Four Questions Of Footwear Industry In Huidong

2011, due to external

As an industry cluster

In the global economic ecological chain, the Huidong women's shoes industry is like a boat. The early opportunity to seize it has not been sustained. Even the owners who are the helmmakers can not predict where it will go.

First, ask the industry: what is the starting point and the crux of the problem?

In 1981, a Huidong native of Hongkong returned home and started the first shoe factory in Huidong in Huang Bu Town. At that time, the shoe factory was a simple household handicraft workshop. Most of the workers were roots, and it became the earliest footwear production base in the country.

Today, there are 2 million pairs of women's shoes flowing out of Huidong every day. The shoe output of one month is connected with each other, enough to circle the earth.

Huidong, which is fast becoming rich by women's shoes, has been mentioned repeatedly for many years. However, one obvious fact is that people outside the industry know little about it.

The huge figures surrendered by the low-end manufacturing industry can not hide the embarrassment of Huidong women's shoes: the manufacturing industry on top of the "Chinese women's shoes production base" has not been well-known for nearly 30 years.

In December 22, 2011, the Huidong County People's government reported to Zhu Zenan, deputy director of the Guangdong provincial foreign trade and Economic Cooperation Department, that the shoe industry in our county does not have a "foot washing ashore" farmer.

Chen Jingbo, President of Huidong Leather Industry Association, is one of them.

Although not long after the shoe factory went bankrupt, the shoe making industry took root in Huidong, and it became the earliest footwear production base in the country.

Today, there are 2 million pairs of women's shoes flowing out of Huidong every day. The shoe output of one month is connected with each other, enough to circle the earth.

Huidong, which is fast becoming rich by women's shoes, has been mentioned repeatedly for many years. However, one obvious fact is that people outside the industry know little about it.

The huge figures surrendered by the low-end manufacturing industry can not hide the embarrassment of Huidong women's shoes: the manufacturing industry on top of the "Chinese women's shoes production base" has not been well-known for nearly 30 years.

In December 22, 2011, the Huidong County People's government reported to the Vice Minister of foreign trade and economic cooperation of Guangdong province Zhu Zenan's shoe industry development report: "our county shoe industry does not have a" China famous trademark "or" China famous brand product ".

A more important factor is that the women's shoes manufacturing industry that once brought Huidong's prosperity is also faced with the same dilemma as other professional towns in the Pearl River Delta: rising raw materials, lack of funds, rising manpower costs, lack of brand awareness and low level of design. What's more, the heavy environmental costs that the local community has to pay...

As no one has ever expected that the shoe industry in Huidong will form such a huge industry, no one has ever thought that today's shoe industry in Huidong will be in such a predicament.

When people talk about Huidong women's shoes again, how much they have a detailed mentality: what is the advantage of having the "Chinese women's shoes production base" signboard's manufacturing city? Why is it issued first and then, or later?

"Golden Port" fading

Huang Bu Town, an important base for the production of Chinese women's shoes, is hard to find on maps.

It is a town on the coast of Huidong County, Huizhou City, Guangdong, adjacent to the famous Dayawan Petrochemical area.

The town, located in the southern part of the peninsula, covers an area of 97.7 square kilometers, and the coastline is 44.5 kilometers long. It is less than 1 hours away from Shenzhen Yantian port.

This is the starting point of the footwear industry in Huidong. It is a truly "Golden Port": the total population is about 160 thousand, of which 40 thousand are household registration, and 120 thousand are migrant population, three times more than the local population.

As a specimen of the rapid development of towns in the Pearl River Delta, Huang Bu has attracted many people to stop.

These include Chaoshan people, Hakkas, Hongkong people, Taiwanese, migrant workers and countless businessmen witness the great changes in the town from farmland to numerous factories.

Jilong, close to Huang Bu, is another shoe making town in Huidong. The town has a total area of 125.3 square kilometers, a coastline of 16.8 kilometers, and a total population of about 180 thousand people, of whom 37 thousand are household registration and 140 thousand are migrants.

Huang Bu and Jilong, together with the later Pingshan street and Daling Town, constitute the gigantic women's shoes industry in Huidong.

Today, the narrow Nim Ping peninsula is bustling with numerous factories and foreign crowds.

The average export price of a pair of women's shoes in Huidong is less than $5, but when it is labeled with the top brands of foreign countries, its value immediately becomes hundreds of dollars, and many of them are sold to Chinese consumers.

Camel (American Camel), Aana Sui (Anna Sui), Fendi (Fendi) and other more than 60 well-known footwear brands at home and abroad choose Huidong shoe factory as a manufacturer.

Just like Nike, old man, Valentino and other brand names are fixed in Guangdong processing production, "western development, Oriental processing" or "brand outside the province, production in the province" is the way of production that Huidong footwear bosses are accustomed to.

From the map, Huidong, Foshan, Guangzhou, Dongguan and Huizhou are in a straight line. Heshan and Shenzhen are located at the two points at the bottom of this straight line, with Guangzhou as the center, and then link up like an overlooking "K" shape around the Gulf of Guangzhou.

This overlooking "K" shape is almost an intuitive distribution of the footwear industry in Guangdong.

Huidong County focuses on making women's shoes, which are similar to Daphne shoes that the public knows. They are all PU skin, but are far from famous.

In fact, some of Daphne's products also choose foundry from Huidong shoe factory.

Although it claims to have more than 4800 shoe factories, there are few known to the outside world.

Over the past 30 years, only 7 famous brands in Guangdong, 21 famous trademarks in Guangdong and a number of other government officials have been interested in the data.

Huidong is known as the Chinese shoe capital that keeps pace with Wenzhou and Jinjiang.

