Interview With Yao Rongbin, Chairman Of The Board Of Supervisors Of Guangzhou Apparel Industry Association

The 2012 Guangzhou International Fashion Festival, sponsored by the Guangzhou Municipal People's government, will be reopened in four years. It will be opened in September. This reporter specifically interviewed one of the organizers of the organizing committee, Guangzhou clothing. industry The chairman of the board of supervisors of the Association (former vice mayor of Guangzhou), Ms. Yao Rongbin, discussed the topic of the survival and development of Guangzhou's clothing industry, its future prospects and opportunities. As chairman of the industry, chairman Yao, based on the macro understanding of the trend of Guangzhou's clothing industry and years of experience, gave clear and accurate views on the way out and prosperity of Guangzhou's garment enterprises from the perspective of the industry.

Reporter: in 2012, Guangzhou is going to host the International Fashion Festival. What is the meaning of the fashion festival for Guangzhou to restart the Guangzhou International Fashion Festival?

Chairman Yao: the 2012 Guangzhou International Fashion Festival will be held on 6-9 September at the Pazhou Exhibition Hall of the China's import and Export Fair, the largest exhibition hall in Asia, with a preliminary planning area of forty thousand square meters. The international brand hall, the trend brand hall, the textile and garment making equipment and the OEM OEM processing hall, the surface accessories and the fashion show hall are set up. The exhibition is hosted by the Guangzhou Municipal People's government. The three Guangzhou garment industry association, the Guangzhou economic and Trade Exhibition Service Center and the professional exhibition company Guangzhou Yijia Exhibition Service Co., Ltd. are committed to developing a new market-oriented way of "government setting up, enterprises singing opera and professional operation".

Guangzhou is the starting point of the "maritime Silk Road". Guangdong has more than 30 thousand garment enterprises, and has formed 26 garment industrial clusters. Garment production accounts for 4 of the total clothing output of the country. Only Guangzhou's Liuhua business circle has 34 specialized clothing markets, becoming the world's largest garment production base and circulation base.

Although the clothing industry is very developed in Guangzhou, the recognition in fashion is lagging behind in the whole country. Holding the Guangzhou international clothing festival, promoting the transformation of Guangdong's clothing provinces to strong clothing provinces, developing the consumption culture of Guangzhou fashion clothes, creating the fashion direction of Asian fashion dress, can enhance the fashion status of Guangzhou in all aspects, and finally make Guangzhou the first fashion capital in Asia.

Reporter: 2012 Guangzhou International Fashion Festival's nickname @ Guangdong fashion is very special. Would you like to talk about its meaning?

Chairman Yao: 2012 official micro-blog nickname of Guangzhou International Fashion Festival and Guangzhou Fashion Week: @ Guangdong fashion - Guangzhou International Fashion Festival. Sina landing micro-blog users, as long as the search and @ Cantonese fashion, you can first find Guangdong fashion - Guangzhou international clothing festival official micro-blog.

Generally speaking, the name of the exhibition is too long to remember. Beijing is CHIC, and our Guangzhou International Fashion Festival is called "Guangdong fashion", which is based on our Sina official micro-blog nickname. This nickname is closely related to the trend of the times, so the current clothing festival is endowed with distinct characteristics of the micro era. Two, it is easy to disseminate, simplify complex names, and distinguish from other clothing festivals. It is easy to search on micro-blog, which is conducive to the attention and dissemination of fans. Three, it is helpful for media to disseminate news reports, find breakthrough points, facilitate the media to play more in-depth in all fields of fashion topics; four, it is convenient for this as the core, spreading information for exhibitors in the fans circle ahead of time, and linking them to the official website of the participating brands. The earlier the exhibitors, the sooner they enjoy the attention of fans of Guangdong fashion micro-blog, and preheat the exhibition brands ahead of time.

We hope that in the future we will talk about @ Guangdong fashion, and we can think of our Guangzhou International Fashion Festival and Guangzhou fashion week. It will be a cultural symbol of our exhibition.

Reporter: what is the feedback of Guangzhou international garment Festival?

Chairman Yao: for garment enterprises, joining the clothing festival is the best platform for looking for agents to join trade dealers, enter department stores, understand peer information and maximize brand effect in the shortest time.

The news of the restart of the Guangzhou international clothing festival has been heard by many garment enterprises. Many professional markets also want to be the venue of the festival of clothing and share a feast. It can be seen that the entire Southern China garment industry is also looking forward to such a professional trade platform. At present, the chamber of Commerce, consulates and overseas Chinese designers in Italy, France, Britain and other countries are also looking forward to participating in this grand event. At present, the exhibition has just started. The exhibition area of 1/4 has been booked, and the exhibition is scheduled to be completed by June 2012. The remaining stage is mainly organized by pre - stage spectators and pre - organizing activities.

Reporter: what is the government's policy support for Guangzhou's clothing industry?

Chairman Yao: in the outline of the development plan of the clothing industry in the Pearl River Delta region, it is clearly pointed out that the future layout of the clothing industry in the Pearl River Delta is based on the two central cities of Guangzhou and Shenzhen, and the development of the clothing industry headquarters economy and the fashion creative industry. Wan Qingliang, Secretary of the Guangzhou municipal Party committee, approved the proposal to polish the brand name of Guangdong's textile and garment industry. As a result, the municipal government decided to host the clothing festival to conform to the upgrading and upgrading of Guangdong's garment industry and enhance Guangzhou's fashion status in an all-round way.

