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High-End Consumption To Guide Industrial Upgrading

2012/3/30 15:42:00 4

Upgrading Of High Consumption Industries

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Luxury goods

The report of consumer consumption has also caused a great stir.

Some experts and scholars said that from an industrial point of view, expanding the consumption of luxury goods is conducive to setting up benchmarks for industrial development and guiding the pformation and upgrading of domestic industries to a certain extent.

During the Spring Festival, Chinese tourists created a new record of luxury consumption overseas. The Chinese become the main force of international luxury consumption, and China ranks among the world's first luxury goods.

consumption

The status of the country is just around the corner.

Media coverage has caused a great stir.

In a short period of about 7000000000 dollars, consumption has been thrown abroad. On the one hand, the task of expanding domestic demand is quite arduous on the whole. On the other hand, the consumption of luxury goods at the top of consumption level is so strong that it does constitute a sharp contrast.

"Luxury consumption" is not harmful to all kinds of harm? Some experts and scholars said in an interview with our reporter that expanding the consumption of luxury goods is conducive to setting up benchmarks for industrial development and guiding the pformation and upgrading of domestic industries.

Recently, Capital University of Economics and Business

Economics

Professor Zhu Liang, a professor at the college and director of the China brand research center, said in an exclusive interview with our reporter that it is not surprising that there is a "normal phenomenon" for Chinese tourists to buy luxury goods abroad.

He predicted that in the next few years, China will have a larger import boom.

He said that the proportion of luxury consumption in China's total social consumption accounts for a small proportion, which accounts for only 4.5% to 5% of the total annual import volume in China every year. However, due to its high grade, the market has great influence and symbolic significance.

"Consumption of international luxury goods is conducive to the balance of imports and exports, easing commercial disputes with major trade partners, and expanding domestic demand. At least, the country also encourages imports."

But he also believes that the import of high-end consumer goods can actually stimulate domestic industrial upgrading, because genuine international famous products are vivid textbooks, which can educate consumers and cultivate consumer demand, so as to guide local enterprises to invest in this industry.

For example, in the 80s of last century, because a large number of foreign household appliances were imported, most of them belonged to "high-end consumer goods" at that time, which added fresh contents to the modern life of Chinese people, which led to a surge in demand for new home appliances and led to the great development of the domestic household appliance industry.

Today, China is not only a large consumer of household appliances, but also has become a big exporter of the world's household appliances market.

It can be concluded that if China refuses to import outstanding products from other countries, it will also become more and more popular today than ten or twenty years ago.

Ding Liguo, the founder of the first retail network, said that luxury goods should not be simply regarded as an irrational consumption of conspicuous consumption. It should be interpreted in the light of the profound social, economic and cultural reasons behind it. At least, it shows that the high-end brands in China's industrial chain are missing.

The current consumers, especially the younger generation, have a strong desire for famous brands, and prefer to pay a premium for the brand.

This has great inspiration to China's manufacturing industry.

The profits of luxury goods firms can be 10 times to 20 times the cost price.

Under the demonstration effect, investors and producers will be attracted to manage brands by heart.

For example, Lining is developing to the high end, though it can not prove that it has been successful for the time being. Most of the brands in China belong to the low-end brands.

Although luxury goods account for a small proportion of the total social consumption, they symbolize great significance. It shows a social tendency, and people pursue individualization and high quality.

In fact, it is also possible to say that the society that advocates luxury goods has a high quality of its citizens, such as Japan.

Of course, Germany does not like to pursue famous brands.

Ding Liguo said.

Hu Xingdou, an economics professor at Beijing Institute of Technology, also told the reporter that the news is "very gratifying, at least indicating that a large number of Chinese people have become rich."

However, nowadays many people are not satisfied with the scene of luxury consumption, or simply treat luxury consumption as a waste.

However, this obviously confused the concept difference between luxury consumption and waste, or could not see the dynamic function of human pursuit of luxury consumption on economic and social development.

He also said that the state should continue to appropriately cut tariffs on high-end consumer goods, so that people do not have to make a detour to Hong Kong and Macao and overseas.

From an industrial point of view, expanding the import of luxury goods will help stimulate the production and development of high-end products in China.