In fact, it is generally acknowledged that there are only two Chinese shoes, Wenzhou and Jinjiang.

Wenzhou is famous for producing leather shoes, while Jinjiang occupies half of China's sports shoes market.

In the early 80s of last century, there were a large number of family workshops and specialized markets in the mountainous areas of southern Zhejiang, and the development pattern of small commodities and large markets was known by Fei Xiaotong, a famous scholar, "Wenzhou model". So far, it has been read to Wenzhou.

In the long history of shoemaking in Wenzhou, women's shoes are not their traditional dominant industries.

Wenzhou women's shoes are lagging behind Huidong for more than 10 years in production time.

In 2001, when Wenzhou won the gold medal signboard of "China Shoes Capital", the majority of local shoe enterprises still dominated the production and sale of men's shoes.

At that time, Kangnai, AOKANG, red dragonfly and other local footwear brands, which were famous for men's shoes, had already entered the ranks of the top ten Chinese footwear brands. Wenzhou shoes had opened over 4 stores in various parts of the country.

The Wenzhou women's shoes with PU leather as raw material are still weak and remain at the low end sales mode, mainly based on wholesale agents.

The best way for Wenzhou boss is to copy the successful mode.

In 2005, chairman Huang Xiuman of the giant shoe company first proposed the pformation and upgrading of the sales mode, and began to try to make special counters and monopoly.

In the second year, the company asked the famous movie star Jiang Qinqin to help Hawk "big day" women's shoes.

A group of Wenzhou fashion shoes represented by Zhuo Shi Ni launched the "branding" movement, which has risen rapidly with the advantages of Wenzhou's industrial chain, Wenzhou's regional culture and market demand.

Nearly 30 brands such as gigantic, famous, Zhuo Sany, special, gormet, kraft, sewing bird and so on are rapidly occupied by the market driven by celebrity endorsements.

Since 2006, the brand of Wenzhou women's shoes has risen rapidly. Last year, the annual output value of more than 300 women's shoes enterprises exceeded 30 billion yuan.

Wenzhou women shoes have made up the "barrel short board" of Wenzhou footwear industry, and have the ability to go further.

In essence, there is not much difference between Wenzhou women's shoes represented by Ju Yi and Huidong women's shoes.

Unlike Huidong shoe companies, Wenzhou shoe companies have much stronger sense of brand creation and are willing to spend money.

In order to enhance the popularity of enterprises, some enterprises in Wenzhou invest millions of dollars or tens of millions of dollars in brand promotion every year, and widely build sales networks throughout the country, and push the brand to the market through various forms such as monopoly, chain affiliate and so on.

As a representative of Wenzhou footwear industry, the giant shoe industry is the representative of Wenzhou footwear industry to the global market.

In 1988, Li Ailian borrowed money from relatives and set up a factory to make shoes with leather leftovers as materials.

Today, the company is run by her son, and now has 3800 employees, producing 10 million pairs of shoes every year for customers including Spain Zara.

Many of Li Ailian's neighbours also have similar stories. Active local entrepreneurs have turned this into a leader in China's private economy.

Huidong has also seen many wealth stories. Unfortunately, they have not turned wealth into a broader market.

Wenzhou was once again placed on the cusp of the waves when the shoe factories went bankrupt and moved abroad.

However, people ignore the power behind the rapid rise of Wenzhou - the active private economy is not only "hype", but also has more ability to adapt to the changing situation.

Probably not many people remember the fire that burned more than 5000 pairs of Wenzhou inferior leather shoes in Hangzhou's Wulin Gate Square in August 8, 1987.

But many shoemaking people in Wenzhou should never forget.

In the late 80s and early 90s of last century, leather shoes in Wenzhou were called "shoes for worship". They were worn out with paper paste and worn out for a week.

It is precisely in the era of low price strategy that occupied the market that many city stores showed "our shop refuses to sell Wenzhou shoes".

Wenzhou's "shoe king" Yu ah, using her popularity, influence and status in the footwear industry of Wenzhou, liaison with her colleagues in the construction of Footwear Association. Under his efforts, in 1988, the first industry association of China's leather shoes, Wenzhou Lucheng Footwear Association, was established.

On the day of the establishment of the association, Yu and more than 370 shoe factory directors jointly issued an initiative: "all my colleagues in shoe industry should take the reputation of shoe city as the emphasis, pay attention to the quality of leather shoes, and do not earn money for disloyalty."

In 1993, the Wenzhou municipal Party committee and the municipal government's "quality based market" strategy.

The quality of the main products of Wenzhou has gradually reached the advanced level of the whole province and the whole country and is close to the international advanced level, and the quality reputation of Wenzhou products has been recovered at home and abroad.

Many years ago, this strategy increased the composition of self brand building.

Today, Wenzhou has not given up this strategy.

What about Huidong?

Opportunity is not the advantage.

Mr. Song of Taiwan trading company in Huidong still remember that before 2006, Huidong shoe factory "mastered" the orders of most trading companies.

However, after that, the rise of women's shoes in Wenzhou has shifted many trade companies to the centre of gravity.

There is only one thing that remains unchanged: terminal channels are still controlled by Taiwanese, and Huidong shoe factories are still producing orders.

The shoe material shop with the same number of shoes factories in Huidong and its shoe materials are basically supplied by Wenzhou.

In Huidong, you can see a lot of Wenzhou people's trading companies, ordering shoes from Huidong shoe factories at lower prices than Wenzhou shoe factories, and then sending them from Shenzhen or Wenzhou to foreign customers.

No matter admit or not, no matter in the competition of low-end products or high-end products, Huidong women's shoes have no advantage to Wenzhou women's shoes.

