

Online shopping "big fat" has attracted many entrepreneurs. Opening online stores is a good "zero" cost in their eyes. "It's not about buying a computer. Can you sell something with broadband?" This is the psychology of Xiao Wang when he first contacted a shop.

However, when she successfully opened a shop on the Internet and operated the telephone recharge business, the zero customer consultation made her helpless. "Sometimes there are no customers in front of the computer for a month, let alone make money. We and the reputable businessmen do not have Fabio at all." For this reason, she started from many sides and began to publicize her online store. "The free template of Taobao can only be described by" ugly ". If you want to dress up the shop well, you have to pay for it, but if you buy a good template, the cost will be over 100 yuan. Xiao Wang said, with templates, many businesses still need to promote online stores. "Sometimes a month's promotion fee will cost 1000 yuan."

In response, the head of Taobao's public relations department said, "the platform provided by Taobao is like a" rough room ". It is necessary to look at the seller's requirements if it is simple or refined.

　　 No promotion, no credibility.

Shop and no customers.

What is the value of customer online shopping? I believe the seller can give the answer himself, that is credibility. For newly opened online stores, reputation can not compete with the top ranked businesses, and even the top ranked competitors are enough to compete with sellers.

A Jilin seller told reporters that when she was stationed in Taobao in 2005, it could be said that as long as there was a source of goods, there would be no additional cost. In the past one or two years, with the fierce competition, more names were needed to spend money. "Now I spend five hundred or six hundred yuan on a through train, and 10 thousand yuan a month, although there are no advantages such as rent and so on, but as more and more people join in and increase the cost of publicity, the new online store can hardly survive without the support of big funds."

Paisandaocai, Taobao's Jilin alliance president, also told reporters: "not to mention how fierce the competition is, if you want to make money, you must be willing to spend money first." Advertising fees, promotion fees, and shop fees can not be reduced. "Of course, it doesn't cost money to open a shop in Taobao, but it's not the same as using a website free tool. So if you want to have high credibility and good reputation, you can't save money."

Paisandaocai also said that under the pressure of competition and cost increase, the profits of online stores have been compressed. "If you can earn 2000 yuan a month two years ago, you can put it in the present. This amount can only be counted as no money."

　　 Juhuasuan burst out

Scandal of "backdoor" scandal

In addition to taking care of online stores, participating in online shopping activities is also essential for some mature sellers. "Participating in website activities can enhance their popularity, and of course, there are many advantages for business." A shop owner said.

But because there are too many shops to attend, the demand of online shopping centers for online stores is also increasing. It is understood that Juhuasuan has been sold to the seller to participate in the event to give money scandal, when many sellers posting indicated that, while feeding the "shopkeepers" at the same time, sales profits may not be able to offset the "back door" money.

Taobao official explained: "there have been similar incidents before, but the company has already done this to ensure that it will not happen again. We will eliminate human factors through a series of adjustments."

Finally, he said, at present, there is no specific fee standard for Juhuasuan. Future Ltd may charge the applicants according to the rules. "Juhuasuan participating businesses require certain qualifications, and we will raise the quality of service through fees."

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Online shopkeepers tend to be younger.

It is understood that the online shop has a "younger" trend, paisandaocai told reporters, "shop online can see that some" decoration "beautiful online shop is very attractive to customers, how to arrange their own online shop has become a challenge, and young people because of the popular front line, the ability to accept various new things is strong, so more young people join the ranks of online stores.

But for a young person who wants to join the industry, a seller says that enthusiasm alone is not enough. In the age of electronic commerce, awareness of publicity and planning is needed.