Reporter: what are the special initiatives of the Guangzhou International Fashion Festival at the invitation of professional audiences?

Chairman Yao: the fashion promotion program is very meticulous, professional and extensive. At the same time, we also plan and organize the promotion according to the positioning and function of our exhibition.

"Three main and one subsidiary", one is the middle and high-end brand agents to join in investment and trade negotiations, brand exhibition, and department stores, and become the booster and incubator of brand transformation and upgrading, and the two is docking international and domestic designers and brand enterprises, so that designers can complete the perfect docking with enterprises and the market. Three is to help international brands develop the Chinese market and become the bridgehead for international brands to enter the South China market. Four is supplemented by the purchase of this platform by international purchasers. After all, there are Canton Fair in Guangzhou. After all, there is a Canton Fair. Our exhibition should identify its own differentiated positioning instead of everything. Therefore, from the function of export, this dress Festival is only a supplement, not a major one. The function of this dress Festival is " But at that time, dozens of textile and garment wholesale markets, high-end high-end department stores and high-end clothing Exhibition Hall offices will be held as our sub field in Guangzhou. The business circle of Guangzhou itself will be gathered by international buyers, and tens of thousands of global buyers will be gathered every day. At this time, the clothing festival will be like a huge magnetic field, attracting the eyes of all the global buyers and sellers of trade and franchisees through the clothing festival posters and coloured flags set up in the conference hall.

There are 10 major channels for strong publicity, 44 initiatives, and a comprehensive coverage of the global textile and apparel industry. In summary, four major areas are mainly promoted:

1, professional media, such as professional websites and professional magazines, now has more than 100 professional magazines and professional websites at home and abroad. There are more than 200 kinds of news and more than 5 million professional readers and professional buyers. And the Ministry of commerce website: world buyers network has also reached a strategic cooperation.

2, mass media publicity, such as television, radio, newspapers, portals and so on. At present, we are also planning to plan a cooperation with TV stations for fashion or clothing purchase, and welcome all fashion brands to participate in the column cooperation. We will also invite the mainstream media to hold thematic discussions on dress culture from time to time.

3, the precise invitation, that is, point to point invitation, such as with the provinces and cities, Hong Kong, Macao and Taiwan clothing association, high-end high-end department stores, professional markets, consulates of various countries in Guangzhou, covering the global textile and garment industry professional buyers. A special international and domestic buyer's Department was set up to collect data from international purchasers and garment agents in all parts of the country, and set up databases for international trade buyers and agents and businessmen in all parts of the country.

4, this exhibition will also focus on the promotion of new media such as Sina micro-blog. There is a very figurative metaphor for micro-blog promotion. When you have 10 thousand fans, you are equivalent to a local website; when you have 100 thousand fans, you are equivalent to a news website; when you have 1 million fans, you are a national newspaper. When you have 10 million fans, you are the TV station. When you have 100 million fans, you are CCTV. In this way, micro-blog's news has become the fastest way of communication besides live broadcast. Sina landers will be able to land Sina micro-blog. If you search and @ Cantonese fashion, you will be able to find the official micro-blog of Guangdong fashion Guangzhou International Fashion Festival. At present, micro-blog has just started and has more than 10000 fans. It has attracted the attention of many businessmen, designers and brands in the industry.

Reporter: what platforms and channels are there for enterprises to establish brands and brand?

Chairman Yao: creating a brand is a marathon, not overnight. It also requires long-term cost investment, how to stand out from many brands?

Compared with traditional TV, newspaper, magazines and internet promotion, clothing brands participate in appropriate scale and influential exhibitions, share hundreds of thousands of professionals and attract wide attention from the national media, and display the brand and image of the enterprises through the exquisite atmosphere of the booth decoration. The well-trained sales receptionists enthusiastically explain and synchronize the fashion culture to show the clothing culture and connotations. Therefore, it has become the consensus of clothing brand enterprises to choose the right brands to participate in the appropriate clothing exhibitions.

Reporter: small and medium brands are not yet mature. clothing What is the suggestion of chairman Yao if he wants to get good results at the exhibition?

Chairman Yao: in combination with the brand style and positioning of the enterprise, we will choose a mature exhibition with a certain scale. If we join the association to participate in the exhibition, we can get the corresponding preferential treatment. For decoration, environmental protection materials can be used for decoration to save money and recycle.

In addition to relying on various activities and services provided by the exhibitors, they should also do well in internal work and make enough preparations before they can make a difference. The same enterprises participate in the same exhibition, preparation work may get better effect of exhibitors, and no attention should be paid to ideas and actions. Good exhibitions may not bring good results. Therefore, exhibiting not only needs to set specific goals, but also needs to know what means to achieve it.

Reporter: this will be a great expectation. fashion Gala.

Chairman Yao: in twentieth Century, the formation of Milan Fashion Center changed Italy's status as a French garment processing country. The development of New York's fashion industry transformed the United States from the big buyer of European fashion to one of the world fashion centers.

We firmly believe that with the support of governments at all levels, associations and enterprises, Guangzhou will be the first fashion city in Asia through our Guangdong fashion Guangzhou International Fashion Festival.

During the same period, we will also organize various exciting events such as fashion parade, Chinese Fashion Festival, fashion Summit Forum and national dress culture week to create the fashion Carnival in Guangzhou and look forward to sharing fashion feast with the general public in September.