"At that time, Huang Po women's shoes were opened in shopping malls, and later the state reform VAT, shopping malls to sell counters, added a value-added tax, Huang Bu people think that the tax can be less money, will give up all the opportunities in the mall."

Zou Qingyan, the president of the Far East shoe industry, said, "the national value-added tax reform has gone to Wenzhou, so Wenzhou people have accepted the value added tax. Since then, Wenzhou shoes have replaced Huidong shoes in the domestic shopping malls."

People always like to use "where there is a market, where there are Zhejiang people" to describe the ubiquitous Zhejiang businessmen.

Compared with the publicity of Wenzhou people, Huidong people are obviously more "low-key". This understatement comes from the conservatism of Cantonese.

Wang Yang, Secretary of the Guangdong provincial Party committee, said in dialogue with netizens that the advantages of the Cantonese are pragmatic and the shortcomings are too pragmatic.

This expression confirms the mentality of Cantonese since reform and opening up.

"Making money is too easy, no pressure, no need to think more innovative ideas."

Kenichi Ohmae, a famous Japanese management scientist, believes that this is the biggest obstacle to the innovation of Chinese enterprises.

The same applies to the women's shoes industry in Huidong.

However, this comfortable situation can not be sustained. With the changing economic situation, the challenge of Huidong shoe factory's pformation to high value-added business is inevitable.

"Huidong people and Hakkas make money by making money. There is no long-term plan and no goal."

Chen Shaobo, director of Huidong SME Bureau, said.

At the just concluded two sessions in Huizhou, Huang Shuzheng, vice mayor of Huizhou, said that 2 million of Huidong people thought they were Li Jiacheng and were complacent.

It is probably a generalization of entrepreneurs in Huidong, and at least a lot of entrepreneurs are thinking about how to grow further.

In June 2010, seven shoe enterprises in Huidong made an attempt to form the first shoe group in Guangdong, Huidong, and set up dozens of stores in Guangzhou.

Yu Shun Shoe Co., Ltd. General Manager Mr. Li Meishun said: "now the domestic market, for leather shoes, there is a rare brand development opportunities, because now young people, whether in urban or rural areas, they are influenced by the modern TV pop culture, and the improvement of cultural quality, they have their own ideas, pursuit of personality, fashion, and brand shoes and clothing is the best expression of their personality and fashion; at the same time, in the past two years, the price of genuine leather shoes is mostly over 400 yuan, more than 1000 yuan, so that in the 100-400 yuan stage, it provides a lot of space for women shoes leather shoes brand."

Yu Shun is one of the companies that make up Guangdong's sweet love. The company's scale is limited in the footwear enterprises of the whole county.

Soon, Zou Qingyan will go to Italy to talk with footwear designers. He hopes to create a designer club to change the product image and enhance the product quality.

Before that, he even spent a lot of money to buy advanced scanning equipment in the industry, and accurate foot scan for different gender groups to get data that could be applied to business.

In Huidong, few shoemaker owners are willing to make such a move, even though they are not short of money.

Today, let's look at Huidong. The so-called industrial cluster does not exist.

Obviously, Huidong has not yet formed an efficient and professional division of labor cooperation system, only "industrial agglomeration".

"Traditional industry is also a sunrise industry. It depends on how you do it."

A speech by Long Yongtu, chief expert of China's accession to the WTO, in Wenzhou, may be more appropriate in making Huidong women's shoes.

However, it is easy to say it, but it needs Huidong to solve many problems.

Among the many problems, the most important problem to be solved is the construction of regional brand in Huidong.

Two ask enterprises: where are the leading enterprises?

Huidong is still playing the legend of creating wealth. Countless foreign entrepreneurs are running their own businesses in the intensive shoe factories. The Migrating Workers dream of becoming a boss one day.

Just after the Spring Festival, the factory next to the shoe factory in Leicester just opened its firecrackers, but the second day quietly went out of business.

Leicester, which owns three production lines, has been delayed due to difficulties in recruitment.

In Huidong, a company with a production line is an enterprise of above scale.

Many people in the industry recalled the glory of women's shoes industry in Huidong before and after 2006: when domestic and foreign demand was strong, orders could not be reached, and each factory worked until 2 a.m.

Nowadays, it is rare to see factory processing again. Many shoe factories have not been able to start up to now.

If we fail to compete with Wenzhou from Huidong's conservative character and miss the opportunity, then the conservative operation of technology is the main reason why Huidong is in a difficult position today and can lose two shoes.

Perhaps few people have really thought about why a large number of shoe factories can not undertake the important task of upgrading the industry.

Non direct customer

The Chinese have just passed the lunar new year, and have already felt the atmosphere of overseas market becoming tense again.

The continuous blizzard in Europe has made many business owners of thousands of miles away from Huidong lose their calculations. According to the past years, after the beginning of the year, shoe factories in Huidong have begun preparing for the summer sandals. They are busy producing thick boots for Europeans.

For those who choose to start after the Lantern Festival and gain additional orders, the shortage of manpower is even more difficult.

But fortunately, the production line of a quiet Spring Festival holiday finally broke the silence and began to turn.

"The employees in the factory start work ahead of time. How many pairs can you make?"

Wang sat in the reception room of Guangdong East (International) shoe material marketing center, telling reporters about the recent situation of shoe factories.

Wang is a trader in the huge market of hundreds of stores. The title of the card is "general manager".

However, the company's biggest boss is not him, but the general manager of the Far East Shoe Co., Ltd. Zou Qingyan and partners.

The Far East shoe industry, which produces 2 million 500 thousand pairs of shoes a year, is not the largest shoe manufacturer in Huidong, but it is enough to squeeze into the top ten.

