Du Yuzhou: "I Have You, You Have Me" Brand Clothing Competition And Value

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In 2012,

Du Yuzhou believes that CHIC reflects a change in the domestic clothing brand, that is, Chinese consumers have entered the stage of aestheticization of daily life.

"In this sense, Chinese consumption needs brand, because brand is a reflection of life style, a symbol of quality, taste and culture, and can guide people's consumption orientation.

Because the society is advocating multiculturalism, the development of clothing brands should also meet the needs of cultural diversity.

"CHIC20 is also the 20 year of the change of Chinese clothing brand. Chinese clothing brand has entered the" advanced stage "of selling culture from the initial stage of selling products.

In the past 20 years, CHIC has declared the rise of China's clothing brand with her prosperity and prosperity.

In the early 90s of last century, CHIC was born like a newborn baby. At that time, because the concept of brand in China was still vague, the main function of CHIC in the early stage was to promote the products of enterprises.

However, as China's garment industry is becoming more mature, CHIC has become an important platform for displaying clothing brands, and all brands stand out from the stage of CHIC.

However, with the gradual maturity of the domestic garment industry, the development goals of more enterprises have shifted from pure pursuit of quantity and scale to brand building.

"This pformation is the ideological basis for developing brands.

Brand building is an important symbol of the upgrading of garment industry.

Du Yuzhou said.

Nowadays, it is no exaggeration to describe the development of a large number of garment enterprises in China with "vigor and vitality".

These enterprises and domestic clothing brands constitute a strong foundation for the development of the garment industry, and at the same time build up the value system of the current brand.

Their synchronized development is driving the domestic garment industry from big to strong.

"China's consumption needs brand, clothing development can not do without market demand, enterprise development should not blindly expand, the key is to be stronger and bigger."

In Du Yuzhou's view, demand is the first element of clothing development.

"From the current situation, Chinese consumers have considerable demand for clothing, including the influx of foreign brands into China, reflecting the demand for brands in China.

However, the current consumers are very picky, which increases the difficulty for enterprises to build brands.

Changes in people's tastes and cultural values affect their demand for brand value.

Once the enterprise can not grasp the real demand of consumers, it will be eliminated if it remains unchanged.

From this perspective, the higher the brand value, the greater the risk of brand. "

With the entry of international fast fashion brands, some garment enterprises in China have begun to follow suit.

But these enterprises ignore the fact that the fast fashion of foreign brands is their core competitiveness.

The rapid response of these brands is irreplaceable.

Then, looking back at some clothing brands in China, "they will not be able to learn fast fashion by using economies of scale and thinking.

Clothing brand entrepreneurs must be calm thinking, clear their positioning.

Fast fashion is not easy to learn.