The Four Trilogy Of "Wonderful" Female Leader'S Entrepreneurship

From working for others to yourself

From asking for directions to setting goals

Being influenced by the whole family business, it is always a dream for Gu Zhenghong to start his own business.

Gu Zheng Hong, a finance major, graduated from the university after he graduated from university.

Based on previous research and preparation, Gu Zhenghong and Disney signed on the spot at the Beijing International Clothing Fair held in March 2007, and successfully became the two lion king and Marie of Disney.

Targeting British brands to win national authorization

"In 2009, I think I can go to another level, because the mode of animation derivatives is very good in China, from products, to brand to service, these three elements are stepping up step by step."

The choice of brands is more prudent. Gu Zhenghong inspected many anime cartoon brands and finally turned his eyes to the 40 year old British brand MR.MEN and LITTLEMISS.

Speaking of the reasons for choosing this brand, Gu Zhenghong said: "first, the MR.MEN&LITTLEMISS brand has historical background and brand culture connotation. It has a high reputation in the world. By 2010, it has created 85 wonderful young ladies, who are of different personalities.

Second, the brand is a blank in the Chinese market. At that time, the brand wanted to enter the Chinese market, and I could get preferential support policies. Not only did I get the authorization of 85 characters at once, but the British creative team will continue to provide us with new trends, new characters and story plots.

By the end of 2010, Qingdao marvellous cartoon company officially signed a contract with CHORION, UK, and won the MR.MEN&LIT TLEMISS brand's research and production in China related animation products and the market operation of the animation derivatives. At the same time, it obtained the Chinese authorization of the MARVEL LAND brand in the UK MARVEL company's clothing, shoes and caps, bags and other fields.

Brand promotion is the first battle.

With authorization, the challenge really begins.

The brand positioning and development mode of MR.MEN&LITTLE MISS abroad is different from that of China.

For a new brand, the difficulty and workload of promotion in the early stage are very large.

"Entrepreneurship is certainly not smooth sailing. The two most powerful word is persistence. We must actively solve problems when faced with difficulties.

Do not give up, do not complain, do not wait.

In 2011, Gu Zhenghong, who was chosen as the leader of Qingdao business leaders, started again.

The development plan and mode, the company relocation and team expansion, the development and production of hundreds of garments, all are pushing forward the product to suit the characteristics of Chinese children, and conform to the British brand concept and style. Product planning, design, fabric selection, initial sample, repeated proofing to big goods, every link must be approved by the British headquarters.

In March, the first batch of hundred sample clothing was arranged in the display room.

In July 1st, the first store opened in Qingdao BELLE Plaza, and a new concept of "children's living hall" appeared.

Up to now, the country has opened more than 20 franchise stores.

Gu Zhenghong positioned Mr. Qi's Miss Miao clothing as the middle end consumer brand, and imported some high-end products to meet the needs of high-end customers.

Gu Zhenghong and her design team will be curious.

I want to give Mr. Qi the wonderful Miss dress.

For example, the parent child dress in China is usually a family of three clothes that are designed in the same design, with only the size difference.

Mr. Qi Miao Miao's parent-child dress is three clothes, each has different cartoon characters, but the style is unified, let a person see is a family.

Gu Zhenghong did not do all the promotional work, but from the perspective of teaching and entertainment, he went to kindergartens, schools and shopping malls to organize activities and disseminate the brand and culture face to face.

It is these efforts that make consumers have a preliminary understanding of Mr. Qi's brand.

For the brand franchise format, Gu Zhenghong has his own understanding.

"I position the company as a brand management company, not a clothing manufacturer.

Instead of giving the franchisee a profitable product, he should sell them a way to start a business, and let him know how to run a good shop from thought to action.

It is precisely because Gu Zhenghong is coming from the franchisee, she knows what the franchisees need most.

Therefore, from the site selection, opening up to operation, and even to the ratio of goods display and distribution, her team will try their best to help franchisees.

The brand of Mr. Qi, who has just moved to the Chinese market, has come to the forefront.

In March of this year, Gu Zhenghong will take her "wonderful" costume to Beijing to attend the fair and formally face the national investment.

She said that the four venture was a growth in every step. Now she has defined her direction of development, that is, responsible for making a children's product. She will continue to walk in this industry, make small businesses into big enterprises, and eventually create her own children's clothing brand.

Gu Zhenghong's pioneering quotations

1, the first thing I said to my clients is that we must get the support of our family members before we start our business.

2, the store is always idle and lazy. I always disapprove of sitting at home and waiting for customers. I must be diligent in management, take the initiative to go out, take the initiative to promote their products and bring guests in.

3, for the first time entrepreneurs, choose to join the brand, do not blindly follow suit. First, the market share of this product is high, which may indicate saturation.

Our brand is an international brand with its history and connotation. It has a high reputation in the world, but it is still blank in China.

5, when franchisees come to consult, they are usually full of confidence. I will pour cold water on him at the very beginning.

Do you have any entrepreneurial ideas, family support, local connections, entrepreneurial ideas, and how to deal with difficulties, especially those with insufficient funds? These questions allow entrepreneurs to see if they are suitable for entrepreneurship.

6, plan before you do something, and how big you can do.

Do not blindly greedy big, we must start from minor matters.

There are always opportunities. If you do small things well, you have the opportunity to do big things.

7, every customer I will face to face with him to communicate, communication is very important, including husband and wife, colleagues, work partners, you have to tell me your thoughts, we can understand each other, find out how to solve the problem.