In the eyes of people familiar with Zou Qingyan, this is a person who has ideas and has the courage to put his ideas into practice.

This is a sharp distinction between Huang Po and Jilong many shoe bosses.

Zou Qingyan's Far East shoe factory has achieved semi automated production, which can appropriately reduce dependence on labor.

Zou Qingyan hopes to further improve the automation level of shoe factories, so that "recruitment shortage" may not bother the Far East any more.

For many factories, upgrading equipment requires huge investment and risks. They are unwilling to try it easily.

However, there is no free lunch in the world. Brand building and technology investment require money. This is also the focus of the biggest controversy between Huidong's manufacturing industry and the future of Guangdong and even China's economic reform.

In fact, many business owners are indirectly connected with Europe. Their factories produce women's shoes that supply Europe or the rest of the world, but never have dealings with businessmen in these countries.

As a result, they are not concerned about the news that Portugal's default swap quotas are going to be higher and Europe is in the process of a new round of policy games.

Many factors, such as rising labor costs and rising prices of raw materials, are plaguing them as if the moisture of the South "Hui Nan Tian" brings them.

Trading companies play a bridge role in international trade.

Just like many years ago, when manufacturing industry in Hongkong and Taiwan began to shift to Guangdong in the former part of the mainland, today, Huidong's industry still retains its distinctive characteristics of the time.

Taiwan businessmen still occupy the lifeblood of the industry -- terminal trading company.

"Huang Bu truly operates more than 20 enterprises in general trade."

Previously, Chen Sheng, a shoe factory in Huang Bu Town, said that Huidong shoe enterprises could not control their fate.

Chen Sheng Da, who founded Wanda Industrial Co., Ltd. in 2003, devoted money to the footwear trade. "Over the past 8 years, more than 20 million yuan has been invested, and there is still no achievement at all."

A few years ago, the Far East shoe industry set up a trading company in the United States, trying to break its brand "shepherd girl" into the US market.

This is a meaningful attempt for the shoe industry in Huidong.

Unfortunately, this attempt ended in failure.

Shepherd can be said to be the first shoe chain in Huidong's footwear industry, but quietly withdrew from the market in 2008.

"A lot of business is not what you want to do, but there is division of labor in the market.

Wang Qi regrets that Wenzhou people seem to be more suited to the jungle rule of international trade.

"In order to solve the problem of trading companies' arrears, they began to change their ways last year, and trade companies went to buy materials, factories to process, and only to collect processing fees."

Wang said that he would rather do less and earn a pair of money.

Although he said that such a practice has become the industry consensus, however, from the current feedback information of enterprises, many enterprises are still making their own decisions.

Necrotic ecological chain

Chen Sheng Da has counted factory equipment and said goodbye to the Wanda shoe factory that accompanied him for 24 years.

Since he started making shoes at the age of 16, he has been in the industry for 27 years, almost at the same time as the footwear industry in Huidong.

The curtain call of Wanda shoe factory seems to indicate that the traditional shoe making industry that Huidong is living on has been declining.

In 2010, a lawsuit by Chen Sheng Da also attracted the attention of the industry.

In May of this year, Chen Sheng Da, together with 3 other Guangdong women's shoes owners, sued the US federal court for a lawsuit against a US footwear importer, RAY CAI (Chinese name Cai Zhiping, Chinese American, native Guangdong Meizhou, former Shenzhen Wuzhou circuit group senior management), and won the lawsuit in arrears, and successfully prevented the defendant who owed $3 million from filing for bankruptcy.

Since July 2006, he has travelled to California for several times, asking CITICROSS to repay the money orally, but he has been rejected by the other side.

In foreign countries, Chen Sheng introduced that they had gone through such difficulties as fighting alone, language barrier, ignorance of law and so on.

Li Naizhong, the general manager of Huidong county's Yedan Shan shoe company, who was sued together for the $1 million payment, disbanded himself in a 700 person factory in Huang Bu Town, Huidong county.

"A case is won, and a news conference will be held immediately to tell the people around the world that we should not take our back."

Chen Shengda said that the $500 thousand owed was not enough for the Wanda shoe factory to close, but it was enough to be the trigger for the incident.

Like the pain of China's manufacturing industry, the reason for the closure of Wanda shoe factory is nothing more than the rising price of raw materials, rising RMB exchange rate, rising labor costs, and the depressed European market. Besides, the women's shoes industry in Huidong has been overexpanded.

After the blind production led to oversupply, the shoe factory profits were directly depressed.

Just a few days ago, Chen Sheng Da displayed some of the best pair of women's shoes he had collected from England on micro-blog.

Chen Shengda wrote: "although the shoe factory did not do it, after all, it has been in operation for more than 20 years, and has deep feelings, and love my shoe treasure will always be treasured."

In real life, everyone else calls Chen Sheng Da proud of the three brothers, which is his micro-blog name.

On micro-blog, he introduced himself like this: general manager of Wanda Industrial (Shenzhen) Co., Ltd., French partner of the wine field, and Chen Sheng Da, deputy director general of China (Shenzhen) wine importer Association, enjoying traveling photography, wine tasting, and meddling.

However, Chen Sheng's heart is still unable to put Huidong's shoe industry in touch, and from time to time he inquired about the situation through colleagues from friends and Wanda industries.

On the day of the interview, Chen Sheng Da bandied the banquet of wine merchant friends who came to Shenzhen.

He wrote in micro-blog: "for the development of the footwear industry, there is no way to eat with you. I am now returning to Huidong to receive interviews in the province, and come back in the morning."

"The footwear industry in Huidong has no system from the beginning.

In many shoe factories in Huidong County, a fax order sheet instead of a contract is very irregular.

Chen Shengda said.

