• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Turning Point Of Chinese Garment Industry In 2012

    2012/3/30 15:12:00 2

    2012 Inflection Point Of Garment Industry

    2012, China clothing Industry "inflection point" has arrived. As a matter of fact, the turning point of the Chinese garment industry in 2012 is the emergence of a new industrial trail or platform. The trend and result derived from the upgrading or transformation on the basis of the industry accumulated in 2011 is bound to be reconstructed and reborn at a higher level in China's garment industry.


       When the industry suffers from high cost Era


    In 2011, when the high cost showed a "double-edged sword" true face, the common saying is that the low-end garment manufacturing industry continues to accelerate the pace of shifting to the central and western regions. clothing industry The new trend is that brand premium is being pursued and thrived. And more small and micro garment enterprises are deeply troubled by high costs. Meager Profit margins.


    The domestic demand market is fully activated and strong.


    The highlight of the domestic demand market in 2011 is that the three or four line cities have become one of the main battlefields to boost domestic demand, driven by the dual factors of China's urbanization process and the sustained growth of residents' income.


    In 2011, the domestic garment market continued to grow steadily, and the characteristics of China's urban clothing market showed a trend of differentiation. First and second tier cities continue to play the leading role. They are the vane of fashion and trend, the landing point and breeding place of international brand input, and also the stage of China's first line clothing brand "dancing with Wolves", achievement glory and dream. In China's three or four tier cities, the popularity of parity has become increasingly popular. The brand competition has become increasingly fierce. China's three or four tier cities have become the battleground of international brands and domestic brands.


    All-round competitive interpretation


    In 2011, the concentration rate of China's garment industry showed an accelerating trend, and the allocation of industry resources was further tilted and concentrated to the dominant enterprises, and the market competition became increasingly fierce. The new competitive situation is that local brands and foreign brands meet in the three or four line cities. The focus of brand game is concentrated on controlling the limited high-quality channel resources and competing for limited value customer resources. Market competition has been interpreted in all directions: from product design research to brand promotion and marketing, from supply chain management to enterprise information system construction, from business mode planning to joint venture capital market. The competition between enterprises and enterprises has become a competition between "chain" and "chain". How to create a complete value chain to participate in the competition cycle and how to strive to become a "chain master" to control the value chain, the reality tests the wisdom and courage of Chinese clothing enterprises.


    Technical means become competitive weapon


    In 2011, green, low carbon, nanotechnology, environmental protection, energy saving, smart chips and other science and technology were widely used in China's apparel industry. It has formed a strong support for the transformation and upgrading of China's garment industry. On the other hand, technological progress has become the cornerstone and booster power of China's garment industry from low-end manufacturing to high-end control, and gaining the right to speak on the global scale. A number of new clothing products that combine new functions, new concepts, new brands and new values have appeared in the market, making full profits for enterprises and attracting capital. They have opened a new market segmentation gateway for enterprises and become a competitive weapon for enterprises to participate in the market cycle.


    Market segmentation, fast and deep fission


    In 2011, China's four largest consumer groups contributed a lot to the domestic demand market. They corresponded to four segments: one is the longevity bonus based on the elderly consumers, the two is the "moonlight clan" who likes to buy luxury goods, three is the "LOHAS" for health products, and the four is the new generation of consumer groups represented by the 1980s.


    China's clothing market is characterized by rapid subdivision, deep subdivision and unlimited segmentation. Against this background, the great challenge for enterprises is to select market segments accurately according to their own limited resources. In essence, market segmentation has become the "life and death robbery" of enterprises.


      Increasing penetration and integration of IT Technology


    In 2011, China's garment enterprises frequently laid out B2C, and the application of e-commerce was in the blowout stage. In order to achieve transformation and upgrading, Chinese garment enterprises will have great dependence on the application of IT information technology. The application of IT information technology, including ERP and Internet of things, has speeded up the pace of promotion in the industry, and has shown an increasing penetration and integration trend in the apparel industry chain. It has become a symbol of the maturity and standardization of garment enterprises. Chinese apparel enterprises face two awkward predicament when facing the wave of IT information technology application: first, clothing enterprises have urgent demand for IT information technology application, but they can not afford high purchase cost and operation cost; two, there are many misconceptions or prejudices in clothing enterprises' application of IT information technology, and IT information technology application can not play its due role.


    Capital becomes the key force


    The link between China's garment industry and capital market has never been so close and hot as it was in 2011.


