Three Elements Of Enterprise Culture Construction

Three elements of corporate culture construction:

　 First, mission!

Solve enterprise Why are there problems? The average life expectancy of Chinese enterprises is only 3 years. Why is so short, because there is no reason to find the existence of an enterprise. In fact, enterprises Culture It is a vision of an enterprise. In 1975, Microsoft found a reason for itself: helping people freely communicate at any time and anywhere. South Korea's Samsung proposed "cause to serve the country", and Haier put forward "creating world famous brand". The mission of an enterprise is customer demand from the perspective of market and consumer. Market demand is the foundation of enterprise mission. Profit is not the ultimate pursuit of enterprises. target 。 Profit is the basic demand of an enterprise, just as important as breathing. But people live not only for breathing, but also for meeting certain needs of society. If we pursue profits simply, we will shake the foundation of the survival of enterprises.

Mission is not for ourselves, but for a wider group of people. It is to find its worth in the wider field and find its own soul. That is, let the mission save our scattered energy, so that we have a sense of sacredness for working for others. We are all ordinary people. Once our destiny is linked to a great mission, we can create the glory of history. Many enterprises fail to think about why they should run enterprises, which is one of the important reasons for their demise.

　　 Two, vision!

Vision is the direction of development, and it is formed by multiple objectives. Microsoft's vision is that every home and every table has a computer. When this vision came up, most people were skeptical. The greater the prospect, the greater the conflict. Because most people believe that only a few people do not see it when they see it. Now that Microsoft's dream is basically realized, people believe in the power of their vision.

Vision provides a direction for the development of enterprises, condenses talents, creates a communication platform that combines individual goals with enterprise goals, thus creating an opportunity to combine personal fate with the fate of enterprises. The enterprise is no longer a simple combination of a group of ordinary people, but a life union with common ideals and common mission. Everyone is no longer a passive obedient, but a pioneer of innovative learning for common purposes. The common vision has changed the relationship between people from the perspective of DNA. Such an organization, like the outbreak of atomic bombs, releases the great potential of everyone. The same carbon element, the difference in structure results in two entirely different results, one is diamond and the other is graphite.

　　 Three, values

Values are the basis for enterprises to judge and make decisions. Values can not be changed at will. In 1954, Johnson put forward the values of "customers first, employees second, society third, shareholders Fourth". These four values are actually the constitution of Johnson, even if the chairman can not go against it. These values ensure the sustainable development of Johnson. In 1982, Tylenol poisoning died, and Johnson immediately recalled its products. For a short time, it has caused economic losses to Johnson, but in the long run, it has won the trust of the market because they put the customers first. Japan's Mitsubishi Motor Co deliberately conceal the quality of its cars, causing consumers life losses and greatly affecting their credibility.

Usually, the senior executives consciously or unconsciously destroy their values. They say that doing a set of things internally destroys the integrity of values, and the employees are influenced by the high level behaviors. The behaviors they violate the values are harmful to the interests of consumers. The collapse of Enron and Arthur Andersen deserves our deep consideration. Due to insufficient credit, Chinese enterprises lose 580 billion yuan a year. We made simple mistakes, because we did not find a simple or found a simple but did not hold it.

Corporate culture is the culture of business owners. If the boss does not transform his personal leadership into mission, vision and value leadership, no matter how many employees he has and how much turnover he has, he is still a self-employed person. The bigger the development of such an enterprise, the more bitter and tired the boss will be. Excellent culture enables every employee to become a boss and is willing to cooperate with others in achieving organizational goals.