The losses suffered by Huidong enterprises are not counted.

Chen Shengda once estimated that the business owners of Huang Bu Town would lose more than 10 million yuan a year.

Chen Shengda's lesson was that he overbelieved the credibility of American companies, and did not require the other party to provide bank letters of credit. Instead, he used cash payment after arrival.

This is also a common problem in the industry. "A car shoe, a piece of paper, no official seal, is the salesman sign a name.

You have to ask me the contract, I let others do it.

Because of the small scale of production, many shoe factory owners in Huidong are unwilling to invest in the research and development of products, and have no independent products. Once a product is found to be more popular in the market, they will immediately follow suit.

In fact, the shoe industry in Huidong is hiding a deeper crisis.

Chen Sheng Da gave an example: "your factory owes 2 million of this year, 500 thousand of its losses, and it owes 2 million 500 thousand to people, and then one year and 500 thousand loss. Some materials dealers do business with you for a year. Although you owe others money, you can still get some benefits from them and continue to give them.

Even if we owe 5 million, there will still be supplies. "

Chen Sheng Da estimates that such enterprises account for more than 60% of the footwear industry in Huidong.

This number can not be confirmed.

However, lending is becoming more selective among major banks, and tends to extend high long-term loans to companies with government backgrounds.

Many small businesses are on the brink of bankruptcy, and some companies are forced to turn to underground banks. The interest rate is likely to be as high as 70% to 80%.

The way of doing business in Huidong likes to "count on credit". It is undoubtedly another time bomb for Huidong's shoe industry.

Before the new year's Eve, a friend of the shoe factory told Chen Sheng Da that a lot of factory owners walked away and will not open next year.

"On these two days, I went to the factory of Guangming Buji in Shenzhen, and the wages of others were not high.

Huidong is also limited by regional restrictions and environmental support. "

Chen Sheng said frankly that if the government does not increase the "horsepower", the shoe industry in Huidong will probably die.

In the two sessions of 2010, Chen Shengda said, "the vitality of Huidong locals in the footwear industry is only 2-3 years, and the whole shoe industry in Huidong has only 8-10 years of vitality".

He said that the reality is gradually corroborate his view.

"Xie Yi has worked with others to set up a factory that specializes in" jumping shoes ". The business is very good and their business is good. You can imagine how bad the whole industry is.

How many enterprises that collect the shoes of jumping building?

Jumping shoes, that is, some businessmen buy shoes for shoes that are not well managed at below cost price.

In the official view, the footwear industry in Huidong is all right and is moving towards an ideal state.

Entering the town of Jilong, there are thousands of shoe material shops on the stripped people's road and its branches. The shoe market, which integrates shoe material wholesale and retail, storage and pportation, and shoe machine exhibition, stretches for several kilometers.

The busy road, the crowded workers, the excitement and panic may be the realistic portrayal of this dream land.

"Here is the grass-roots economy. There are two kinds of shoes factories here: first, wash feet and go ashore, and second of them have no possibility of third kinds of pformation.

Like other places, Taiwan and Hongkong invest in it, clap your ass and go, you can't run away here. "

Wang Yun said that more and more foreigners Lai Huidong started their business, and more and more locals emigrated overseas.

Three ask the government: forget or turn a blind eye?

The success of manufacturing is not always the credit of governments at all levels. "Enterprises always have to take steps ahead of the government."

But there is no doubt that the government plays a very important role in it.

In the 30 years of Huidong footwear industry, the brand promotion of "Huidong women's shoes" is not "giving strength".

"Why is Wenzhou doing so well? The government will provide a series of platforms for free to take you out and make sure you get the booths. You only need to bring the products to the table, then slowly give the whole foreign trade chain operation to you."

Chen Shengda said.

In fact, what people need to question is not limited to this.

Garbage "invasion" City

The car slowly opened the four way of the seaside and entered the industrial area of the west gate of Huang Bu Zhen.

Unlike the industrial district of Dongguan Town Street, there are no obvious differences between the industrial districts and the residential areas of Huang Bu.

Li Shiwan pointed to the roadside industrial waste and said, "if there are winds above 3 levels, the yellow port is full of dust and rubbish floating."

This year, Li Shiwan has been working in Guangdong for 20 years. In 2006, he built his own shoe factory in Huang Bu.

The shoe factory can produce nearly 600 thousand pairs of women's shoes every year. After the appreciation of the renminbi, the profits of a pair of shoes have dropped to less than 1 yuan.

"We do the US line, the European market is sluggish. Before the main attack on the European market, it began to pick up orders from the United States. Now our order is OK, but the future is not very optimistic."

Li Shiwan did not ask too much for the government: "the most important thing for the government is to do well in public order, hygiene and town image. They can't help small things."

As the two CPPCC member of Huidong County, Chen Sheng Da did not give advice to the county.

On one occasion, the factory that worked with Chen Sheng Da was sealed off by the sanitation department because the boss of the enterprise had no money to pay the garbage fee.

When Chen called the phone, he said, "you have no power to seal it, let him produce it first, and let him hand it in next week."

A few days later, Xie Yihui, chairman of the Huizhou footwear industry association, took the staff members of the chamber of Commerce down to investigate. Chen Sheng Da, vice chairman of the association, submitted the proposal as a proposal -- "you can give the enterprise a deadline and a deadline."

At that time, Huidong county leaders gave instructions to the price bureau to investigate whether the charges were reasonable.

"I am not talking about price. It is a question of law enforcement flexibility.

The mayor and the Secretary of the Town Committee called me and said I killed someone. I said no harm. You can't do this.

Last year, Li Shiwan paid 6000 yuan for garbage.

He was not satisfied with such sanitary condition. "Many guests dare not come."

