2012 Eight Socialized Marketing Trends Worthy Of Attention

It is no secret that social media marketing needs to be integrated into the overall marketing plan of an enterprise. The strategies and plans for social media marketing in 2012 are endless. The key to finding out the essence of social media marketing is to socialized marketing. crux 。 How can enterprises and organizations conform to the trend of social media marketing in 2012? How can we achieve marketing with the help of social media tools? This article will interpret the marketing tactics of 2012, conform to the trend, return to the essence, and make good marketing planning.

Although the 8 trend is, in essence, it is to do well in content and make your website more humane. These trends are a warning to the essence of marketing. Social media In the background, one of the most striking characteristics is consumers or customer More and more attention has been paid to its status. It also forces enterprises to return to the essence of marketing -- recognizing customers, identifying demand, creating value, delivering value through effective channels, and communicating with consumers in depth to improve themselves.

2011 what an important year it has been for social media and social marketing! Everything has been developing rapidly, hasn't it? At the very first time, I saw and experienced the changes in the whole picture of marketing and social media, consolidation, concern, development and other huge steps and changes that I experienced at the same time.

As I have said, social media needs to be integrated into the overall marketing plan. This is not a magic pill, nor is it a hard sell, but a soft sell. This will not make you rich overnight. But social media is a powerful marketing tool and must be applied in today's marketing tactics.

So there are 8 marketing trends that need to be implanted into your 2012 marketing plan. I think these marketing trends are necessary for your social media business this year. What you need to do is to implant these trends in your business, so as to achieve differences with your competitors and get what you want.

Wave 1 - make your business more humane

Whether in traditional business or Internet business, people will be attracted to things that are humanized. But today, there are too many marketing activities and brand building lacks individuality. So the key is to make your business more humane because of your unique personality. As we increasingly use the Internet to do business, this requirement is becoming more and more important.

So how do you use your personality to make your business more humane?

Explore your own traits and bring them into full play. Find your voice and put your own personality into your brand and every detail. Don't show your personality like a running account. Let it be prominent rather than mediocre.

Your personality is the secret weapon of your business success. Please be trustworthy, honest, sincere and careful.

Sincerely interact with every member and everyone. Let everyone and customers feel special. This is a consumer investment, and they will really pay for your sincerity, no matter in the short run or in the long run.

This method can teach you how to make your site or social networking passerby become long-term visitors or fans.

Wave 2 - really recognize your target customers.

Too many businesses do not really take the time to get to know their target audience. This is like a surreptitiously spraying, which makes your marketing campaign without any effect.

Get to know your customers and know what they need. Discover their problems, improve or solve their problems. Remember, the key problem is not you, but your customers. We only care about customers and what they need. Use strong statements to clearly define what you can and can do.

Here's a good way to make a statement: "we help (your target audience) to solve these problems, or (to provide benefits for you through this way").

Try to apply this method to your product to see if you can make it clear. It can help you know how to make your website and social platform visitors act: clicking links, registering, logging in, making friends, becoming fans.

Wave 3 -- providing valuable content

I know this has been repeatedly mentioned, but many companies still fail to do so.

If you insist consistently on valuable content, you can not only make more customers care about you, but also establish credibility with customers.

You are passing a message, and I insist on providing valuable and reliable content in social media. You will be regarded as a reliable and trustworthy business partner over time.

Wave 4 - e-mail marketing

With the boom of social networking, many people think e-mail marketing is on the verge of death. This is far from the truth. Email marketing is stronger than ever before.

This should be the top priority in your business and the source of your business life. Create your files at each contact point. Nothing can create more traffic. Business and long term revenue depend on your visitors list. These names are your real assets. E-mail is still the most reliable resource.

Wave 5 - make your content easier to share.

Remember to make all your content, so that all your marketing contacts can be easily shared through tools or plug-ins.

This helps your content spread wider and deeper online. Facebook, for example, is advocating frictionless sharing. This means that once you like a APP, all your actions on this APP will be automatically shared on your Facebook page. You don't need to click on any button that you like or share. For example, if you install Washington Post APP (Washington Post reader, now has 4 million users), every click or read article you read has been automatically shared on your Facebook page. Although there are privacy problems, I think this way will stand out. There will be more APP available to websites and businesses in the future, so please keep your eyes open. As your visitors can influence others through their social media, they become missionaries who seamlessly spread your content through social platforms.

Wave 6 -- take seriously the website's customer reviews.

The fact is: people buy what they know, like and trust. Customer's good reviews can increase buyer's information and influence their purchase decisions. User reviews and content created by consumers are the best way to influence and reach a transaction. A website with consumer reviews allows visitors to purchase 2 times the product. This trend will prevail in 2012.

There are two ways to focus on customer reviews:

1. remain active in commented websites and social media.

2. embed the customer reviews page into your website.

The comment website is the customer's opinion box, allowing users to freely express their views on your business. Whether you care about these reviews or not, these are worth taking the time to take seriously.

Wave 7 mobile website

Smartphones and tablet computers are changing the way we deal with everything in our lives.

Unlike desktop or laptop computers, because these new terminals are very compact, we can receive and send messages at any time and place. Through mobile devices, we can share our lives instantly. In any spare time, we can shop online, send messages, share photos or videos through micro-blog and street.

Make sure that your website can be found on your cell phone, and constantly improve to optimize them. The speed of mobile platform and the speed of image presentation can help you win customers. Ensure that like a computer login, visitors can see all the contents and use all functions on the platform.

Wave 8 mobile marketing

Mobile platforms are growing and growing. The future of mobile marketing is bright. Examples of mobile marketing include SMS marketing, mobile marketing, iPhone/iPad/Android apps, and mobile video.

summary

A more humane service, a clearer understanding of target customers, and more valuable content. Obviously, social media force us to pay more attention to the needs of consumers, and have a deeper understanding of their services and products, so as to create truly breakthroughs of products or services. At the same time, we must soberly realize that social media is not a power of creative destruction. It does not drive traditional media out of history but reintegrate them through socialization. We must pay attention to the traditional media like e-mail and SMS, and integrate them into the whole strategy. Of course, we should pay attention to the choice of specific strategies. Finally, we should pay attention to the opportunities and challenges of the popularization of mobile networks for marketing.