Wulantuoya: The Hepburn Of Underwear Show

Starting in 2000, Wulantuoya and her warm has gone through 12 years of brilliant journey.

A traditional textile industry, a hustle and bustle of warmth.

Twelve years, a short period of time, what has been condensed and what has been opened? On the eve of the 38 Festival, the reporter interviewed Ms. Wulantuoya, such as Mu Zen meditation, with a long aftertaste.

Nirvana is new

In China's traditional culture, there is a cycle in twelve years.

Reincarnation means a new round of beginning.

For an industry, an enterprise, a brand, there is often a cycle of life cycle.

From creation, to youth, to maturity, to maturity, to decline, the laws of nature correspond to all things, and the key is how to break through the bottleneck and constantly rebirth.

Wulantuoya believes that Chinese underwear

"In the past two years, the uncertain factors of financial crisis and economic situation have brought tremendous pressure to enterprises, especially the rise of raw materials, human costs and vicious price competition, which directly squeeze the profit margins of enterprises.

As a subdivision of China's traditional textile industry, the thermal underwear industry is facing severe challenges. When it comes to the lowest level, some enterprises in the industry will start looking for "new mode", such as the Shang Chao channel under the strong contraction line, and turn to the new online sales.

In order to make a more competitive price, some are willing to cut corners and sacrifice the quality of products.

At this point, if static braking is applied, the development of enterprises will not be affected by the life cycle of the industry.

It is even more necessary for the heating group to sit firmly like Zen, adhere to the high quality and unwavering, adhere to the traditional sales under the line, unswervingly carry forward the development foundation and advantages over the past 12 years, work hard in technological innovation, product innovation, enterprise culture, and so on.

In her words, the journalist seemed to see the legendary woman who had turned from the musical talented woman, and under the gentle and graceful appearance, the strong, broad and tough inner world.

And this is the long-term strategic vision and decision-making wisdom of a female entrepreneur.

The bottom line of Wulantuoya comes from the industry influence of the heating industry. It comes from the loyal consumers who grow up together with the warm ones. It also comes from the distributors, suppliers and staff teams who have been working hand in hand for more than ten years, and comes from her deep love for the brand.

"Because I love brands, I can do my business in more than ten years.

Twelve years of hardship and progress, and in the face of difficulties, we must stick to this great love, be responsible to consumers, be responsible for partners, and be responsible for employees.

Wulantuoya said, "just like Phoenix's nirvana is reborn rather than destroyed, perhaps this is another new opportunity for the development of enterprises."

In the face of special circumstances in difficult times, wise men choose calm and calm.

Wulantuoya believes that success always depends on those who are prepared, opportunities come, whether we can seize and turn danger into opportunity, that is to test the foundation and coping ability of enterprises.

"In order to resist eight winds,"

Wulantuoya laughs. The future warmth is like the beauty of the underwear show Hepburn, becoming the beautiful princess in the hearts of consumers. It has become the highlight of shopping malls.

Reincarnation is not only the beginning of rebirth, but also the evolution of nirvana. The power of new life is the meaning of enterprise life.

High moral load

Time is always running forward, and in the wash of this long river, many marks will be erased.

However, Wulantuoya always remembered that at the beginning of her career, she had made her wish to build a new building in ten years.

"Although today's wish has not yet been realized, we have built a heating house from the perspective of brand," Wulantuoya told reporters. This spiritual strength has surpassed the material intrinsic, which is the perfect state that an enterprise should pursue.

Wulantuoya studied in Tsinghua University EMBA, and entered the Tsinghua Sinology class for further study. In her opinion, "Tsinghua University's self-cultivation and self-improvement" is the guide and method for a person to behave and do things.

"No matter what we do or how we do things, we must be thick and virtuous. We can not afford to carry businesses or afford wealth.

If people do well, they can do well in business and make good products.

People live for the sake of "family". Chinese people pay attention to "rule the country and rule the country", that is, a person's social responsibilities and family responsibilities. The family is our small family, and the country is an enlarged family.

Wulantuoya told reporters that if a person assumes social responsibility in his work, he can make the country prosperous and bear the family responsibilities in life, so that the family can be happy and happy.

"Therefore, warm is not only a brand, but also carries a heavy responsibility on her body."

Wulantuoya said that underwear is an item that is closely dressed, visible, touched and felt. As an enterprise that has passed the traditional mode of twelve years, the warm will not only abandon the entity store mode, but also will not develop online business for the time being.