Huidong county produces more than 300 tons of shoe material garbage every day, except for the landfill near the landfill site of the peace mountain town, lion cave landfill.

In December of last year, 150 acres of landfill in the vicinity of new laopu near Huang Po town were on fire. The shoe waste had been burned for 9 days, and most of the Huang Bu towns were shrouded in thick smoke and smelly.

The government's delay in putting out the fire is more dissatisfied with residents.

The landfill used to be a favorite paradise for nearly 100 cattle. After eating slaughtered cattle, beef was sold to local and Shenzhen markets in Huizhou.

Enterprise's contribution

"It took two months last year to ban those unlicensed and unlicensed shoe processing plants, and finally found some ways to make money for some departments, no cards, no cards, all cards and packages! Two certificates ten thousand!" Chen Shengda said.

"You can absolutely stipulate that in the three months' rectification period, we can not pass the card. They are two minds with us. It is difficult to unify."

On the other hand, there are too many chain links between Huidong and government officials to fear foreign investors.

Chen Shenming, a businessman in Shenzhen, had "abandoned Huidong's superior geographical location and pportation advantages" and chose to move the shoe industrial park project originally located in Huidong to Jiangxi City, Gansu Province as a whole.

In 2003, Chen Shenming bought 295 acres of land in Pingshan Town, Huidong County, Huizhou.

When he planned to build Asia's largest footwear R & D center and headquarters base in 5 hundred million, Ping Shan Street office seized the land certificate and sold it to a company to develop real estate.

After Chen Shen Ming's appeal failed for 5 years, he was forced to invest more than 100 million yuan. He will set up a footwear industry park, which mainly includes shoe industry chain, including R & D, manufacturing and procurement pactions, in Jiangxi Gao An, with a total investment of 3 billion 400 million yuan.

This project is highly valued by the provincial government of Jiangxi province and has been listed as a major project supervised by the provincial governor.

Chen is not the only one who has fallen on the land issue. Liang Huinan, the shoe boss from Shenzhen, has also gone to Jiangxi because of the entanglement of land.

Not long ago, the media reported that the owner of Jinling and shoe material processing factory in Daling Town, Huidong county had Xiaowen's "walking guy" before the Spring Festival. The shoe factory worth nearly 250 thousand yuan was taken in by government departments and sold at a price of 70 thousand yuan.

Ceng Xiaowen said that he hired the 4 floor workshop of Daling town across Gou Tsai road to start a shoe factory in 2009. In January 6th of this year, because of the arrears of 30 thousand yuan, the landlord Zhou Xiukun locked his workshop.

Luo Yanhui, deputy director of Huidong Daling town comprehensive management office, said that on the day of the incident, the workers were very excited, so he led several joint defense members to deal with the Labor Department of Daling Town, and as to which legal clause to support the selling factory, he said there was not much consideration in this regard.

Under the leadership of the town's leadership, the town comprehensive management office actually hosted the auction plant to prevent workers from blocking roads and demanding salaries, aiming at maintaining stability.

"Labor on this side must not run more factories and earn more money. They will take over as soon as they run, and they will pay wages for workers. Who knows how much the equipment in the factory is worth?" many shoe factory owners have doubts about the practice of the labor management office.

Such suspicion stems from the "town" from time to time to the shoe factory for all kinds of "benefits".

Now the red lanterns hung on street lamps are not free for businesses.

"They went to the factory to drink tea to talk about this, let us think, I gave 400 yuan, you do business here, this money is still to give."

There are enterprises.

In the usual district and county sports meetings, the larger enterprises will also spend tens of thousands of "sponsoring" basketball teams or table tennis teams in two towns.

Chen Shengda said: "the government must take the lead in training institutions, which is the life of the industry, and you do not have any.

Such as a technical school, regular training of financial and management personnel.

"There are training, fire and safety training, a company pumping 2 people, a person to pay 800 yuan, pay the money can not go."

He was quite indignant at this.

Key pfer of industry

"The tax revenue of the shoe industry is only about 2 hundred million of the whole county's annual increase. My government also needs to develop other industries to support it, not just this."

Chen Shaobo said.

This remark refers to the strategy of "big tourism" proposed by Huidong.

Prior to that, Huang Shuzheng, Secretary of the Huidong county Party committee, said that the coastal tourism industry of Huidong, which is leading by sunliao coastal tourism and five star hotels, is becoming the new economic growth point of Huidong. It is committed to making the whole county a Pearl River Delta Tourism and leisure base.

One shoe business owner said: "the government believes that shoes can not create big taxes, can not make achievements, and they think that shoemaking is a bit polluted."

Earlier, some companies told Chen Shaobo that the policies offered by the mainland were very favorable and they wanted to move factories.

Chen Shaobo replied immediately: "I said I wasn't worried about your leaving, and I would also like to send you away. But if you don't go, I hope you will understand Huidong, because I have a foundation here, and I can tell you that fashion women shoes will be known to Huidong, and they will not run to Shenyang, Suzhou and Hunan."

"I said everything was built for you on my side. The government gave more than 1200 workers every year to do hygiene for you.

"Shoes culture festival" has been held for the 5 time, and the brand of Huidong has already risen. What do you lack? "Chen Shaobo said that every year, the government takes out millions of enterprises to support enterprises to participate in exhibitions, training and holding forums.

In fact, the idea of enterprise migration is not born without reason.

Vietnam and Huidong have no direct relationship with Huidong. Actually, this country has already posed a threat to the fate of Huidong's industry. This threat has gradually infiltrated into Huidong's low-level manufacturing base with the invisible hand of the market economy.

