Shi Jie'S Double Life Of "White + Black"

At the end of October last year, 2011 Asahi China Creative Designer Award was held in China International.

Shi Jie gave people a completely different impression. He was as quiet as if he were alone. Shi Jie himself described this as a state of "emptying himself". On the other hand, he was enthusiastic about design, and Shi Jie had many friends in the circle. Shi Jie, who was in his eyes, was a very talkative person. Whenever he talked about design topics, he would become incessant and very willing to share and share with others.

Perhaps Shi Jie's inarticulate speech is because he is not eager to express himself to people. He deeply hides his understanding and understanding of design. Only when he meets like-minded people is he willing to open his own long dusty speech box.

This is exactly what I said: I do not need to explain to those who understand me.

A philosopher designer of Chinese culture

Just like Shi Jie's 2012 spring and summer show.

On this show, Shi Jie tried to use the "book of man and nature" as a "book lover" to find the natural philosophy of classical calligraphy in the eastern aesthetics and the spirit of indifference, purity, simplicity and balance.

In the view of Shi Jie, the spiritual realm and aesthetic concept of the calligraphic abstract expression are highly implicit and simple art, which is consistent with the Chinese nation's introverted, implicit and harmonious character.

Shi Jie said frankly that he began to be interested in philosophy a few years ago, and studied and interpreted classical Chinese philosophy such as Buddhism, Laozi and Chuang-tzu, so that he had a completely new experience and understanding of the design life.

Every designer's own brand is like a mirror reflecting the designer's personal feelings and attitude.

Shi Jie insisted that "purity" is the most abundant and the most beautiful. He admired the elegant feminine neutral beauty. Therefore, "Jesh" set the consumer group as a modern urban woman with elegance and self-confidence. She always showed her beauty in a pure, not confused, low-key, and unassuming manner, pmitting the beauty of harmony from thought to form as a whole.

As a frequent appearance in the China International Fashion Week, Shi Jie also has his own views on the development of China fashion week.

His views are somewhat different, probably because he deeply studied the Chinese classical culture. He felt that the development of China fashion week should have a "sinicized own mode" and should not blindly praise western fashion and follow the Western model.

Shi Jie believes that Chinese culture is the most worthy heritage of our cultural genes, and can not be copied by the West.

He said: "if Chinese designers always follow western fashion, no matter how hard they work, they will never be able to integrate into their bones.

Because of the notable international fashion week, their success is not only a long history, but also because they have western cultural genes that can not be copied.

It can not be said who is stronger than the East and west cultures, but if Chinese designers can express their Chinese cultural spirit in the contemporary international design language and continue to persist, as time passes, it will certainly be able to impress everyone.

Shi Jie said, this is what he particularly wants to see.

Two faces of "white + black"

In the life of Shi Jie, he is somewhat like the drama of "white + black".

Shi said he liked to completely empty himself after midnight, meditating his design in an absolutely quiet environment and following his inner feelings.

At this time, he is a madman who studies and designs, returning to sensibility, and expressing his own design from the most true self.

In the daytime, he had to abandon the feeling of the night again, and run his designer brand "Jack Shi" with a more rational attitude.

As a brand's "helmsman", Shi Jie has been constantly thinking about his business, forming his keen judgement of the market and looking forward to the concept of management.

And his deep understanding of Chinese culture and the unique interpretation of brand style are more like philosophers with intellectual characteristics.

When asked if he liked the "white + black" side, Shi Jie said, "actually, the state of affairs is a bit painful for me now.

Because I prefer myself to be an inventor and engage in creative and Research on Chinese culture with a sentimental attitude.

But it is an inevitable choice to make clothing brand or design. The clothing aesthetics and culture that you want to express must be pmitted to more people through commercial brand.

Shi Jie said frankly that the fashion he wanted to express may be ahead of popular aesthetics. But from the commercial rational thinking, we must consider the brand consumer groups and business positioning, and some perceptual design elements have to be abandoned.

In the future planning of enterprises, he introduced a high-end brand as a further development goal of the brand.

This is actually the selfishness of Shi Jie, who can more integrate into his own design thinking and style in high-end brands.

This also dissolves some of his helplessness.

Shi Jie said, 2012 will be the turning point of JS brand. This year, Shi Jie will devote more energy to brand operation, and consider the future development of the company as a brand operator.

He said: "only by making the brand more stable and deeper, can we spare more time to focus on design."

But in the future, he still wants to find like-minded and reliable team to run the brand, so that he can focus on his own creative design.

This is also the ultimate goal of Shi Jie, making it the most pure, simplest and most elegant professional designer like his costume.