3. 15 Complaints &Nbsp; Online Shopping List No. 1

There is no doubt about the achievements and functions of the online retail market. However, behind the hustle and bustle of the online shopping market, businesses, shopping malls and even criminals are pursuing their interests.

Direct economic losses exceed 15 billion yuan

The apple myth created by Jobs is at most two or three a year, and the myth of online shopping seems to be refreshing every day.

In November 11, 2011, which was dubbed the "God's stick Festival", only a Taobao mall had just passed, and 3 million 420 thousand people poured into it within 1 minutes, and the turnover volume exceeded 439 million yuan in 1 hours.

In the later December 18th, the same myth was staged in the mobile phone field. Since the early hours of the morning, it sold directly to ordinary consumers for 3 hours, and millet website said that 100 thousand mobile phones sold online in December were sold out and the turnover was more than 200 million yuan.

While creating "selling myths" on one side, there is controversy over businesses.

In the 2012 "3. 15" consumer complaints list released by CCTV, online shopping topped the list, mainly showing that the quality of goods was not in conformity with the description, shoddy, selling fake and shoddy goods, and after the purchase of fake goods, businesses disappeared and could not protect their rights, group buying rules or services were changed at will, and online shopping after sale services could not be guaranteed.

According to the statistics of China Electronic Commerce Research Center, in 2011, complaints and rights protection platforms received about 52 thousand complaints from online shopping.

Not only the number of complaints is large, but also the unresolved rate of complaints remains high.

Among the 11812 complaints received by the independent group buying navigation website group 800, the rate of unresolved complaints was 43.3%.

Of large number

The phishing website attacks users mainly from the payment link, and defrauding users to pay the money by setting traps.

Rising (micro-blog) statistics reported that in 2011, about 200 million Internet users were attacked by phishing sites, resulting in economic losses of at least 20 billion yuan.

In a similar statistical report in 2010, 100 million users were caught fishing traps in the first 10 months of the year, and the direct economic loss was 15 billion yuan.

The cost of a phishing website is only tens of dollars.

The low price aura is fading.

B2C mall is undoubtedly the protagonist of the online shopping market, and the "price war" has always been an important weapon for their competition.

However, beginning in the second half of 2011, the "low price" advantage of online shopping began to partially fade.

Experts predict that in 2012, China's B2C enterprises need to abandon the "price war" instead of pursuing the actual profits in order to ensure "survival".

That is to say, in 2012, the price of online shopping products rose or became the norm of the industry.

Postage is a major factor affecting low prices.

In the Jingdong mall, Amazon China has ceased the "free shipping" distribution strategy, the sixth round of collective price rises within two years is fermenting.

In order to save freight, many forums and websites have appeared "stamp mail".

According to a report from a panning network, the average price index of Jingdong mall was between 5% and 15% in the fourth quarter of 2011, and exceeded 15% in early October and early December. The number of other B2C businesses was only 0 to 5%, with a slight increase.

Jingdong mall responded on the same day that this is the Alibaba group's "trying every means to attack competitors and elevate themselves!"

As China's two largest B2C in the world, Ali and Jingdong have been fighting against each other.

In 2011, the total sales volume of Jingdong mall was 30 billion 900 million, 3 times that of the same period last year.

Ali is suffering from a large number of small sellers and their bad products and services. The Taobao mall, which is set up in mind, has evolved into another Taobao network.

In October 2011, Taobao mall launched the new regulation of new investment in 2012, raising the technical service fee and margin of merchants stationed in the market by 5 to 15 times, which caused tens of thousands of small sellers to siege.

After the intervention of the Ministry of Commerce, Taobao mall finally announced the implementation of the new rules for the old merchants to be postponed to September 30th next year, and an additional 1 billion 800 million investment was added to resolve related disputes.

Aside from the competition or slander of Taobao and Jingdong, the end of the low price era of online shopping can be seen.

Recently, a Hermes handbag has been sold at the price of 495 thousand yuan at the show. This is the single highest consumption record in the online shopping fashion field, compared with only 5% off in the physical store.

"Return money net" suspected online pyramid selling

In addition to some fishing websites of businesses and shopping malls, there is an increasingly extreme money returning website, which is obviously another problem of online shopping.

Recently, some people have recommended that they join a 7.83,0.14,1.82% direct online shopping. They can pay 7000 yuan or consume 7000 yuan of goods, recommend users or develop their offline businesses to pay dividends in proportion. It is recommended that 3 shops with business licenses can join a certain proportion of shares of the company (that is, next year's listing).

"Is this pyramid selling?" netizens asked questions.

In fact, the Pacific direct selling online shopping is just one of many websites that return money. They return the Commission part of the business to consumers, and then attract businessmen to join the group to earn the difference.

The number of such websites is at least more than 100, and some B2C providers also have special channels to return money.

"At present, the acceptance level of users is still relatively low. On the one hand, trust is a problem. On the one hand, the cost of receiving money at the initial stage is higher, and there is a problem of market cultivation time."

Since the birth of the "return network" in 2008, it has been emulated by the pattern of collecting money from merchants and users, and this model has also evolved in practice.

First, the "queuing back money" website, such as the repayment network, claims that users will spend all their money back in full according to the order of user consumption.

Entering the 2011, Wanjia shopping and returning to Ben Bai also put forward the slogan of "daily dividend". Every day, 5% of the total sales of the previous day were distributed to consumers who met 100 yuan as dividends until the principal amount of consumption was exhausted.

The temptation on the surface of the money returning website can not cover up the problems.

It is reported that some users' capital needs to wait until 2018.

An expert who does not want to be named thinks that, no matter what the money back to the website is, there are still some problems in the operation mode of the repayment website.

"The money back website uses the highest 20% Commission of the business to return the user's highest 100% principal, which requires the continued entry of the subsequent users to return the principal of the previous user.

Once the number of subsequent consumers is not enough to maintain, there is a possibility that the capital chain will break up, and the interests of the latter will not be guaranteed. "

The experts said.

Experts pointed out that the industry is still in the period of horse racing, and we are all thinking of expanding the volume of users as soon as possible.

I hope that when the money back website is bigger and stronger, we should not lose our original intention and go farther and farther away from the road we do not want to see.

Liao Renbin, deputy to the National People's Congress, said that the relevant government departments should respond promptly to problems arising from online shopping in China, speed up the legislative progress of laws and regulations such as "Regulations on online retail management", and make online shopping into the legal track, so that online shopping regulation and consumer rights protection can be evidence-based, and fundamentally protect the long-term development of online shopping industry.