Nowadays, more and more foreign-funded enterprises regard Vietnam as the second low-cost production base besides China, and they have been looking for a low-cost production base that can replace China.

Although Chen Shaobo is not worried about the relocation of Huidong factory, the rise of shoe manufacturing base is the proof of industrial pfer.

At least, this shows a clear trend that the low-level industry of shoe industry can be replicated everywhere, and Huidong does not have much advantage.

In Chen Shaobo's eyes, what are the core strengths of developing women's shoes in Huidong?

Although Huidong still has many advantages that many shoemaking enterprises and other exporters do not want to give up -- the most important thing is the first-class infrastructure in the region and its skilled labor force.

However, Huidong is not Guangzhou, Shenzhen or Dongguan after all.

Perhaps, Chen Shaobo did not know that in the mid and late 80s of last century, the shoe industry in Taiwan was facing a serious shortage of labor force, the rapid appreciation of the NT dollar against the US dollar, and the continued rise in the price of shoe materials, which gradually shifted the factory to the mainland.

Chen Shaobo also knows that Huidong footwear industry has "big industrial clusters, small brands, large volume and small output value, which needs upgrading and upgrading of industries."

"In 2009, Huidong County planned to build a theme industrial park with a total investment of 1 billion 800 million yuan and an area of 6000 mu for the production base of Chinese women's shoes. At present, the infrastructure construction of the park is underway."

Huidong county Party committee secretary at a meeting said that the Industrial Park as an important carrier to promote the pformation and upgrading of the footwear industry to build, undertake and introduce well-known brands at home and abroad, to promote the pformation and upgrading of the local shoe industry.

"Second is to set up a group company to develop, design and build Huidong's own brand through the formation of a group. The third is to build a shoe material production base and enter the production of raw materials for the upper reaches of the footwear industry, so as to reduce production costs."

Li Canhong, then Huidong county magistrate and current county Party Secretary, also revealed that Huidong county is striving to start the integration of resources this year to promote the listing of shoe enterprises.

"At the end of the year or early next year, we should take shape."

Chen Shaobo said, "the government mainly wants to pass the park, and the whole industry uses the word of leadership to introduce several wolves, so that they can get up and move."

"To make a brand, I always say," the brand is not created. Can a brand of artificial leather make a brand? "Chen Sheng Da suggested that the government first support ten large and medium-sized enterprises to conduct a pilot project, so that they can try pformation," do a pair of shoes to subsidize 5 yuan, see if it can be cultivated. "

Obviously, the protagonist of pformation and upgrading is the enterprise, the grass-roots government is an indispensable backstage promoter, or "a lot of supporting roles."

Four ask the chamber of Commerce: when will the interest war cease?

In July 13, 2011, Huidong shoe leather industry association held a general meeting.

This is the second chamber of Commerce established in Huidong within two years.

In October 28, 2009, the Huidong Footwear Association was established.

Earlier, there were Huizhou Footwear Association and Jilong and Huang port Footwear Association.

Although it was listed in July and elected the first board of directors with the chairman of the Huizhou Municipal People's Congress and Chen Jingbo, chairman of Huizhou Wei Ming Footwear Co., Ltd., however, it was not until October this year that the Council held its inauguration ceremony.

"On the day of the founding of the July, the scene was extremely cold and deserted, and the so-called members did not take part in it."

The insider disclosed that at that time, a leader in Huidong county made a phone call to the following enterprises in person, and asked them to support the work.

For this reason, the inauguration ceremony has been postponed several times.

Suspected violation?

"There are several chambers of Commerce in the shoe leather industry of Huidong, but no one can represent the footwear industry in Huidong.

It is necessary to establish a shoe leather industry association which covers footwear industry and tannery shoe material trade related to footwear industry.

Qin Feifan, executive vice president and Secretary General of Huidong shoe leather industry association, said that it will always be the only organization representing the external exchange of Huidong shoe leather industry.

This position stems from the fact that leaders at all levels attach great importance to this industry and establish this organization.

Qin Feifan did not explain the government background of the establishment of the chamber of Commerce. "When it comes to the government level, it is hard to answer.

But when it comes to the advantages of the association, Qin Feifan stressed, "our strength lies in policy tilt and government resources."

Qin Feifan's other identity is Huidong County SME Bureau reform and development stock.

Shoe leather will always work with the SME Bureau. The president's office will be less than 10 meters away from Qin Feifan's office.

However, the opinions formulated by the State Council in 2007 on accelerating the reform and development of trade associations of trade associations explicitly stipulate that trade associations must carry out activities independently and independently in accordance with laws, regulations and articles of association, and earnestly solve the problems of serious administrative tendency and dependence on the government.

It is stipulated that: "at present, the office is to be separated for a specified period of time, and the present civil servant shall not serve as a leading position in the trade association."

In November 22, 2011, Wang Yang, Secretary of the CPC Guangdong Provincial Committee, stressed at the Guangdong Provincial Work Conference on deepening reform of the system, we should vigorously cultivate and standardize the management of social organizations.

Efforts should be made to increase the pfer of government functions so as to let the social organizations "decentralization" and dare to let social organizations "relay".

He said that all social organizations can "live well and manage well" and they should be gradually handed over to them.

According to the thirteenth provision of the regulations on the administration of registration of societies issued by the State Council in 1998, it is not necessary for the social organizations whose business scope is the same or similar in the same administrative region.

Qin Feifan will not know.

When asked whether the association had any affiliation or affiliation with other chambers of Commerce, Qin Feifan said: "according to the regulations of the State Council promulgated by the societies, the conditions for the establishment of social organizations can be established, and we have no affiliation."

In fact, for the first time, the association failed to get the approval of the civil affairs department and finally passed the examination and approval.

