Analysis Of Garment Agents Demand In All Directions

Current market In the current situation, the status of agents is becoming more and more important and the initiative is gradually increasing. When the brand chooses agents, agents are also choosing their own brands. They have put forward more and more requests for brands.

　　 High exchange rate low discount

Not long after the start. Agent In the first stage of career. For them, the actual short-term economic benefits are the most important. In their view, the first thing is to earn money and survive before they can talk about development and growth. So when they cooperate with brands, the most important problems are exchange rate, discount, shop decoration and other basic problems.

The condition that Ma Li Ping plays a decisive role in the cooperation with Yan Xiu Fang is a lower discount. "When I made the final decision, I hesitated in the two ladies dress brands. Later, the sweet show shop gave 55% off of the price, and the other one offered a discount of 50 percent off. At the same time, the exchange rate of Yan Xiu Fang was relatively high. Now the clothing business brand is under heavy pressure, and just now a brand wants to survive. The company must provide more help to the agent in terms of exchange rate and discount, and also hope that the head office can help more in the shop decoration."

Because of the immaturity of experience and channels, these start-up agents are required to sign contracts. Economics To a certain extent, it has restricted the scope of their choice. Generally speaking, large brands with high popularity have higher threshold in cooperation with agents, and can not meet the requirements of discount and replacement rates proposed by the starting agents.

　　 Goods first publicity second

Zhao Xiaohu, general manager of Jiangsu Province, South of Jiangsu general manager of M·SUYA, said: "for our agents who already have a certain foundation, the most important thing is the brand's goods and propaganda ability." No matter how the market situation changes, there is an unchangeable truth: the product is the soul of the brand. So for those who have a certain foundation and experience, the goods will always be the first. The version and workmanship of the M·SUYA show are the most important reason why we have been working with it for 12 years. Up to now, the quality of M·SUYA's trousers has always been maintained. It is the biggest reassurance for agents, and it is also the foundation for agents to go on and grow for a long time.

Now, the market competition is increasingly fierce, and agents' demand for brand publicity is also getting higher and higher. The publicity of the brand itself must achieve a certain amount of exposure. This publicity should not only be exposed to a large quantity, but also should be chosen accurately. "The target consumer group of M·SUYA shows is a 30~45 year old woman. In CCTV's survey, the most favorite channel for women in this age group is the central three set. Therefore, the leader M·SUYA invested one hundred million yuan advertising in the central three set of prime time three years, and did its best to publicize it. Such publicity has made agents feel that this is a brand that really wants to be bigger and bigger. This kind of vigorous publicity has also made the reputation of the brand more and more high, which has played a great role in promoting the work of agents.

Strength and potential

When choosing a brand, agents should not only focus on the strength of the brand, but also the potential of the brand. Many agents hope that the brand will grow and grow with the brand in the process of brand growth.

Huang Hao Jie, a Henan agent of alligator, said: "the space for the future development of the brand is very important. I value the development plan of the brand very much. The brand with planning and target will attract me very much. In addition, brand makers should have more mature and correct management techniques, such as whether they attach importance to the important role of ERP system in distribution, ordering, information communication, market and brand management. Can we provide scientific data and information through the system, effectively promote the brand's ability to evaluate the market development, and promote the healthy development of market share? "

Xia Zewen shared the same view, Xia general said that JACK&JONES once wanted to follow the fast fashion mode of ZARA and collaborated with him to enter the Hunan market. However, it was found in conversation that JACK&JONES's replenishment system was not perfect. In the mode of cooperation they proposed, there was no complete system for the transfer of goods between multiple stores and the unified replenishment process of manufacturers. Xia general, who never fought the battle of uncertainty, gave up this cooperation after careful consideration. "Resilience can best reflect the strength of the brand, and the brand with strong adaptability will have greater potential." Xia Zewen said.

Another way for a developing brand to attract local powerful agents is to have short term planning. "I like the brand that I demand most, because the brand that can ask for the agent has already had enough brand awareness. He will make three year plan and five year plan. This brand can attract my attention most." After talking to the branding company, Xia Zewen will review the plan put forward by the brand combined with his own strength according to his accumulated experience for many years. If the plan put forward by the brand is in line with the actual market situation and the brand's own strength, he will basically cooperate with the brand.

Strength and potential

When choosing a brand, agents should not only focus on the strength of the brand, but also the potential of the brand. Many agents hope that the brand will grow and grow with the brand in the process of brand growth.

Huang Hao Jie, a Henan agent of alligator, said: "the space for the future development of the brand is very important. I value the development plan of the brand very much. The brand with planning and target will attract me very much. In addition, brand makers should have more mature and correct management techniques, such as whether they attach importance to the important role of ERP system in distribution, ordering, information communication, market and brand management. Can we provide scientific data and information through the system, effectively promote the brand's ability to evaluate the market development, and promote the healthy development of market share? "

Xia Zewen shared the same view, Xia general said that JACK&JONES once wanted to follow the fast fashion mode of ZARA and collaborated with him to enter the Hunan market. However, it was found in conversation that JACK&JONES's replenishment system was not perfect. In the mode of cooperation they proposed, there was no complete system for the transfer of goods between multiple stores and the unified replenishment process of manufacturers. Xia general, who never fought the battle of uncertainty, gave up this cooperation after careful consideration. "Resilience can best reflect the strength of the brand, and the brand with strong adaptability will have greater potential." Xia Zewen said.

Another way for a developing brand to attract local powerful agents is to have short term planning. "I like the brand that I demand most, because the brand that can ask for the agent has already had enough brand awareness. He will make three year plan and five year plan. This brand can attract my attention most." After talking to the branding company, Xia Zewen will review the plan put forward by the brand combined with his own strength according to his accumulated experience for many years. If the plan put forward by the brand is in line with the actual market situation and the brand's own strength, he will basically cooperate with the brand.