"I want to walk on the traditional steps instead of relying on IT's wings to learn to fly blindly.

Because I am not only responsible for heating, but also responsible for working together with suppliers and distributors who have worked together for twelve years.

As we all know, the first generation of warm was a Sino Korean joint venture. In 2009, it became a private enterprise and became a local brand in China.

"Since it is the brand of Chinese nation, it is necessary to inherit Chinese traditional culture and find its own style on the basis of the advanced management mode of Europe and America."

Wulantuoya thinks that as a brand of the brand capital of Qingdao, the warm product should inherit the profound cultural background of the Qilu land, give the product a cultural connotation, and give the enterprise the national mission.

According to the insiders, at present, the price competition in China's underwear market is chaotic, coupled with the pressure brought by China's economic downturn, a blind impulse is surging in the industry. The more difficult it is, the more anxious it is to find a breakthrough. Underwear enterprises are experiencing a new historical shuffle.

Under this background, the most important thing is not to lose your way, but to go your own way. Therefore, the warm always stick to the quality and stick to the long standing brand line.

"Maybe this is an opportunity that God gives us, so that we can be more introspective, go our own way in a solid way, do a good job in a solid way, and let the Chinese wear the highest quality underwear."

Peace of mind results in success.

During the interview, Wulantuoya often looked at the calligraphy work hanging on the wall of the office - "Zen tea".

And personally make tea for yourself.

Zen tea often gives her a lot of inspiration.

Wulantuoya told reporters that the key points of Zen tea are bitter, quiet, free and easy.

"Tea is also bitter, but bitter and sweet, and bitter after return to Gan; tea ceremony is exquisite and quiet and true, let people sit quietly;" all "is from ordinary to comprehend the main road, and tea, often can let people from trivial and complicated life, free from life," put "under the comfortable, and when drinking tea, people often have to lay down their work, quite" steal a half day free "meaning.

Zen tea, such as pure water, without waves, does not follow the logistics, do not change the environment, natural wisdom.

Wulantuoya's parents are university professors. During her growing up, good family education endowed her with this special quiet temperament.

Wulantuoya started residence at the age of 7, and began to practise piano at the age of 12. In the piano room, it was a day. He often felt the beauty of the mood expressed by music while exploring the intonation.

Cello is a Western musical instrument, and discs are also played by foreigners. "For a 12 year old child, it was difficult to understand what the earth mother was, the beauty of classical music, the day after day's boring practice, and only experienced people knew it."

Wulantuoya told reporters that although it felt very bitter at that time, but now because of such experience and gain a tough character and quiet and mature mind.

"This is a practice of life."

Wulantuoya sighed, "every time you go to the stage, your mind becomes blank, but the performance is very colorful.

Later, I realized that blanks are a kind of input and put into a quiet world, which is the best state of music.

Meditation can reflect the beauty of music, and meditation can lead to a good career.

"Peace of mind makes things happen. Without a quiet mind, it's hard to run a good business."

Wulantuoya told reporters, "I have encountered business problems, it is precisely because of the calm mind, can rational thinking about enterprise development strategy, make a reasonable judgement."

Reporters learned that in 1998, when many domestic underwear enterprises were still entangled in the price war, the warmer created the first Chinese new body of warm underwear, warm body, comfortable, lightweight, warm body and comfortable body, which broke the new pattern of underwear industry.

Up to now, many faithful old customers recall the self confidence Manifesto of the year's "touch me".

The reporter has learned that when heating the series of warm silk velvet introduced by the warmer, it has marked a small tag with the word "touch me" in the models of each shop.

"Underwear is exquisite fabric material, consumers only have to personally touch the fabric, we can know that warm is a good product with good value for money."

Wulantuoya said.

In this year's beautiful marketing campaign, passive service became active marketing and a milestone marketing course for the domestic underwear industry.

Perhaps it is the quiet temperament that makes Wulantuoya steady in the face of wind and rain, and allows her to successfully steer the lingerie aircraft carrier, which has been running for twelve years, to continue to move forward steadily and bring new surprises and experiences to consumers.

In a few days, the thermal underwear industry will launch 2012 new underwear in autumn and winter. This is a beautiful industry always walking in front of the season. When the world is gorgeous in April, how amazing is Wulantuoya and her warm?