Chen Minghong: The Pioneer Of "Outdoors"

Starting from Hungary

Chen Minghong was born in Qianjiang and worked as a clay Mason when he was young.

In the early 90s of last century, as a member of Hainan Textile Industry Bureau, he was sent to Hungary by the Hainan Textile Industry Corporation.

At this time, domestic clothing exports are in full swing, Chen Minghong resolutely abandonment of high paying jobs and go to the sea to rush for gold.

In 1995, Chen Minghong set up a company in Hungary, specializing in clothing import and export trade, domestic ordering, Hungary sales.

In the clothing industry for many years, Chen Minghong is very sensitive to market changes, as long as he sniffed out.

In trade, Chen Minghong discovered that people in Europe and the United States love outdoor sports. They have to do many outdoor adventures, sightseeing and sightseeing every year.

Back to Qianjiang to run a factory

In order to make use of the low labor cost advantage in China, Chen Minghong decided to build the production base in Qianjiang, Hubei, known as the "one hundred thousand tailors".

In 1996, Hubei Yali clothing company was established in Qianjiang to export garments in full, with annual sales volume of US $30 million.

In the 2008 financial crisis, the European and American markets were battered, and the sales volume of Yali export dropped from 14 million yuan to 890 thousand yuan, which made Chen Minghong's pure outward business difficult.

Faced with difficulties, he told reporters with a smile, "turning the danger into a machine, the key is to deal with it flexibly."

He quickly adjusted the direction of the market and started the domestic market in 2009.

In 2010, the first image store in Shan Lin Road was located in Zhongguancun, Beijing. At the end of 2011, Chen Minghong had more than 100 stores in more than 20 large and medium-sized cities throughout the country.

In order to deal with the shortage of orders, he began to do OEM for other brands.

With delivery punctuality and quality clearance, it became the main supplier of XTEP in a short span of one year, and won the best quality award of XTEP in 2011.

"Market competition is always cruel. What I want to do is to keep a close eye on the best seller. The more intense competition is, the quicker we can get people to run faster."

In order to get "a place to stand" in competition, "we must have good capacity, quality and integrity," Chen Minghong said.

Popularized outdoor

Outdoor sports is a new concept for many Chinese people. The main players in outdoor sports are outdoor sports organizers, websites, clubs and some outdoor equipment companies.

But in recent years, outdoor recreation has become more and more popular.

Some large supermarkets quietly appear tent, outdoor tables and chairs, sun umbrellas, barbecue stoves and other outdoor leisure products.

Chen Minghong believes that outdoor sports reflect the good wishes of people to return to nature, return to nature and protect the environment. It is a healthy way of life and is bound to become more and more popular.

In the past few years, people often specialized outdoor sports, but there were several "challenges to life, challenges to nature, and explorations of dangers". He said that the direction of outdoor sports should be popularized as the mainstream.

In his view, outdoor sportswear should be changed to the traditional monotonous design, the use of color contrast in outdoor clothing, on this basis, add some seasonal fashion colors, etc., to add more highlights to people's outdoors travel and feel the nature.

Outdoor sports have been praised as "the future sports" by the countries all over the world. This is undoubtedly a "new blue ocean". "I believe China's outdoor industry has ushered in the most beautiful spring."

Chen Minghong, chairman of Hubei Yali Fashion Co., Ltd.

In 1993, he set up a foreign trade company in Hungary to sell clothes. In 1996, he began to operate the outdoor brand BOLUE-VARD (Shan Lin Road), and invested and built factories in Qianjiang; in 2008, the export volume amounted to 40 million US dollars; in 2009, he began to turn to the domestic market.

With its unique steadiness and persistence, Chen Minghong made the export of "mountain forest road" rank the forefront of domestic outdoor brands.