    In 2011, under the guidance and promotion of capital, a number of high quality clothing enterprises went public, and more advantageous enterprises were ready to embark on the IPO journey. The force effect of capital is also exposed. In the aspects of channel layout, R & D design, information management, human resource training and supply chain integration, China's garment industry is experiencing the leap from quantitative change to qualitative change. It should not be overlooked that in the industrial environment where capital controls the right to speak, the living space of small and medium-sized enterprises will be further compressed, and the dominant enterprises will also face the two choice dilemma of "either follow up capital games or go out". Every time with capital, holding hands or marriage will soon become the next new starting point.


    New generation of consumption generation


    The new generation of consumption representatives represented by the 80's has become the main force of China's domestic demand market, and has also become one of the most powerful segments of the market. Under the circumstances of economic globalization and information technology, the life style and consumption concept of new urban ethnic groups in China have changed significantly. The formation of new consumption generation will have a profound impact on the total consumption of clothing, upgrading of consumption level, dissemination of consumer ideas and segmentation of market segments.


    The essence of the new generation of consumption is to represent a constant change in consumption demand. How does China's clothing enterprises adapt to the rapidly changing external market environment? This topic will always be accompanied by the whole life cycle of enterprises. Continue to expand consumer demand research, closely follow the fashion trend, or Chinese clothing enterprises can not leave the "homework".


    Brand consumption will become the main theme


    At present, China's per capita GDP has exceeded 3000 US dollars. By 2015, China's per capita GDP will exceed US $5000. At that time, the stimulating effect of consumption on the economy will be further enhanced, and on the whole, it will enter the stage of consumption led economic development mode.


    With the continuous optimization and upgrading of the consumption structure of Chinese residents, consumers, especially urban residents, are increasingly advocating consumer goods brands. According to the annual statistical survey of the key consumer goods market in China, the average market share of the top 10 brands reached 66.3% in 2010. In the future, China's consumer goods market will continue to develop the trend of brand consumption in recent years.


    Chief economist of China's famous fashion industry economy, President of Guangdong fashion industry economics research institute, President of Bi LAN International Investment Consulting Co., Ltd.

    • Related reading

    Four Misunderstandings That Mothers Should Wear Without Clothes

    Business School
    |
    2012/3/29 20:16:00
    4

    Six Pricing Strategies In The Market Downturn

    Business School
    |
    2012/3/29 16:23:00
    7

    Successful Brands Know How To Persist.

    Business School
    |
    2012/3/29 16:21:00
    11

    2012 Eight Socialized Marketing Trends Worthy Of Attention

    Business School
    |
    2012/3/29 16:16:00
    9

    Expert Interpretation: Why Bad Reviews Can Promote Sales?

    Business School
    |
    2012/3/29 16:03:00
    3
    Read the next article

    Leading Experts Go To Hebei To Explore Leather Industry Without Limit

    Recently, the honorary chairman of the China Leather Association, Xu Yong, Zhang Shuhua, Secretary General Li Yuzhong, executive vice president and Secretary General Xia Jiaqing of Hebei Leather Association and other national and provincial Leather Association Leaders and experts came to our county to investigate and guide the work, and collusion our county leather industry pformation and upgrading, surpassing and catching up with the best strategy.

    主站蜘蛛池模板: 91成人高清在线播放| 久艾草国产成人综合在线视频| 永久看日本大片免费35分钟| 最近最新2019中文字幕高清| 国产强被迫伦姧在线观看无码| 久久久久久久久中文字幕| 精品国产一区二区三区久| 在线a人片天堂免费观看高清| 亚洲aⅴ男人的天堂在线观看| 被强制侵犯的高贵冷艳人妇| 少妇精品久久久一区二区三区| 国产成人在线网站| 中文有码在线观看| 男人的天堂色偷偷| 国产精品成人一区二区三区| 久久青青草原亚洲av无码| 美女**毛片一级视频| 性欧美成人免费观看视| 亚洲精品乱码久久久久久不卡| 天天影院成人免费观看| 抱着娇妻让粗黑人人玩3p| 伊人影院综合网| xxxxwwww中国| 日本免费大黄在线观看| 又粗又大又长又爽免费视频| 91成人精品视频| 春雨直播免费直播视频在线观看下载| 国产亚洲一区二区在线观看| 一本无码人妻在中文字幕免费| 欧美高清老少配性啪啪| 国产成人精品高清在线观看99 | 91精品综合久久久久久五月天| 欧美va亚洲va在线观看蝴蝶网| 国产乱人视频在线看| 一个人看的www免费高清中文字幕| 毛片在线高清免费观看| 国产成人精品高清在线观看99| 一边摸一边爽一边叫床免费视频| 波多野结衣bt| 国产在线观看一区二区三区四区| 一本大道AV伊人久久综合|