"Because the chamber of commerce is a voluntary establishment by the people, but the government will lead this association. The secretary general is sent by the government to facilitate communication with the government and facilitate communication with domestic and foreign leaders, chambers of Commerce, associations, etc., representing the image of Huidong. Otherwise, there are five chambers of Commerce in the past, and there are people coming to it. I don't know which chamber of commerce is representing Huidong to receive it!" Chen Shaobo said when he talked about the relationship between many chambers of Commerce.

Although there are only 300 members, Qin Feifan does not care about the number of members.

"The total output value and the tax amount of the enterprises that are always vice president or above account for more than half of the whole county, that is to say, large enterprises are our vice presidents and above units."

According to the introduction of the "China women shoes industrial base" in the Huidong county's internal exchange publication, the general statistics of the shoe leather industry association, the reporter has roughly counted, there will be 1 presidents, 11 executive vice presidents, 3 Permanent Honorary Presidents, 38 vice presidents and 4 directors.

Conflict of interests?

Reporters waited for a minute, and Lin Weijin, chairman of Huidong footwear industry association, came out.

Lin Weijin walked slowly in a well fitting shirt and casual suit, and placed Louis Weedon's classic handbag on the wooden table at the terrace leisure kiosk.

This is Lin Weijin's office building in Huidong. Looking to the south, less than 5 minutes' drive is the location of Lin Weijin Jin Feng Shoe Co., Ltd.

In 2009, Lin Weijin was elected president of the Huidong footwear industry association. Lin Weijin's Office Association developed to more than 500 members a year later.

Although there is no government character, the Huidong footwear industry association has been recognized by the government.

The leaders of Huidong county Party committee and county government were present when they were founded, and the information disclosed to the outside world was to support the chamber of Commerce.

And whether it's going to Beijing to attend the China Leather Association's activities, or go to various parts of the country to carry out activities will take the chamber of Commerce.

At this time, the Huizhou Footwear Association, which was officially designated by the government, has long been ignored by the government.

"The Huizhou footwear industry association is established by the Huidong County initiative. After the party secretary came to know, she simply hung up the Huizhou brand.

I don't think their operation is very good. "

Chen Shaobo introduced.

People familiar with the matter said: "the footwear industry association of Huizhou is a representative of the government, but the government insiders do not think so. The association of President Lin Weijin is replacing the chamber of Commerce in the city."

Lin Weijin did not care about the establishment of the shoe leather association. He said he would do well the work of the Huidong Footwear Association and serve the members well.

The reality may not be as he wishes: "when the government introduced to the outside world, it will always represent the footwear industry in Huidong, and no other chamber of commerce can represent it."

Now Huidong shoe leather association has become the executive director of the China Leather Association.

At the beginning, the Huidong county government had found the provincial first level association, and hoped that the provincial association would annex the shoe industry chamber of Commerce of Huidong county and the shoe industry chamber of Commerce in Huizhou by the form of shoe industry.

The provincial first level Association believes, "you don't have to set up a chamber of Commerce, the Huidong chamber of commerce is enough", so there is no promise.

"The business of the Huidong shoe industry chamber of Commerce said," you think the president of this session can't make a change, and it is not necessary to reorganize a chamber of Commerce. "

People know how to understand the practice of shoe leather association.

It is speculated that the power source of Huidong county's eager to launch the shoe and leather association comes from the 3 million yuan annual dues mentioned at the annual summary meeting of the Huidong shoe industry chamber of Commerce, but this statement is not tested.

Chen Shengda said: "the more the chamber of commerce is more and more chaotic, this thing is our yellow port chamber of Commerce to manage, but this enterprise belongs to the city or the County Chamber of Commerce, they also need to manage, so it will be solved by themselves."

What is the chamber of Commerce?

There were not many staff members, and only 6 Qin Feifan joined the civil service.

"Our business model is different.

For example, we need to set up a fashion women's shoes R & D and fashion trend publishing center, which is a large organization, which needs about 30 people in this department.

The responsibility of the association is to integrate resources and build platforms.

Qin Feifan will repeat from time to time, they are different from other chambers of Commerce - policy tilt and government resources.

In fact, 2008 is the watershed of the footwear industry in Huidong. Besides the external factors, there are also the disadvantages of the internal ecological chain.

The local industry believes that shoe leather should always play a bigger role, but the expected effect is not yet apparent.

In his summary of the work of the general assembly in 2011, Chen Jingbo pointed out four existing problems. Apart from serving a small number of members, the role was not obvious, and the institutional setup was not sound enough, and the supervision was not perfect enough, the problem of manpower in the secretariat was mentioned.

In the summary of the work, the last point is "the discipline of the individual members of the Council is not strong enough, the enthusiasm for participating in the industry is not high enough, and a considerable proportion of the members do not have the initiative to pay membership fees".

"An association must exist, not just a brand, but a substantial existence."

The local industry believes that the association should succeed if it is not for you to join, but for your initiative to join.

"The association like Wenzhou is in place, and there are some contradictions among its members. There are specialized lawyers to help you solve problems, even if you go abroad for lawsuits."

Chen Shengda said.

"I can't help you. I'll meet a few friends and get together."

Li Shiwan's understanding of the four pairs of chambers of Commerce in the brotherhood may represent the aspirations of a large number of enterprises.

"Our importance lies in what enterprises need at present, such as human resources and personnel training. This is a problem that enterprises need to solve very much at the moment, and it is financing. Another very special thing is that shoe industry is a fashionable industry. We must set up a shoe research and development trend Publishing Center, and we need to set up an international footwear inspection institution."

Qin Feifan said, "we should do so many things. If these things are done, we will be able to afford our industry and member units."